Media

Google

Google launches a campaign about news connections

The search engine is using archival footage to convey what Canadians are interested in.

TheSalmon

In Brief: Directorial duo Adam & Dave release The Salmon

Plus, Underdog adds new senior talent and Conversion Digital makes top-level appointments in response to growth.

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Spotify gets personal to draw in advertisers

The platform’s B2B campaign hopes to attract brands looking for captive audiences and one-to-one connections.

Cineplex

Cineplex is digging itself out from the pandemic ashes

The entertainment brand is trying to bounce back as consumers return to cinematic and live experiences.

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Reddit puts local passions on display

The Canadian portion of the “Find Your People” campaign spotlights communities most relevant to four different cities.

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The Canadian Centre for Child Protection starts a film fest no one wants to see

The organization made posters for the 85 million pieces of content depicting child abuse uploaded to the internet last year.

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Theo to be dissolved as Rogers moves creative to Sid Lee

The bespoke WPP agency will be no more, though Taxi will continue working on Fido.

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Today Radio builds itself around companionship and conversation

The branding for Stringray’s new music variety station is about crowd-pleasing topics that match its playlists.

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Have we forgotten the people behind the data?

P&G’s Bethanie Butcher says the current measurement ecosystem is broken, and shares how it can be fixed.

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Harlequin finds a new way to court romance fans

The publisher continues to move past images of shirtless hunks by focusing on the intangible feelings its books give readers.

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Canadian Centre for Child Protection calls out big tech

A chilling spot highlights the long-term trauma victims endure when images of abuse continue to exist online.

THIS-IS-INDIE

CMPA pivots a B2B campaign to target policymakers

The organization representing Canada’s indie film and TV producers is making sure MPs don’t forget about Bill C-10.

mias

2021 Media Innovation Awards shortlist revealed

This year’s MIAs winners will be revealed during a virtual show on December 2.

CMM

CMDC launches a Manifesto to champion local media

The organization wants to take a leadership role in conversations about the importance of trusted, community outlets.

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St. Joseph shows why you should trust the printed word

Instead of telling people why it’s important, the publisher of Maclean’s asks people to think about print’s value for themselves.