Articles Tagged ‘Y&R’

25 years of Next Big Things

Hey, it’s our birthday! Check out marketing and advertising highlights from the past quarter century.

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Throwback Thursday: strategy in 2000

For our 25th anniversary, we’re travelling through time. In 2000, Roots launched an airline and we survived Y2K.

Chris Jordan departs Y&R

CCO Israel Diaz will captain the team of execs in a “flatter” model as the former president and CEO leaves the shop.

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WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive, which will handle all the carmaker’s marcom, following similar moves around the globe.

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Y&R appoints a new SVP

Gavin Bayley will lead the agency’s BMO account out of the Toronto and Chicago offices.

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Y&R and Ford snag a Platinum Crystal

Rethink, Dory and MacLaren McCann are also among the shiny Gold winners at last night’s Crystal Awards, celebrating the best in radio ads.

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FCB’s Carter Murray on local creativity

The global CEO chatted with strategy on the advantages of smaller markets and being responsible with clients’ money.

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Creatives are hungry for new blood

The Hive’s Simon Creet, Y&R’s Israel Diaz and JWT’s Brent Choi don fat suits for the latest Portfolio Night campaign.

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Top Cannes contenders: Radio

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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Activia brings back the belly

A new year-long, integrated campaign from the Danone brand featuring Shakira is set to launch Sunday.

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Agencies Y&R and KBS+ land BMO accounts

The former shop will lead the bank’s brand and retail business, while the latter will oversee marketing for its wealth management division.

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Twist Image makes two senior hires

Karla Congson (pictured) joins the agency as executive strategy director and managing director, and Kelly Small comes to the agency as a creative director, both working out of the Toronto office.

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Brands embrace hacking

In today’s parlance, hacking is associated with everything from Twitter bots, social media hijacking and even teching out items like fridges. Here are some cyber(ish) hijinks you may have missed.

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Canada nabs shortlist mentions in Cyber, Radio and Design

Leo Burnett, John St., Tribal DDB and Cossette all have multiple mentions in the lists released this morning from Cannes.

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BioSteel plots next move

The pink energy drink maker wants to move from word-of-mouth phenomenon to mainstream success.