Research reveals how to connect with consumers now
Verizon shares proprietary insights on where and how to engage audiences amidst pandemic content consumption
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Nominations open for The New Establishment: Brand
It’s time to submit junior- and mid-level marketers who have gone above and beyond.
KFC tells plant-based haters to relax
For the national launch of its vegan-friendly ‘chicken’ sandwich, the QSR aims to bring skeptics into its broad audience.
Will a lack of happy accidents hurt innovation?
A chance observation at a burger joint highlights why Bond’s Sean Claessen has concerns about brands finding a path forward.
Up to the Minute: McDonald’s changes its loyalty program
Plus, NFA and Zulu win at AdAge’s Small Agency awards (again) and Wasserman names new CD.
Canadian Tire names chief brand and customer officer
Susan O’Brien’s promotion follows a mixed quarter, with the sales impact of COVID-19 coming with a 400% growth in ecommerce.
Second Cup extending its brand into gas and grocery
The coffee chain furthers its strategic pivot with new drive-thrus at Petro Canada, a return to CPG and ambitions for its own branded cannabis products.
Lori Davison to join ROM as new CMO
SickKids’ marketing lead will help the museum implement a plan to become one of the world’s foremost cultural institutions.
Organic revenue tumbles by 26.4% at MDC
Despite the sharp drop due to the pandemic, CEO Mark Penn struck an optimistic tone due to increased business and pitch activity.
IKEA goes off-book with this year’s catalogue
The pandemic furthers a push to digitization, with a launch campaign aimed at meeting consumers where they are.
Personalization offers bigger returns on loyalty programs
This year’s report from Bond Brand Loyalty notes that, once again, experience overcomes points in engaging members.
Kraft Heinz goes fully natural for new baby food brand
From Shopper Marketing Report: Heinz by Nature replaces the Heinz Baby brand, educating parents to stand out on shelf.
Righteous Gelato makes kombucha line for Sobeys
The exclusive deal builds the grocery banner’s frozen treat offerings with a health food-inspired lineup.
