As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.
Consumers prefer buying from local producers than mainstream supermarkets, according to a new study.
Stephane Mailhiot joins from Lg2 to bring additional leadership to the shop’s national planning group.
Hires across creative, accounts and planning in Toronto and Montreal include new ACDs and VPs.
A forum for account planners on changes to traditional gender roles highlights the difficulty of reflecting modern society.