RGC has a sobering message amid the online gambling hype

The non-profit apes the style of sports betting ads to remind Ontarians of their financial risk.

Tangible - Group Shot

Derek Last and Kirstin Hammerberg want purpose to have meaning

The former Sid Lee strategic leaders have launched a consultancy to help organizations align their goals with the experience of employees.


Adviso acquires R3 Marketing

The digital strategy firm is looking to improve its capabilities in loyalty and customer retention.


P&G Canada names new marketing leadership

Jennifer Seiler and Melody Wallis will split duties previously handled by Bethanie Butcher, who is taking on a new LATAM role.

Office Stress

Report: How workplace culture affects mental health

Four out of ten Canadians said there was a significant gap between the culture their workplace claims to have versus the reality.

At Scotiabank, president and CEO Brian Porter passes the torch to Scott Thomson.

Corner Office Shifts: New Scotiabank CEO to begin early 2023

Plus, a media marketing heavy hitter takes over at Paramount+.

Sam K - Too Good To Go

View from the C-Suite: Too Good to Go nixes food waste

The food- and money-saving app has been growing steadily since its launch.


The Y wants to help Torontonians overcome pandemic obstacles

The non-profit tells a story of community and support to help people break through their lingering personal doubts.


Nick Doerr and Gui Bermejo have a BBDO homecoming

The pair are returning to the agency as ACDs after two years at FCB Canada.


Inflation will impact holiday shopping, but that might not mean spending less

A Rakuten survey finds loyalty programs and the circular economy are stretching budgets.


Chicken Farmers of Canada hones in on versatility

The organization’s new campaign tries to get consumers to go beyond their tried-and-true recipes.

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How your brand’s teenage years shape its identity

Rafik Belmsek, Taxi’s head of strategy, explains why young brands shouldn’t be afraid to break from stiff guidelines.


Havergal puts progress forward in new platform

The launch campaign, developed by AOR Angry Butterfly, shows how the school shapes leaders of tomorrow.


Paddling together towards reconciliation

On Orange Shirt Day, BBDO Canada ECD Derek Blais explains why he believes the industry can work together to improve representation.