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Lockdown #watchparties keep Canadians connected

Twitter Canada tracked big engagement during quarantine as viewership exploded around big-name properties

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Alexander Keith’s comes back home to Nova Scotia

To win back allegiance on its home turf, the brand is celebrating local grit.

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Omnicom’s revenue tumbles in Q2

The holding co. has cut more than 6,100 workers and a million square feet of real estate to reduce costs.

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Moms more concerned about prices than safety in back-to-school shopping

A survey also finds ecomm habits developed during COVID are tough to break.

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Tourisme Montreal wants to jump-start what’s left of summer

The organization launches a rallying cry for locals to support the Canadian city hardest hit by COVID.

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Destination Canada uses celebrity power to promote spending at home

The organization gets a little help from comedian Rick Mercer, news vet Peter Mansbridge and musician Gregory Charles.

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The haunting truth about zombie brands

Coca-Cola’s CEO wants to cull growth suckers from its pipeline. But what is the company up against?

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Air Miles gets real with collectors

Actual Canadians make the cut in ads that talk up the loyalty program’s new and evolving opportunities for rewards.

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Check it out: SkipTheDishes rebrands

The food delivery app changes its branding colours to better align itself with parent co. Just Eat Takeaway.

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Publicis sees organic growth dip, but beats analyst expectations

The holding co also expects margins to approve in the second half of the year.

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Has Nutrl taken a more neutral stance?

The brand is entering Quebec with a mass TV buy. It also appears to be leaning away from its friendly rivalry with other drinks.

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Canadian retail sales remain in free fall

The latest analysis by Ed Strapagiel shows that sales gains from food and drug is helping to pull the parachute ripcord.

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Streaming live from New Brunswick

Facebook Live is being tapped to spotlight local tourism businesses.

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Indigenous tourism gets tactical

First, the tourism board showed Canadians what they can do in their backyard. Now the strategy is to literally give them a roadmap.

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Kraft says no to palm oil, yes to new nut butter

If you thought the brand would never deviate from its iconic peanut spread or remove a key ingredient, think again.