Surrey Hospitals Foundation takes a dramatic approach to show patient overflow

In a bait-and-switch, doctors look on as ambulances take patients to other hospitals.

Air Miles

Pomp and Circumstance named PR AOR for Air Miles

The loyalty program is shuffling in a new PR team amid significant transformation at the company itself.


Proline shows the silver lining to a losing bet

OLG uses a message common to the lottery category in an effort to stand out from other betting options.


White Ribbon challenges men to reflect on their past

To find a new way into the toxic masculinity discussion, the non-profit depicts a father reflecting on his own misdeeds while worrying about his daughter’s future.


Why Cybex held a fine dining event for new moms

To cement itself as a lifestyle brand, tech-forward strollers provided a rare break at a Michelin-starred restaurant.


Air Miles soars into the metaverse

The loyalty program now has the capability to extend earning opportunities into virtual environments.


Canadian agencies secure 83 spots on Epica shortlist

Overall, 20 local agencies earned nominations at the awards judged by the advertising trade press.


Companies are ready to invest in tech, despite a possible downturn

According to KPMG, web3 in particular is a big priority over the next two years.


Wuxly finds a creative way to talk about sustainability

As the competition becomes more eco-minded, the outwear brand aims to bring personality to its key differentiator.


Nikon uses fine dining to showcase how good its lenses are

Focusing on intricate details is helping the brand enforce its premium status in a category that’s increasingly competing on price.


Consumers are prioritizing thoughtful gifts over expensive ones

But Amex’s report finds Canadians are open to spending more for the right gift.


The illusion of preparedness in crisis communications

Josh Cobden, EVP at Proof Strategies, dives into differing perceptions between the public and business leaders.


Nez hopes to resonate with a different approach to deodorant

The DTC brand wants consumers to change up their scents for different situations in their day-to-day lives.

KFC_Satisfy Your Gravings

KFC goes all in on gravy

The QSR has tapped hip hop star Yung Gravy as part of a festive celebration for its signature sauce.