Best use of Out-of-Home

Cheryl Baron, managing partner, DSA Baron Communications, Calgary
Dean Butler, director, media services, Glennie Stamnes Strategy, Vancouver
Debra Lamb, VP, national media director, Parallel Strategies, Calgary

Best use of Radio

Sylvie Chartré, VP media, PALM Publicité Marketing, Montreal
Jeanne Northcote, SVP, group account director, The Media Company, Toronto
Tammy Silny, manager, M2 Universal, Toronto

Best use of Television

Sylvie Lalande, VP media, MediaVision WWP, Montreal
Jacqueline Morrissey, media director, Target Marketing & Communications, St. John’s, Nfld.
Ed Weiss, VP, associate media director, Echo Advertising + Marketing, Toronto

Best use of Newspaper

Sheri Cooper, VP, group media director, MaxxMedia, Toronto
Mike Owen, general manager, MediaVest, Toronto
Jeff Thibodeau, Media director, Sharpe Blackmore EURO RSCG, Toronto

Best use of Interactive

Lina Alles, managing partner, MindShare Canada, Toronto
Carol Preston, media director, Jan Kelley Marketing, Burlington, Ont.
Jeanette Wassung, associate media director, TBWAVancouver, Vancouver

Best use of Multiple Media

Mike Fielding, group manager, media planner, Optimedia, Toronto
Mark Sherman, president, Media Experts, Montreal
Leslie Tavel, media director, John St., Toronto

Best plan for a budget of less than $1 million

Lorraine Hughes, president, OMD Canada, Toronto
Steve Meraska, SVP, director of business development, Starcom Worldwide, Toronto
Smita Patel, VP, media director, PJDDB/OMD, Vancouver

Best use of Magazine

Fred Auchterlonie, SVP, director of planning services, HYPN Media Management, Toronto
Sarah Ivey, VP, strategic planning, Initiative Media, Toronto
Lynn Mayer, SVP, director of media planning, Bates Canada, Toronto