How consumers will view space and time in 2021
Euromonitor’s global consumer trends survey suggests brands will need to adapt to changed lifestyles this year.
Around 90% of Wealthsimple employees see D&I progress
From the C-Suite newsletter: The fintech provides an update on the impact of its initiatives.
Sephora plays the storyteller for Lunar New Year
The cosmetics retailer draws upon lessons from its Diwali campaign to bring a personal touch to its multicultural marketing.
Echoworx makes your business its business
The company is trying to get executives to listen up by speaking to them (in encrypted code) about the ROI of cybersecurity.
Juliet expands to L.A. to serve U.S. clients
The Toronto-based agency is looking to serve work from brands including Mailchimp, Jagermeister and Good Goods.
Indigo opens ‘shop-in-a-shop’ for small kids businesses
The retailer has focused on serving consumer needs by identifying on-trend brands, and it’s bringing that to another of its core offerings.
Edelman hires new strategy lead in Canada
Laura Kim will lead the offering as the firm makes innovation within strategy a global priority.
Reitmans and Simons top Leger retailer survey
The brands created the best in-store (Ontario) and online shopping experiences (Canada) during the pandemic.
Up to the Minute: Couche-Tard sweetens Carrefour bid
Plus, LP/AD picks up a new rugby client and Shine acquires Rock-It’s influencer agency.
Quebecor continues to build its in-house creative studio
Colab Studio hires new creative directors and business leads as it internalizes work for the Videotron and Fizz brands.
PinkCherry has fun with the joy of sex
The adult ecommerce retailer embraces the fact that women aren’t as shy about sexuality as society would have us believe.
Molson celebrates (and commiserates) with hockey fans
The brand is continuing to “reclaim its identity” by letting the country know it is the beer of Canada’s game.
If Cannes hosts Lions, will the industry come?
Organizers are confident about an in-person festival this June, but many Canadian agency execs doubt they can send anyone safely.
McCormick promotes buying local with crowdsourced art
Olympic figure skater Scott Moir joins the French’s and Club House brand to help celebrate the company’s Canadian roots.
