Articles Tagged ‘Walmart’

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JWT boosts executive team

The Toronto agency has brought in three new VPs, including Matt Syberg-Olsen from Red Urban and Innocean’s Gary Westgate.

The back-to-school battle is on

As value and assortment take centre stage, how are Target, Walmart and Staples distinguishing themselves?

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The Mercury’s rising for augmented reality books

Rolling out at a Walmart near you, these “Incredebooks” bring childhood classics to life.

The CASSIES countdown begins

Who’s judging this year’s CASSIES?

The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.

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Throwback Thursday: strategy in 1994

For our 25th anniversary, we’re travelling through time. In ’94 Walmart arrived and Judy John opened an agency.

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Relax marketers, you don’t need all the answers

SW+A’s Luke Sklar says you’re asking the wrong questions. Want to know the right ones?

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Sonic Boom hires first-ever CMO

Jonathan Levitt aims to disrupt the typical ad agency model with the shop’s data-first focus.

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Walmart turns 20

The brand’s Canadian operation celebrates two decades of rocking the retail boat.

AToMiC Awards: Product development, joining the maker movement

What will they come up with next? Check out these innovative products that won over the jury.

Derek Joynt moves to The Mars Agency

The former Influence Marketing partner and marketing director for Walmart joins the Toronto office.

One Direction jazzes up snack packs

A campaign from Mondelez beginning next month leverages the tween-favourite band with merchandising and a chance to meet them.

Looking ahead in retail

From duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.

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Canadian e-comm offerings disappointing: study

A study from Google and L2 finds shops north of the border may miss out on a $38-billion industry if they don’t improve their online offerings.

Walmart campaign highlights big brands

The retail giant aims to raise awareness around its offerings from Apple, Samsung and L’Oreal, among others.

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Google named most influential brand in Canada: Ipsos Reid

The third annual survey, released at FFWD Ad Week, introduces President’s Choice and MasterCard as new entrants to top 10.