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SodaStream keeps things simple for its new flavours
The PepsiCo subsidiary brings Pepsi and 7Up to the beverage platform with a campaign more in-line with their mass appeal.
Pathways to Education highlights a growing gap in the classroom
Barriers for students in low-income communities have always existed, but the non-profit’s new campaign shows how the pandemic has made them worse.
Product sampling is one of the best ways to drive trust
The latest insights from IMI also suggest being on some social platforms hurts trust for many consumers.
BGC employs NFTs to ‘modernize’ fundraising
Art created by kids is being auctioned off, a way to blend buzzy technology with the organization’s traditional methods.
Fountain Tire finds humour in a failure to communicate
The auto service chain pokes fun at the confusion that can arise from “shop talk” to showcase its own service standards.
Ontario Cannabis Store wants you to stop buying from ‘your guy’
Now that stores are up and running in the province, the cannabis retailer’s first campaign shows how silly it is to still buy from the illicit market.
Unilever keeps spending behind its brands steady
CEO Alan Jope expects spend to be in line with last year, as the prestige of its brands is helping weather price increases.
Mark’s, Old Navy lead fashion retailers in brand health
YouGov’s latest round of ratings also show both retailers had the most improved scores over the last year.
Revenue up across the board at IPG in Q3
The company’s recovery takes off, with double-digit growth across every region and service offering.
Armstrong turns posts about loving cheese into jingles
Saputo is trying to get consumers to think more about a defining feature of the brand and drive differentiation in the category.
Online discovery and sales are playing a bigger role in holiday shopping
A report from Google also finds concerns about sustainability and equity are influencing decisions about gift purchases.
Sephora goes bigger with second Diwali campaign
After a stellar reception last year, easing pandemic restrictions are letting the retailer give this year’s campaign a bigger boost.
Eight lessons on how to work for change
Initiative’s Ishma Alexander-Huet has spent two months sharing what she has learned about making the industry more equitable.
In Brief: Zulu takes top prize at Kinsale Sharks
Plus, Saskatoon’s LMNO names new COO and Blue Ant partners on an influencer offering.
