Articles Tagged ‘westjet’
WestJet puts a human touch on travel safety
The airline’s new “Safety Above All” umbrella puts cleaning measures in the context of its “caring” positioning.
Corner Office Shifts: WestJet exec named Swoop president
Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.
What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.
Strategy’s Most Read of 2019: Tech
The tech and innovation stories that got the most attention from readers this year.
WestJet asks Canadians to donate their ‘Christmas Miracles’
This year’s campaign features Santa and Scrooge giving people the choice of giving their gifts to families at Ronald McDonald House.
WestJet expands its voice services
The airline is bringing its Juliet digital assistant to Google devices to help customers manage their travel journey.
WestJet ‘milks’ its commitment to service
The airline takes a common metaphor for overbooked travel literally to emphasize its values of “treating people like people.”
2019 Strategy Awards: What’s old is new again
Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.
WestJet’s smart nightlight projects a flight’s path
The “Flight Light” uses real-time data to help families stay connected during an expanding number of international flights.
How brands are celebrating April Fools Day
WestJet, Indochino and even the David Suzuki Foundation have some offers that may seem too good to be true.
WestJet shows appreciation for one of its own
The airline spotlights how it has worked with Make-A-Wish, enforcing the role of “care” in its brand positioning.
WestJet gives Christmas Miracle a global view
The airline reunites loved ones in London, England and explores traditions around the world in its new holiday push.
WestJet picks Oliver as part of internal agency model
Bringing the Toronto-based agency in-house extends the airline’s reach into new international markets.
WestJet rebrands to reflect global ambitions
The airline repositions following the announcement of new international Dreamliner routes and a platinum WestJet Rewards offering.
