Media
The Next Big Thing in measurement
How legacy research companies are sparking a rebirth of audience measurement.
Up to the Minute: Huge hires first VP of strategic growth
Plus, Ketchum names new Canadian managing director and Cossette extends assignment with Government of Canada.
Toronto Zoo gets ‘cheeky’ in the name of education
A summer campaign promoting the zoo’s Wild Encounters exhibit makes the most of its budget by going to the core of its mission.
Up to the Minute: Wasserman + Partners adds to leadership
Plus, Apex PR and Ruckus Digital expand and Jungle Media picks up an AOR assignment with Wealthsimple.
Up to the Minute: Zulu names three ACDs
Plus, Bath and Body Works among new clients at ROI Relations and Pomp & Circumstance names new SVP.
Up to the Minute: National PR wins AGO assignment
Plus, Adviso announces a wave of hires and Giants & Gentlemen enters media through agency partnership.
Up to the Minute: Ireland+Hall reopens as Hall+Co.
Plus, Bell’s George Cope set to retire next year and Noise Digital wins BC Hydro.
Up to the Minute: Cult opens U.S. hub in Las Vegas
Plus, Havas named media AOR for Metro, Food Basics in Ontario and Craft PR wins the Royal Agricultural Winter Fair.
Up to the Minute: Zulu Alpha Kilo names four group CDs
Plus, Camden continues to grow and 1Milk2Sugars renews with Nivea and Pfizer brands.
Up to the Minute: Denise Rossetto named NABS chair
Plus, Raptors draw record NBA viewership and BPR will lead public relations ahead of Eataly Toronto opening.
Up to the Minute: Sid Lee names U.S. CEO
Plus, The One Club opens Toronto chapter and Rock-it Promotions wins L.L. Bean.
Up to the Minute: Agnostic appoints new president
Plus, Cohn & Wolfe names new general manager and three Canadian shops win at OBIE Awards.
Up to the Minute: Stephen Thomas names director of digital strategy
Plus, U92 and Alice & Smith get a new GM and Mint announces several new clients.
Up to the Minute: Three staff join Bleublancrouge
Plus, Fuse Live continues to grow and Montreal shop CanspanBMG wins ‘tween’ lifestyle brand Iscream.
How to future-proof your performance marketing
Why effectively driving a consumer action online is going to mean having a less rigid approach.
