Articles Tagged ‘World MasterCard Fashion Week’

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Turning a smoky eye to the future

How a L’Oreal-wide digital mandate led the Maybelline line down the Google Glass runway.

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Marketers of the Year: Livia Zufferli’s juggling act

In a fierce retail landscape, Target’s VP marketing is showing love to Canadians to gain share of heart and wallet.

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Baileys walks the runway

The Diageo liqueur is marking its rebrand with a specially-made dress designed by Lucian Matis, which will make its debut during World MasterCard Fashion Week.

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Brands of the Year: Toronto Fashion Week puts Canada on the global catwalk

Recently acquired by U.S.-based IMG, the event has grown into North America’s second-largest runway show and garnered millions of media impressions from around the globe.