Articles Tagged ‘zenithoptimedia’

wonderbread

Wonder Bread’s greatest campaign since…

The Weston Bakeries line is stepping away from nutrition-focused campaigns, instead tapping into the comfort food trend with new creative from The Hive.

Copied from Media in Canada - SoniaCarreno

ZenithOptimedia hires new VP for Performics Canada

Sonia Carreno joins the search and performance marketing arm of the agency from her most recent position at BBDO Proximity Worldwide.

_MGL9723,SM

Marketers of the Year: Lucile Bousquet shows her game face

Ubisoft’s director of marketing looks local to create campaigns that stir rivalry and immerse players in real-world competition.

Yonge and Dundas Tower

Specialty TV’s survival plan

As the future of specialty channels remains uncertain due to a move towards a pick-and-pay model, several channels have recently been rebranded.

Copied from Media in Canada - JUSTDANCE_MAP

Garnier shows off its moves

The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.

Copied from Media in Canada - yopa

Yoplait gets joyful with Yopa!

The brand’s new Greek yogurt line is launching with a TV-heavy buy and a strong social presence, as well as a partnership with actress Nia Vardalos.

Copied from Media in Canada - YouMexiCan

Old El Paso starts a dinner revolution

The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”

TheSocialhighres

Fall TV: Canadian networks talk up daytime TV

The daytime viewer demographic is expanding, and a new brand of talk TV is stepping in to create social media-friendly water-cooler fodder for the wider, changing audience.

haagendazs

Haagen-Dazs makes big comparisons

The Nestle brand is making itself more visible than it has in recent years, with the introduction of an OOH campaign in Toronto, Montreal and Vancouver.

Liberte-160x120

Liberte keeps it simple

The brand is promoting its Greek yogurt with its first-ever national TV campaign.

Copied from Media in Canada - Social nibbling

Ontario government gets funny about smoking

The government’s multi-platform anti-smoking campaign uses humorous analogies about behaviours like farting to dispel the myth of social smoking.

Kia

Kia tells its design story

The carmaker’s media strategy for 2013 will see it promote the launches of its newly designed vehicles with a series of multi-platform campaigns.

Richard_Fofana

Lowe Roche ups the integrated ante

CEO Monica Ruffo speaks to why the agency appointed Richard Fofana as the new VP planning and integrated strategy as well as its plans for another hire and a new training program.

LCBO

LCBO configures the gentleman’s party

The retailer is using a rare digital-only campaign that features an interactive app to promote its premium spirits to guys.

CIBC

Juniper Park and MediaCom win CIBC

The bank has confirmed that it will be working with the agencies, which take over from Publicis and ZenithOptimedia.