Articles Tagged ‘westjet’

crcRethink

Creative Report Card 2021: The Rethink machine

A fine-tuned creative process helped the agency crack the “acts, not ads” code.

Rob Daintree, Featured

2020 MOY: Rob Daintree stays the course

When WestJet went premium, it didn’t lose its personality. How the marketer is maintaining its approachable brand even amidst the crisis.

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2020 Brand Holiday Ads: Part Two

WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”

BOARDROOMs

Corner Office Shifts: WestJet CMO leaves for Rogers

Plus, former Tangerine exec Peter Aceto gets a new gig and Mercedes-Benz Canada names first woman president and CEO.

swoop

Swoop is letting deal-hungry passengers take their time

The ultra low cost airline is building awareness for its entry in Toronto by letting locals know its deals aren’t going anywhere.

WESTJET- an Alberta Partnership-WestJet- Safety above all

WestJet puts a human touch on travel safety

The airline’s new “Safety Above All” umbrella puts cleaning measures in the context of its “caring” positioning.

Corner Office

Corner Office Shifts: WestJet exec named Swoop president

Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.

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What is the economic impact of the pandemic lasting through summer?

Conference Board of Canada predicts a $20 billion drop in household spending.

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Creative Report Card 2020: Indies rise to the top

How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.

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Strategy’s Most Read of 2019: Tech

The tech and innovation stories that got the most attention from readers this year.

WESTJET- an Alberta Partnership-WestJet Christmas Miracle- to gi

WestJet asks Canadians to donate their ‘Christmas Miracles’

This year’s campaign features Santa and Scrooge giving people the choice of giving their gifts to families at Ronald McDonald House.

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WestJet expands its voice services

The airline is bringing its Juliet digital assistant to Google devices to help customers manage their travel journey.

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WestJet ‘milks’ its commitment to service

The airline takes a common metaphor for overbooked travel literally to emphasize its values of “treating people like people.”

WestJet

2019 Strategy Awards: What’s old is new again

Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.

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WestJet’s smart nightlight projects a flight’s path

The “Flight Light” uses real-time data to help families stay connected during an expanding number of international flights.