Research reveals how to connect with consumers now

Verizon shares proprietary insights on where and how to engage audiences amidst pandemic content consumption

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Who’s buying a car during the pandemic?

Some Canadians are still interested in buying new vehicles. An IMI report reveals how they’re researching and shopping.

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Humanity agency gets psychological about its work

Senior staff from T1 have launched an agency with a creative process centred on understanding consumer emotions.

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A mechanic teaches you how to clean makeup brushes

The BC Used Oil Management Association spoofs YouTube lifehacks to get its recycling message out in a new way.

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World Animal Protection gives love to the ugly animals

The non-profit aims to stand out by going beyond the koalas and tigers typically used as mascots for animal welfare campaigns.

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Why Superette is cautiously optimistic about cannabis retail

The weed co’s delayed expansion to Toronto highlights the sector’s ongoing struggles.

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View from the C-Suite: Sunwing resets during shutdown

Samantha Taylor, who joined as CMO in March from Indigo, sees the pandemic as a “once-in-a-lifetime opportunity” to evolve the business.

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Corner Office Shifts: Endy CEO parts ways with company he co-founded

Plus, Saje appoints new president as Reitmans eliminates one amid restructuring.

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Air Canada announces plans for the new Aeroplan

The airline will relaunch the loyalty program in November with a focus on value and flexible redemption.

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Loblaws turns a love of food into a love of cooking

The grocer uses a kid’s perspective to get a more creative look at the changing role of food in families’ lives.

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Canopy Growth to reallocate marketing dollars

After a 25% sales and marketing reduction in Q1, the cannabis producer is now focusing on product quality, execution and expansion.

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Best Buy shifts focus from expertise to assortment

The retailer broadens its back-to-school strategy beyond “blue shirt” staff and class-ready tech to reach a bigger target.

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Nominations open for The New Establishment: Brand

It’s time to submit junior- and mid-level marketers who have gone above and beyond.

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KFC tells plant-based haters to relax

For the national launch of its vegan-friendly ‘chicken’ sandwich, the QSR aims to bring skeptics into its broad audience.

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Will a lack of happy accidents hurt innovation?

A chance observation at a burger joint highlights why Bond’s Sean Claessen has concerns about brands finding a path forward.