Articles Tagged ‘westjet’
Creative Report Card 2021: The Rethink machine
A fine-tuned creative process helped the agency crack the “acts, not ads” code.
2020 MOY: Rob Daintree stays the course
When WestJet went premium, it didn’t lose its personality. How the marketer is maintaining its approachable brand even amidst the crisis.
2020 Brand Holiday Ads: Part Two
WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”
Corner Office Shifts: WestJet CMO leaves for Rogers
Plus, former Tangerine exec Peter Aceto gets a new gig and Mercedes-Benz Canada names first woman president and CEO.
Swoop is letting deal-hungry passengers take their time
The ultra low cost airline is building awareness for its entry in Toronto by letting locals know its deals aren’t going anywhere.
WestJet puts a human touch on travel safety
The airline’s new “Safety Above All” umbrella puts cleaning measures in the context of its “caring” positioning.
Corner Office Shifts: WestJet exec named Swoop president
Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.
What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.
Strategy’s Most Read of 2019: Tech
The tech and innovation stories that got the most attention from readers this year.
WestJet asks Canadians to donate their ‘Christmas Miracles’
This year’s campaign features Santa and Scrooge giving people the choice of giving their gifts to families at Ronald McDonald House.
WestJet expands its voice services
The airline is bringing its Juliet digital assistant to Google devices to help customers manage their travel journey.
WestJet ‘milks’ its commitment to service
The airline takes a common metaphor for overbooked travel literally to emphasize its values of “treating people like people.”
2019 Strategy Awards: What’s old is new again
Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.
WestJet’s smart nightlight projects a flight’s path
The “Flight Light” uses real-time data to help families stay connected during an expanding number of international flights.
