Articles Tagged ‘westjet’

WestJet re-introduces itself to London with a Canadian twist on

WestJet runs a long-steeped activation in the U.K.

Originally planned for March 2020, a pop-up shop of teas inspired by Canadian destinations has finally opened.

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WestJet looks for value in Sunwing acquisition

The move is not just to bolster the airline’s leisure business, but to maintain its position in the low-cost travel market.

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Can optimism help airlines lure travellers back?

WestJet and Air Canada’s marketing strategies have steered clear of pandemic woes, instead creating a sense of confidence amid on-and-off-again restrictions.

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Corner Office Shifts: WestJet names new exec to lead loyalty efforts

Plus, Balzac’s taps a CPG vet as its CEO and Co-operators hires a new CIO.

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WestJet reunites families split by the pandemic

“Christmas Miracle” returns by giving people the means to spend the holidays with those they’ve gone years without seeing.

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WestJet plans an escape from a typical travel ad

The airline begins looking to international travel with a campaign that applies its helpful positioning to travellers who are a bit out of practice.

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Corner Office Shifts: Peter Housley joins Pattison Food Group

Plus, WestJet names interim CEO and Netflix gets its first Canadian-based head of publicity.

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WestJet welcomes passengers back for their first flight within Canada

The airline is taking its path to recovery one step at a time, starting with domestic travel before eventually getting back to focusing on its global expansion.

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Creative Report Card 2021: The Rethink machine

A fine-tuned creative process helped the agency crack the “acts, not ads” code.

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2020 MOY: Rob Daintree stays the course

When WestJet went premium, it didn’t lose its personality. How the marketer is maintaining its approachable brand even amidst the crisis.

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2020 Brand Holiday Ads: Part Two

WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”

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Corner Office Shifts: WestJet CMO leaves for Rogers

Plus, former Tangerine exec Peter Aceto gets a new gig and Mercedes-Benz Canada names first woman president and CEO.

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Swoop is letting deal-hungry passengers take their time

The ultra low cost airline is building awareness for its entry in Toronto by letting locals know its deals aren’t going anywhere.

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WestJet puts a human touch on travel safety

The airline’s new “Safety Above All” umbrella puts cleaning measures in the context of its “caring” positioning.

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Corner Office Shifts: WestJet exec named Swoop president

Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.