Articles Tagged ‘Walmart’

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A whole new world for Walmart

With new CMO Emma Fox on board, the retailer is boldly going where it has never gone before, putting a focus on moms, taking private label up a notch and entering the social media era.

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Walmart searches for Mom of the Year

The retail giant makes its first foray onto Facebook and introduces a new program celebrating Canadian mothers.

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Continued momentum: SampleSource partners with Walmart.ca

SampleSource is now the exclusive vendor for Walmart.ca sampling efforts, providing customers with request-based sampling options.

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Retailers digitize gifting this holiday season

The big names in retail, including Shoppers Drug Mart and Walmart, are encouraging Canadians to shop with them by offering digital solutions that make gift-giving easier.

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Retail on the couch: Collaborative marketing strategies along the new path to purchase

Brands must engage consumers online and arm them with as much information as they can.

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Shifting focus for back to school

Retailers like Best Buy, Staples and Walmart are targeting students head-on.