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Mucho Burrito lets customers share the wealth of their creations

A push in Alberta will share royalties with someone who creates a new menu item.

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123w promotes four into VP roles

The new managing directors bring fresh minds into the agency’s leadership team as it grows across the country.

Nissan

Nissan Canada debuts a ‘multiverse’ in marketing strategy shift

The automaker’s new masterbrand approach focuses on the full line-up of vehicles and history in Canadian motorsport.

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WPP continues its revenue growth across disciplines

Ongoing strength in media, demand for strategic PR and investment in commerce and tech pushed revenue up in Q2.

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Behaviour’s ECD is leaving to chase a different passion

Ben Pobjoy is pursuing endurance running full-time with the intention of claiming a decade-old Guinness World Record.

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Tic Tac hits the streets in pedicabs

The Ferrero brand supported its new campaign by handing out rides and mints in a popular Toronto hangout.

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Stagwell reports double-digit growth in Q2

The holding company continues to ride strong results from its digital operations, which account for 57% of its net revenue.

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Maple Leaf is scaling back its plant-based investment

With the portfolio heading in the opposite direction of its meat products, the company is cutting spending to right-size the business.

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Greenhouse gets colourful new packaging

The juice brand leaves its brown label design aesthetic behind to more boldly call its organic value proposition.

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McCain takes a surprising approach to promo

From sampling in a boutique to teaming up with Philip’s air fryers, the brand made National French Fry Day more engaging.

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A zero-merchandise front of store?

IGD’s Stewart Samuel goes over what the grocery stores of the future might look like and where brands fit in.

Private-label

High-income earners are driving private label growth

According to the latest Numerator figures, promotional activity for store brands has been growing since January.

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The flavours that will drive future food innovation

WGSN identifies the trends that will be shaping new products by the end of 2023.

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Businesses’ economic optimism is sagging

After the rosy days of pandemic recovery, a CPA study finds execs are now far less hopeful about the rest of 2022.