Articles Tagged ‘Wavemaker’
Scotties is trying to unleash more puppy love
Kruger’s tissue brand goes beyond function to foster more of an emotional link with its new mascot.
Danone ups the ante to make creamer more exciting
A shopper program for International Delight goes high-impact to deliver its celebration-focused positioning.
Scotts freshens up to reach new green thumbs
The lawncare brand goes into market early to capitalize on unprecedented interest in gardening (yes, even in winter).
Scotties brings the joy of curling to new communities
For the 40th Tournament of Hearts, Kruger made a TV spot about trying the sport so it could speak to a broader audience.
International Delight serves at-home baristas some joy
The Danone brand taps into consumer desire for specialty drinks at a time when on-premise coffee occassions have dwindled.
BHLA picks up U.S. work with Internova Travel
Along with Wavemaker, the agency will help the company show the human side of travel in its first campaign.
Freshii has a lot on its Plates
The QSR is putting a major push, marked by meal giveaways and its first direct promo outreach, behind developing its dinner business.
DoorDash tries to get its place in Canada’s ‘flavourhoods’
The food delivery app’s first Canadian campaign puts the focus on the restaurants and communities it serves to drive awareness.
Why GoDaddy is passing the baton to entrepreneurs
The web hosting company is tweaking its sports strategy to show a realistic view of what small business owners are facing.
Silk makes it simple to go vegan, sometimes
The category leader is embracing a word most brands avoid to show that cutting out meat and dairy is easier than people tend to think.
How Trojan has adapted to changes in hookup culture
“Sexplore at Home” has been getting singles to embrace self-love and helping couples make the most of their free time.
Oikos repositions to show foodies its versatility
Danone aims to grow its leadership in Greek yogurt by pushing into meals outside of breakfast and snacking.
KFC makes finger-lickin’ a dirty word
The QSR gets back to brand investment by tweaking its historic tagline for the times we live in now.
Kruger shows its value in all of life’s moments
The paper company moves from “we’re in this together” to “we’ve always been here for you” as consumer sentiment shifts.
KFC tells plant-based haters to relax
For the national launch of its vegan-friendly ‘chicken’ sandwich, the QSR aims to bring skeptics into its broad audience.
