Content Driver

Five ways to diversify your creative to stand out in the new digital normal

Learnings from a Facebook study quantify the ROI of brands’ test-and-learn approach

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PepsiCo launches sustainability- and people-focused transformation

“Pep+” is focused on supply chain and product portfolio changes that the CPG believes will help its brands win in market.

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Giants and Gentlemen makes a leadership change

The agency has hired Sally McConnell as general manager as co-founder Gino Cantalini departs.

MOY

Nominations open for 2021 Marketer of the Year

We’re on the lookout for brand leaders who made the biggest marketing impact this year.

Nesto

Canadian fintech Nesto names first CMO

Martin Aubut will work to capitalize on the online mortgage broker’s momentum following a recent funding round.

Hilary Lloyd

View from the C-Suite: The Body Shop finds accountability in activism

Refills, reformulations and diversity are helping the retailer live up to its reputation.

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Sustainability is the centre of Loacker’s new platform

From Shopper Marketing Report: The Italian confectionery makes everything from ads to packaging about being “More Than Good.”

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How Cadillac Fairview is driving young shoppers back to the mall

The brand’s first TikTok campaign helps remind consumers that its centres are more than shopping destinations.

King Ursa

King Ursa hires two ECDs to lead creative growth

Grant Cleland and Sean Atkinson will build the agency’s in-house creative team as it expands.

tddoors

TD picks Ogilvy as Canadian creative AOR

The agency was selected following a North America-wide review, which also results in Diamond formalizing its recent work with the bank.

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Faulhaber names new president

Lexi Pathak takes over day-to-day management of the agency as founder Christine Faulhaber shifts focus.

atomicAward

Here’s the jury for the 2022 AToMiC Awards

With the first submission deadline approaching, meet the experts that will be recognizing status-quo defying work.

Penningtons-Penningtons launches the -Freedom to Be Me-- Campaig

Penningtons gives customers the freedom to do what they want

The retailer tweaks its view on body positivity to be about more than size.

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Taxi declines to participate in Canadian Tire RFP

After 16 years of working together, the retailer and the shop are forging new separate paths.

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S4′s profits and expenses both widen

A jump in revenue and billings was offset by costs associated with the company’s ongoing expansion.