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Instacart adds Michaels to its delivery options
The delivery service makes art and craft supplies the latest in an increasingly popular lineup of non-grocery retailers.
Church + State begins new year with new hires
The Toronto agency has added to its creative and account teams in response to growing work with existing and new clients.
Supply chains continue to fluster Canadian execs
According to a study by the CPA, pessimism about Canada’s near-term economic prospects remains unchanged.
Subaru takes the fear out of winter driving
In a new campaign, the automaker turns safety features into an emotional benefit, giving drivers pride in tackling the harshest season.
SkipTheDishes takes its Olympic support to a new level
Team Canada athletes are helping the food delivery app amplify its activity compared to Tokyo, with a focus on making sure audiences don’t miss big “Olympic moments.”
Baffin finds a common thread in Canada’s extreme cold
After trying out other seasons, the outdoor apparel brand decides to “stick to its core” of helping people tackle the winter.
Canadian Centre for Child Protection calls out big tech
A chilling spot highlights the long-term trauma victims endure when images of abuse continue to exist online.
Guru aims for the energy drink summit
The plant-based brand is expanding distribution to ski resorts to increase trial and reach active people outside Quebec.
Slim Jim updates its approach to retail and convenience
An “unprecedented” shopper campaign prioritizes the full range of convenience channels with its new, disruptive displays.
In aisle discovery is key to engaging Gen Z drinkers
Insights from Numerator show that new strategies are needed to reach consumers who are still setting their own trends.
Lush tops the rankings for in-store shopping experience
From Shopper Marketing Report: Leger finds that a sense of belonging has a big impact on consumer favourability.
Smoothie brand Blender Bites leans into online
In response to changing habits and the high prices of in-store activation, the brand is building awareness online to drive trial.
BrandBourg joins the Humanise Collective
The agency will bring its deep branding expertise into the fold while expanding its own capabilities.
Personal health care drives P&G sales higher in Q2
With market share growth in nearly every category, the company expects its variety will help retain inflation-wary consumers.
