How attitudes changed over the course of a week
Bond Brand Loyalty tracked intent towards things like food delivery and brand preference as social distancing became the new normal.
When pivoting manufacturing makes sense for a brand
Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.
How beer brands are keeping people connected
Steam Whistle, Muskoka and Labatt have been adapting to the shutdown of bars, restaurants, sports and social gatherings.
Wax staff ‘blindsided’ by agency closure
After a lack of communication and an office lockout, more than a dozen staff are out of work in a challenging job environment.
What brands can learn from history (and what’s different)
Economist Peter Field says now is not the time to cut ad spend, while an agency CEO says things are steadier than many expect.
What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
Revolve helps resolve an ongoing lack of social distancing
The agency taps a long list of partners to urge Canadians to “step up,” one of several that are using creativity to get people to stay home.
The scoop on Unilever’s new marketing commitments
Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.
The impact of COVID-19 on the future of sustainability
How short-term changes in the name of public health could impact consumer behaviour and habits down the road.
Do you have the foresight to weather this storm?
Marketers need to look to their company’s mission to ensure it ends up on the right side of history, says Provident’s Wojtek Dabrowski.
View from the C-Suite: Maple Leaf’s $3 billion opportunity
Last year, the meat company saw 30% growth in plant proteins. Greenleaf president Dan Curtin explains what’s next.
Non-essential businesses to close in Ontario, Quebec
Here are the businesses and stores that will and won’t be allowed to continue operation in the two provinces, beginning Wednesday.
Inside the Competition Bureau’s focus on digital ads
Influencer marketing seems to be an area due for enforcement action, as are claims related to COVID-19.
Lessons for brands from sponsorship marketing
Even with events cancelled, MKTG’s Michael Beckerman says Reebok and Chipotle are showing how the practice remains relevant.
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