Articles Tagged ‘westjet’
WestJet runs a long-steeped activation in the U.K.
Originally planned for March 2020, a pop-up shop of teas inspired by Canadian destinations has finally opened.
WestJet looks for value in Sunwing acquisition
The move is not just to bolster the airline’s leisure business, but to maintain its position in the low-cost travel market.
Can optimism help airlines lure travellers back?
WestJet and Air Canada’s marketing strategies have steered clear of pandemic woes, instead creating a sense of confidence amid on-and-off-again restrictions.
Corner Office Shifts: WestJet names new exec to lead loyalty efforts
Plus, Balzac’s taps a CPG vet as its CEO and Co-operators hires a new CIO.
WestJet reunites families split by the pandemic
“Christmas Miracle” returns by giving people the means to spend the holidays with those they’ve gone years without seeing.
WestJet plans an escape from a typical travel ad
The airline begins looking to international travel with a campaign that applies its helpful positioning to travellers who are a bit out of practice.
Corner Office Shifts: Peter Housley joins Pattison Food Group
Plus, WestJet names interim CEO and Netflix gets its first Canadian-based head of publicity.
WestJet welcomes passengers back for their first flight within Canada
The airline is taking its path to recovery one step at a time, starting with domestic travel before eventually getting back to focusing on its global expansion.
Creative Report Card 2021: The Rethink machine
A fine-tuned creative process helped the agency crack the “acts, not ads” code.
2020 MOY: Rob Daintree stays the course
When WestJet went premium, it didn’t lose its personality. How the marketer is maintaining its approachable brand even amidst the crisis.
2020 Brand Holiday Ads: Part Two
WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”
Corner Office Shifts: WestJet CMO leaves for Rogers
Plus, former Tangerine exec Peter Aceto gets a new gig and Mercedes-Benz Canada names first woman president and CEO.
Swoop is letting deal-hungry passengers take their time
The ultra low cost airline is building awareness for its entry in Toronto by letting locals know its deals aren’t going anywhere.
WestJet puts a human touch on travel safety
The airline’s new “Safety Above All” umbrella puts cleaning measures in the context of its “caring” positioning.
Corner Office Shifts: WestJet exec named Swoop president
Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.
