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Surrey Hospitals Foundation takes a dramatic approach to show patient overflow

In a bait-and-switch, doctors look on as ambulances take patients to other hospitals.

Air Miles

Pomp and Circumstance named PR AOR for Air Miles

The loyalty program is shuffling in a new PR team amid significant transformation at the company itself.

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Proline shows the silver lining to a losing bet

OLG uses a message common to the lottery category in an effort to stand out from other betting options.

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White Ribbon challenges men to reflect on their past

To find a new way into the toxic masculinity discussion, the non-profit depicts a father reflecting on his own misdeeds while worrying about his daughter’s future.

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Why Cybex held a fine dining event for new moms

To cement itself as a lifestyle brand, tech-forward strollers provided a rare break at a Michelin-starred restaurant.

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Air Miles soars into the metaverse

The loyalty program now has the capability to extend earning opportunities into virtual environments.

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Canadian agencies secure 83 spots on Epica shortlist

Overall, 20 local agencies earned nominations at the awards judged by the advertising trade press.

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Companies are ready to invest in tech, despite a possible downturn

According to KPMG, web3 in particular is a big priority over the next two years.

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Wuxly finds a creative way to talk about sustainability

As the competition becomes more eco-minded, the outwear brand aims to bring personality to its key differentiator.

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Nikon uses fine dining to showcase how good its lenses are

Focusing on intricate details is helping the brand enforce its premium status in a category that’s increasingly competing on price.

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Consumers are prioritizing thoughtful gifts over expensive ones

But Amex’s report finds Canadians are open to spending more for the right gift.

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The illusion of preparedness in crisis communications

Josh Cobden, EVP at Proof Strategies, dives into differing perceptions between the public and business leaders.

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Nez hopes to resonate with a different approach to deodorant

The DTC brand wants consumers to change up their scents for different situations in their day-to-day lives.

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KFC goes all in on gravy

The QSR has tapped hip hop star Yung Gravy as part of a festive celebration for its signature sauce.