Media

TFO rebrands with an eye towards education’s digital future
The French-language media company emphasizes the skills and platforms young people will use to realize their dreams.

Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.

What brands can learn from history (and what’s different)
Economist Peter Field says now is not the time to cut ad spend, while an agency CEO says things are steadier than many expect.

Brand building in unprecedented times
With the world on pause, leaders from the media realm ask if it is a good time to turn the focus away from bottom-funnel efforts.

NexTech goes live with 3D/AR ad network
The platform provides end-to-end solutions for agencies and brands looking to use the tech to increase interactions with online ads.

2019 Media AOY Bronze: Touche!’s people-based planning
How the media agency is using its data source platform Omni to change the way it looks at media.

2019 Media AOY Silver: UM’s courage pays off
To achieve results, the agency works alongside brave clients like Oh! Henry to program bold media plans.

Up to the Minute: Wasserman + Partners adds to leadership
Plus, Apex PR and Ruckus Digital expand and Jungle Media picks up an AOR assignment with Wealthsimple.

Up to the Minute: Zulu names three ACDs
Plus, Bath and Body Works among new clients at ROI Relations and Pomp & Circumstance names new SVP.

Up to the Minute: Ireland+Hall reopens as Hall+Co.
Plus, Bell’s George Cope set to retire next year and Noise Digital wins BC Hydro.

Up to the Minute: Cult opens U.S. hub in Las Vegas
Plus, Havas named media AOR for Metro, Food Basics in Ontario and Craft PR wins the Royal Agricultural Winter Fair.