Media
Theo to be dissolved as Rogers moves creative to Sid Lee
The bespoke WPP agency will be no more, though Taxi will continue working on Fido.
Today Radio builds itself around companionship and conversation
The branding for Stringray’s new music variety station is about crowd-pleasing topics that match its playlists.
Have we forgotten the people behind the data?
P&G’s Bethanie Butcher says the current measurement ecosystem is broken, and shares how it can be fixed.
Harlequin finds a new way to court romance fans
The publisher continues to move past images of shirtless hunks by focusing on the intangible feelings its books give readers.
Canadian Centre for Child Protection calls out big tech
A chilling spot highlights the long-term trauma victims endure when images of abuse continue to exist online.
CMPA pivots a B2B campaign to target policymakers
The organization representing Canada’s indie film and TV producers is making sure MPs don’t forget about Bill C-10.
2021 Media Innovation Awards shortlist revealed
This year’s MIAs winners will be revealed during a virtual show on December 2.
CMDC launches a Manifesto to champion local media
The organization wants to take a leadership role in conversations about the importance of trusted, community outlets.
St. Joseph shows why you should trust the printed word
Instead of telling people why it’s important, the publisher of Maclean’s asks people to think about print’s value for themselves.
Sunwing taps Wattpad to reach young travellers
The travel brand is working with the platform on a writing contest whose winning entry will be turned into a short-film video.
Wattpad is inviting brands into the producer chair of its original content
The content-creation platform introduces Wattpad Brand Originals to develop branded TV, film, audio and digital media projects.
Newspapers go blank to pressure Google and Facebook
The Toronto Star, National Post and nearly 100 other papers show what might happen if tech giants don’t pay for the content they generate ad revenue from.
Walmart Connect accelerates its retail media plans
The renamed team is pursuing the next steps needed to help clients take advantage of the data and audience it can provide.
Bell Canada acquires Environics Analytics
The investment will enhance the consumer insight firm’s privacy-compliant services that combine online and offline data.
Here are the 2020 Media Agency of the Year winners
This year, it’s Touche!, PHD and UM that have earned top honours in the media discipline.
