Up to the Minute: Grassriots hires new ECD
Plus, Cohn & Wolfe wins Intel AOR assignment and Faulhaber launches a booze-free cocktail brand.
Dove steps up its stand against systemic racism
Capturing images from protests in a new campaign and expanding CSR efforts, the brand wants to show it is serious about getting it right.
Second Cup parent company opens its cannabis store
Aegis Brands’ Hemisphere Cannabis is pursuing a premium retail experience that guides all consumers to the right product.
Canadians’ aversion to bars will outlast the pandemic
Virtual experiences may not offset alcohol brands’ lost bar business, but are more in line with consumer concerns.
ADCC releases webathon agenda
The 24-hour fundraiser will feature more than 30 sessions ranging from inspiring to downright weird.
Are ecommerce and wholesale enough to save DavidsTea?
The company is using its restructuring to accelerate a move from bricks and mortar, with hopes it will also address its pre-pandemic struggles.
Vancity wants to help small business stay open
The first campaign from new AOR Taxi focuses on how the credit union is making the road to recovery less rocky.
COVID-19 is accelerating digital and self-care trends
PwC compares attitudes and behaviours from before and during the pandemic, finding which ones are here to stay.
FitAid brings its supplements from gyms to grocery
The ‘drinkable vitamin’ brand is looking to conventional retail as efforts targeting fitness clubs have been off the table.
How Good to Go reaches people who aren’t on the go
The keto-friendly snack looks to new flavours, a YMCA partnership and new in-store tactics to reach casual fitness enthusiasts.
Livescale looks to scale up shoppable livestreams
A partnership with Shopify brings a digital version of live shopping to more digital savvy businesses.
Labatt gets into the wine business
From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.
Campari appoints new VP of marketing
David Allard, a former CMO of Samsung Canada, replaces Chris Staresinic, who moves into a new marketing role at the company.
Weed brands still struggle to connect with consumers
A survey also shows brands that do have high awareness are not always the best at converting and satisfying customers.
