Articles Tagged ‘White Spot’

White-Spot

White Spot reconnects with diners, wherever they eat

B.C.’s family casual chain pivots from its “Spotitarian” platform to strengthen its connection to loyalists and lapsed customers.

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Layoffs hit more sectors, marketing departments

Freshii, Reitmans and Lush are the latest companies to lay off staff in response to store closures and slipping sales.

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White Spot’s new target demo includes everyone

The casual dining chain coins the term “spotitarian” to reflect its efforts to be an approachable restaurant, regardless of dietary preference.

White Spot

White Spot aims to own B.C.

The restaurant chain unveils a new creative platform with the launch of its biggest campaign to date.

WhiteSpot

White Spot shifts its creative

The BC-based QSR switches focus from its kitchen to the front of the house for a new TV campaign.