Articles Tagged ‘Walmart’

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Relax marketers, you don’t need all the answers

SW+A’s Luke Sklar says you’re asking the wrong questions. Want to know the right ones?

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Sonic Boom hires first-ever CMO

Jonathan Levitt aims to disrupt the typical ad agency model with the shop’s data-first focus.

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Walmart turns 20

The brand’s Canadian operation celebrates two decades of rocking the retail boat.

AToMiC Awards: Product development, joining the maker movement

What will they come up with next? Check out these innovative products that won over the jury.

Derek Joynt moves to The Mars Agency

The former Influence Marketing partner and marketing director for Walmart joins the Toronto office.

One Direction jazzes up snack packs

A campaign from Mondelez beginning next month leverages the tween-favourite band with merchandising and a chance to meet them.

Looking ahead in retail

From duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.

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Canadian e-comm offerings disappointing: study

A study from Google and L2 finds shops north of the border may miss out on a $38-billion industry if they don’t improve their online offerings.

Walmart campaign highlights big brands

The retail giant aims to raise awareness around its offerings from Apple, Samsung and L’Oreal, among others.

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Google named most influential brand in Canada: Ipsos Reid

The third annual survey, released at FFWD Ad Week, introduces President’s Choice and MasterCard as new entrants to top 10.

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Walmart’s moms ring in the holidays

The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.

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Verdict: Huggies and Walmart partner to win new moms

The Kimberly-Clark brand created a customized eight-week digital campaign with the retailer to help moms design their dream nurseries.

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Pampers pairs with Walmart for an integrated campaign

The P&G brand has developed an exclusive program with the retailer, targeting moms digitally for a diaper delivery by a stork-mobile.

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Back-to-school spending jumps

Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.

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Moms’ moods inspire Walmart

From the emotional to the ultra-organized, the retailer showcases multiple mom personas in its new back-to-school campaign.