Articles Tagged ‘Watch_Dogs’

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Shopper Innovation Awards: Ubisoft brings live action to fans

To promote its game Watch_Dogs, the gaming co brought the experience to life, putting consumers at the heart of the action.

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CASSIES Gold: Ubisoft hacks a successful launch plan

“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.

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Marketers of the Year: Lucile Bousquet shows her game face

Ubisoft’s director of marketing looks local to create campaigns that stir rivalry and immerse players in real-world competition.