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Hershey goes grassroots to activate its NBA partnership

Circle K takeovers and contesting are part of a donate-with-purchase push to build and upgrade basketball courts for youth.

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Big Rock calls out what’s ‘real’ about its hard tea

Calgary’s largest brewer is taking a craft-centric approach to its White Peaks brand to pursue more RTD growth.

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Campbell’s celebrates Andy Warhol to ‘pop’ at shelf

The soup brand’s LTO, meant to be a pop art-style collectors item, is being supported with its biggest influencer campaign to date.

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Will Mondelez’ mystery Sour Patch Kids hit the sweet spot?

The candy brand is trying to drive ongoing engagement during an important season with a scavenger hunt and convenience partnerships.

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CMA, GDMA release new global privacy principles

The framework comes after Canada’s privacy commissioner expressed concern about whether new regulations were strong enough.

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Is it time to put purpose on pause?

Excel and Burger King got The Township’s Karen Howe wondering if brands will ease their quest for purpose-driven marketing.

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Meridian challenges big banks with big questions

A new campaign moves away from product-focused marketing and towards presenting the credit union as a holistic financial partner.

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Venture relaunches as a CPG ‘growth ecosystem’

From Strategy Daily: Venturepark is combining incubation and marketing to help upstart companies reach their potential.

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Stella Artois doubles down on its support for local restaurants

The beer brand expects the sector to need help “well beyond the pandemic,” so it’s launched a new program to lend a hand.

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Corner Office Shifts: Anna Percy-Dove joins the ROM

Plus, Conagra names a new president of foodservice and international and Carlton Cards creates new joint VP Canada role.

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Employees burnt out, but more loyal and engaged

Recent surveys from Robert Half and KPMG find the pandemic has had mixed impacts on employee wellbeing and sentiment.

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In Brief: Former Kraft Heinz CMO joins Kawartha Dairy

Plus, Arrivals + Departures invests in its independence and Engine adds to strategy and design teams.

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Mill Street put its organic process front-and-centre in rebranding

The new look also unifies the visuals of the brewer’s core brands to communicate their premium status.

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Maple looks beyond cultural and linguistic diversity

The shop’s “Diversity Beyond Ethnicity” offering is meant to engage LGBTQ, disabled and Indigenous peoples more meaningfully.