Media
Google launches a campaign about news connections
The search engine is using archival footage to convey what Canadians are interested in.
In Brief: Directorial duo Adam & Dave release The Salmon
Plus, Underdog adds new senior talent and Conversion Digital makes top-level appointments in response to growth.
Spotify gets personal to draw in advertisers
The platform’s B2B campaign hopes to attract brands looking for captive audiences and one-to-one connections.
Cineplex is digging itself out from the pandemic ashes
The entertainment brand is trying to bounce back as consumers return to cinematic and live experiences.
Reddit puts local passions on display
The Canadian portion of the “Find Your People” campaign spotlights communities most relevant to four different cities.
The Canadian Centre for Child Protection starts a film fest no one wants to see
The organization made posters for the 85 million pieces of content depicting child abuse uploaded to the internet last year.
Theo to be dissolved as Rogers moves creative to Sid Lee
The bespoke WPP agency will be no more, though Taxi will continue working on Fido.
Today Radio builds itself around companionship and conversation
The branding for Stringray’s new music variety station is about crowd-pleasing topics that match its playlists.
Have we forgotten the people behind the data?
P&G’s Bethanie Butcher says the current measurement ecosystem is broken, and shares how it can be fixed.
Harlequin finds a new way to court romance fans
The publisher continues to move past images of shirtless hunks by focusing on the intangible feelings its books give readers.
Canadian Centre for Child Protection calls out big tech
A chilling spot highlights the long-term trauma victims endure when images of abuse continue to exist online.
CMPA pivots a B2B campaign to target policymakers
The organization representing Canada’s indie film and TV producers is making sure MPs don’t forget about Bill C-10.
2021 Media Innovation Awards shortlist revealed
This year’s MIAs winners will be revealed during a virtual show on December 2.
CMDC launches a Manifesto to champion local media
The organization wants to take a leadership role in conversations about the importance of trusted, community outlets.
St. Joseph shows why you should trust the printed word
Instead of telling people why it’s important, the publisher of Maclean’s asks people to think about print’s value for themselves.
