Articles Tagged ‘We are Social’

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What brands need to be sensitive to as the country rethinks Canada Day

We Are Social’s Coby Shuman doesn’t recommend any patriotic celebrations, ads or sales on July 1. But if a brand must do something, make sure it is impactful and elevates voices that need to be heard.

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Truss wants to show people the LCBO isn’t the only place to buy drinks this summer

The cannabis-infused beverage maker is trying to shake up consumer retail habits as they prepare to socialize again.

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Becel brings its Kind Hearts Fund program to stores

Given that the CSR program is tied to purchase, a clear and concise approach was an important strategic choice.

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View from the C-Suite: Truss unveils five new cannabis beverage brands

How CMO Lori Hatcher helped the Molson-Hexo joint venture build a product line that caters to various cannabis occasions.

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Yokohoma recognizes workers who go ‘the extra mile’

The tire brand hadn’t planned to produce new creative this year. That changed when it got an idea to honour people who are on the road delivering essential services.

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TurboTax gives customers more support in first Canadian integrated campaign

The company is advancing its mission to be known for a more full-service tax offering.

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We Are Social enters Canada through Vision7 partnership

The Blue Focus shop will work with agencies like Cossette and Citizen Relations on V7′s Toronto campus to help clients stand out on social.

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Vision7 owner Blue Focus to spin off global agencies

A new company called Blue Impact will absorb Vision7 and expand its model to agencies across the globe.

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TV ads spark most annoyed Twitter comments

Being interrupted during favourite TV shows is a top reason for negative comments about advertising.