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Canadian consumers are in the mood to spend

Though the state of the economy is a factor, the latest MiQ insights show that is having more of an impact on habits like research.

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BMW M hits the track with its electric offering

The campaign celebrates the history of the performance division while showing it’s along for the ride to the automaker’s future.

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Aesop taught me I’m a bad queer strategist

The skincare brand not only showed Sarah Phillips how to do a great Pride campaign, but how any strategist can have blind spots.

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How marketing is changing the way companies hire

Brands like Lowe’s, McDonald’s and Staples are using creative promotional tactics to recruit in today’s tight labour market.

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Wine Rack turns stores near parks into picnic sites

The retailer is giving out blankets and full-sized samples of Bask to those who may lament not having a drink in the park.

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CIBC eases its way into summer

The bank wants being smart with money to be effortless so clients don’t have to stress while making the most of the season.

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Kijiji releases its own catalogue

An “homage” to IKEA is positioning the classified site as a place for tough-to-find household goods.

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Brett Marchand details the next steps for Plus Company

The company’s CEO explains how recent acquisitions and additions to its board fit into its approach for U.S. expansion.

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J.P. Wiser’s toasts wisdom over pretension

The whisky brand shuns category tropes by telling “everyman” drinkers the only person they need to impress is themselves.

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Reddit puts local passions on display

The Canadian portion of the “Find Your People” campaign spotlights communities most relevant to four different cities.

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McCormick pivots marketing after sales disappointment

The maker of French’s and Frank’s Red Hot has a three-year plan focused on value messages and tapping product trends.

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Wonderbrands picks Rethink as its creative AOR

The agency will handle work for a portfolio of brands that includes Wonder, Country Harvest, D’Italiano and Casa Mendosa.

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In Brief: Loblaw scrapping single-use plastic bags

Plus: Scotiabank freezes its Hockey Canada sponsorship and the Rogers-Shaw merger hits another bump.

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Truly Hard Seltzer lights up a Union Station market

The Moosehead brand is using coloured filters and glass to cast its own energy over Union Summer.