Lockdown #watchparties keep Canadians connected
Twitter Canada tracked big engagement during quarantine as viewership exploded around big-name properties
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Alexander Keith’s comes back home to Nova Scotia
To win back allegiance on its home turf, the brand is celebrating local grit.
Omnicom’s revenue tumbles in Q2
The holding co. has cut more than 6,100 workers and a million square feet of real estate to reduce costs.
Moms more concerned about prices than safety in back-to-school shopping
A survey also finds ecomm habits developed during COVID are tough to break.
Tourisme Montreal wants to jump-start what’s left of summer
The organization launches a rallying cry for locals to support the Canadian city hardest hit by COVID.
Destination Canada uses celebrity power to promote spending at home
The organization gets a little help from comedian Rick Mercer, news vet Peter Mansbridge and musician Gregory Charles.
The haunting truth about zombie brands
Coca-Cola’s CEO wants to cull growth suckers from its pipeline. But what is the company up against?
Air Miles gets real with collectors
Actual Canadians make the cut in ads that talk up the loyalty program’s new and evolving opportunities for rewards.
Check it out: SkipTheDishes rebrands
The food delivery app changes its branding colours to better align itself with parent co. Just Eat Takeaway.
Publicis sees organic growth dip, but beats analyst expectations
The holding co also expects margins to approve in the second half of the year.
Has Nutrl taken a more neutral stance?
The brand is entering Quebec with a mass TV buy. It also appears to be leaning away from its friendly rivalry with other drinks.
Canadian retail sales remain in free fall
The latest analysis by Ed Strapagiel shows that sales gains from food and drug is helping to pull the parachute ripcord.
Streaming live from New Brunswick
Facebook Live is being tapped to spotlight local tourism businesses.
Indigenous tourism gets tactical
First, the tourism board showed Canadians what they can do in their backyard. Now the strategy is to literally give them a roadmap.
Kraft says no to palm oil, yes to new nut butter
If you thought the brand would never deviate from its iconic peanut spread or remove a key ingredient, think again.
