Articles Tagged ‘Wavemaker’

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Giant Tiger turns on the charm for the holidays

To stand out from a “sea of twinkly lights,” the discount retailer is putting its unique gifts in surreal situations.

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KFC goes all in on gravy

The QSR has tapped hip hop star Yung Gravy as part of a festive celebration for its signature sauce.

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Heineken cracks open a cold truth about overwork

A bottle opener that shuts down work-related applications aims to encourage workers to take time for themselves.

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Ruffles and KFC aim for hype with limited-time pairing

The two legacy brands are looking to surprise consumers with a snack team up.

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Simu Liu marvels at what there is to do in Toronto

Destination Toronto’s first effort targeting U.S. visitors since the pandemic enlists well-known “insiders” to show what it has to offer.

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Bonterra is letting a green message stand on its own

Kruger’s newest brand creates an art installation that doubles as a habitat for local pollinators.

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GoDaddy tries to ‘do’ right by entrepreneurs

The company’s new campaign puts the focus on how it has tools (beyond just web hosting) that can help any type of business.

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KFC toasts pairing fried chicken with champagne

The QSR is tapping growing cultural awareness of the combo, touting it as a new sensorial experience for its chicken.

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Silk’s out of home becomes a home for bees

Expanding on a test Danone conducted last year, billboards that double as hives aim to boost a sustainability message that’s important to plant-based customers.

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Arizona Hard is driving trial with bikes and seeding kits

After last year’s success, the Molson Coors brand is employing more tactics to generate interest in a new flavour.

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Why a single malt scotch is cashing in on crypto

From Shopper Marketing Report: The Glenlivet is giving away cryptocurrency to evolve its popularity with finance types.

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Coors Seltzer is helping older millennials keep things ‘wild’

The brand sees people aged 30 to 35 as a mostly-untapped audience, but one its data shows has been loyal to the beverage it’s selling.

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Molson Ultra is making a big effort for active ‘weekend warriors’

The first campaign since a 2019 relaunch casts the beer as something to enjoy after any activity people choose to do.

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Razorfish named digital AOR for Beiersdorf Canada

The recently relaunched agency takes on duties for a roster that includes Nivea and Coppertone.