Articles Tagged ‘Walmart’

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2022 Media AOY Gold: Starcom embraces the benefits of shared experience

To keep client relations strong, the agency went back to basics.

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Walmart beats expectations in Q2 as retail media continues to boom

The retailer had strong sales in Canada, as well as major growth in its ad business.

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How online reviews drive in-store purchases

Caddle analyzed thousands of reviews from Walmart.ca to see the impact user content has on decision-making.

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Corner Office Shifts: Walmart, Harvey’s and Warner Music

While the retailer shakes up its leadership team, the QSR and record label hand over their marketing departments to industry vets.

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Social Impact Report: Walmart ditches plastic bags

Plus, Cogeco plans to reach net zero emissions by 2050 and Gordon Food Service creates new unit for sustainable packaging.

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Cashing in on advancements in frictionless shopping

From Shopper Marketing Report: For retailers chasing convenience and speed, are contactless concepts the new Holy Grail?

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Why grocers and restaurants are teaming up on prepared meals

Retailers are bringing more culinary chops to stores to enhance their meal offerings.

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Walmart is trying its own spin on ghost kitchens

The retailer teams up with Ghost Kitchen Brands to enhance its one-stop proposition with a range of restaurant options.

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Walmart finds a lot of joy in one-stop shopping

Consumers need a pick-me-up, so the retailer brought back its teddy and zeroed in on simplifying the “holiday shopping mission.”

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How Walmart is leaning into its one-stop shop appeal

Showing that back-to-school is for adults too is one way the retailer is playing up its increasingly vital convenience factor.

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Walmart adds to private labels with Italy’s Coop

The retailer is looking to expand its premium food selection by bringing the Fior Fiore brand to shelves at an “everyday low price.”

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What Canadians want to hear from brands right now

The latest wave of IMI’s COVID-19 research also provides updates on how consumer shopping habits continue to shift.

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What’s in store for click-and-collect?

From retailers like IKEA to restaurants like Freshii, how brands are making sure “BOPIS” options can meet customers where they are.

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Walmart piggy banks on emotion

The retailer continues to focus on building an emotional connection with customers in this year’s holiday ad.

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Bloom mattresses pop up at Walmart

The Sleep Country mattress-in-a-box brand made appearances inside two of the retailer’s stores in the lead-up to back-to-school.