Articles Tagged ‘Weber Shandwick Canada’
A bigger bar could be a secret to Caramilk’s success
The Mondelez brand has new packaging and formats for a contest that enforces a key brand equity message.
Brad Pitt helps De’longhi fit premium coffee into daily life
A new global campaign is particularly focused on answering demand for automatic espresso machines in North America.
Weber Shandwick adds new senior leader
The agency has recruited Becca Young to oversee its strategy and creative teams.
Air Canada focuses on selflessness over being ‘home for the holidays’
On top of lifting morale for staff and community heroes, the airline’s holiday campaign looks to boost its fundraising efforts.
Canadian Tire lights up some joy for its holiday campaign
The retailer sees its TV ad as a chance for “brand moments,” leaving product promo to digital and an experiential Christmas drive-thru.
Air Canada emphasizes the everyday value of the new Aeroplan
It has its eyes on future travel upticks, but the airline is also showing how the loyalty program fits with any purchases members are making.
Why McDonald’s made Big Macs in a see-through kitchen
The QSR is being transparent to highlight recent changes to its food preparation processes.
2019 Agency of the Year: PR
This year’s top agencies found new ways to enhance their offering with a focus on creative.
Weber Shandwick names new office lead in Montreal
Line Atallah will lead operations at the office, with an added focus on implementing technology across Canada.
Up to the Minute: Rain43 names new creative leaders
Plus: Clio Awards announce judges and more news you may have missed.
