Articles Tagged ‘Walmart’

pj_image2

Shopper Innovation Awards: Walmart’s flyer becomes wearable

The retailer created pajama flyers to make shopping even more convenient.

fFASHION LIKE THE AD_ CeA

The next big things in retail

As omni-channel becomes the name of the game, and the lines between physical and digital blur, here are some trends to watch.

credit - Seattle Municipal Archives

Betting big on shopper marketing

Seen some bad POS recently? Hunter Straker’s Sheri Pearson on moving away from high-volume-for-cheap initiatives, and how to think big-picture.

Evan

How YouTube is changing the face of toy marketing

Eight-year-old online influencers are holding the power in the new toy marketing landscape.

shutterstock_193313858

Are you entertaining?

Part one of JWT’s Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.

FINAL_JWTAllAgencyPhoto

Weekend reading: JWT’s nod to the past, eyes to the future

On the eve of two major anniversaries, the agency looks ahead to a new strategic direction.

shutterstock_124029454

Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

walmart

Walmart wants to solve your holiday problems

Why the retailer put aside its mom-focused campaign in favour of a more inclusive “solution-focused” approach.

14EPC7580_Edge PDQ_FA

Edge joins forces with Ubisoft

The Energizer shave gel taps into the Assassin’s Creed: Unity launch to reach gamers.

Gary's Headshot copy

Hunter Straker adds veteran CD

Gary Oakley brings 27 years of experience to help grow the agency’s branding and packaging design expertise.

Tim Hortons Concept Store (Convention 2014) - Counter

Overall Brand of the Year: Crowning Tim Hortons

There’s no stopping this beloved Canadian icon. From product and tech innovation to going viral, here’s how to secure the top spot on the Brands of the Year list.

cover

Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

skeleton

Boo-worthy brand opps

Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.

Walmart’s budding beauty play

Flower, the retailer’s cosmetics line with Drew Barrymore, hits stores this fall, touting prestige at an affordable price.

25 years of Next Big Things

Hey, it’s our birthday! Check out marketing and advertising highlights from the past quarter century.