Content Driver

Five ways to diversify your creative to stand out in the new digital normal

Learnings from a Facebook study quantify the ROI of brands’ test-and-learn approach

Sponsored

Screen Shot 2021-09-17 at 1.05.34 PM

Mucho Burrito wants its new mashup to make headlines

A campaign promoting the QSR’s “tandoorito” takes the form of news hits from an international summit on burrito diplomacy.

cheese-world

Lactalis takes specialty cheese direct-to-consumer

In addition to answering demand for fine cheeses, the platform will deliver recipe and food content to its upscale target.

FUSE NewHires_Sept

In Brief: Fuse hires six

Plus, Venture wins Alberta Milk account, Notable Group creates new leadership roles and Frank Palmer starts a podcast with NABS.

Dana Gers

Luxury fashion vet Dana Gers named CMO for Aritzia

The appointment comes as the retailer pushes further into the U.S. and seeks to capitalize on growth in ecommerce.

Astro-yogourt

Astro aims to refuel fibre-deficient Canadians

The Lactalis brand is going “all in” on a new protein- and fibre-rich yogurt with a campaign focused on the energy it provides.

rethink

Rethink hires two CDs after picking up more new clients

Natasha Michalowska and Frederick Nduna will help lead teams working across a client roster that now includes McCain and Athleta.

Quaker-hockey-campaign-main

Quaker hits the rink with hockey families to win breakfast

The PepsiCo brand is using recognizable hockey parents to ride elevated interest in old-fashioned oats.

MJR00906

No Fixed Address, Ethnicity Matters formalize partnership

The move aligns the multicultural agency with the NFA network and opens the door for future collaborations.

organic-garage1

How Organic Garage is succeeding as a one-stop, all-natural grocer

The indie banner is standing out with product categories that its competitors are missing.

Avocados-mexico

Avocados from Mexico helps families learn to cook

The brand’s latest Quebec-focused campaign partners with a healthy eating initiative that brings kids into the kitchen.

GraydonHBC

Graydon Skincare targets conscious buyers at Hudson’s Bay

The challenger skincare company is also joining a non-profit beauty recycling program, in part led by the retailer.

SunRype-main-image

SunRype unveils recyclable, bendable paper straws

Lassonde is deploying simple messaging to highlight its expanding sustainability effort.

Go_210821_Travel_Agency_YNG-DNDS_0008_HIRES

How Metrolinx is encouraging people to Go again

With people doing more leisure travel than commuting, the transit operator is helping people reach those nearby locales.