Articles Tagged ‘WGSN’

_DSC6146

Stabilizers and optimists: Meet the consumers of 2022

From the C-Suite newsletter: WGSN’s Andrea Bell reveals the new segments set to emerge over the next two years.

Unboxed-market

The future shopper is now

Profiles of three different consumers that are shaping the shopping landscape (and how retailers are meeting their needs).

adam levine

Male grooming is booming

Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.

Millennial

Understanding millennial ‘joy of missing out’

From ‘plantfluencers’ to on-demand furniture, new research by WGSN outlines the impacts of the demo’s rising interest in staying in.

IMG_0545-2

How to tailor your strategy to Gen Z

Experts weigh in on how to target this growing group in 2019 and beyond.

Andrea

Three global drivers of consumer trends today

At strategy’s Marketing Evolution: C-Suite Summit, WGSN’s Andrea Bell delved into the trends shaping the industry come 2020.