Articles Tagged ‘Wrigley’
How Canada’s new candy giant will move forward
Marketing VP Diana Frost wants to grow the newly merged Mars Wrigley and attract top talent.
Mars and Wrigley brands unite
A 10-year-old acquisition culminates in a single business with some of the world’s biggest candy brands.
Skittles to hold store closing blowout
The third edition of the brand’s Holiday Pawn Shop activation will be the last.
Skittles’ Holiday Pawn Shop reopens
People can once again trade in unwanted gifts, but this time they can also win candy-coated possessions from celebrities.
Check it out: Nightmare on Skittles Ave.
A Halloween execution in Toronto adds a taste of the rainbow to one street’s spooky decorations.
AToMiC Awards: Grand gestures
In an era of big data and micro-targeting, there’s still room for bold stunts and big ideas.
Hunter Straker adds veteran CD
Gary Oakley brings 27 years of experience to help grow the agency’s branding and packaging design expertise.
Cheil adds two clients, moves to new digs
The agency is heading to a larger space in Toronto after adding nine new staff in the past year.
Creative Report Card: Brand runner-up
Wrigley’s scores big gains in Canadian market share.
5 Gum strikes a pose
The Wrigley Gum activated its World MasterCard Fashion Week sponsorship with a fashion collection in partnership with Greta Constantine.
BBDO creatives hired by Ogilvy London
Michael Donaghey and Chris Joakim bid adieu to BBDO and head for jolly London after adding two new Bronze Lions to their awards case.
BBDO and Lowe Roche win Bronze Lions at Cannes
Skittles’ “Touch the Untouchable” and O.B.’s “Personal Apology” take home the first Canadian hardware in Promo and PR, respectively.
