Innovation

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Some of WGSN’s radical trends for 2022

The firm paints a picture of brands dabbling with waterless washing, crypto loyalty, fermenting ingredients and smart textiles.

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McCain’s plant-based roots grow stronger

The CPG co bets on innovation gains as it continues to invest in start-ups all over the world.

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Corona packs some sunshine into its non-alcoholic beer

AB InBev is launching the brand’s new Sunbrew variety in Canada first to gain insights on how to best reach a growing consumer base.

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Why Alter Ego is big on virtual LED production

A spec spot for McDonalds using tech from TV sets shows an opportunity to change the commercial production status quo.

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Brands to Watch: Kits brings convenience to eyecare

The newcomer to the eyeware scene is taking cues from the lifestyle and fashion world to market its products.

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Canada’s innovation performance improves

But according to the Conference Board, the country’s overall performance remains “relatively weak” across key indicators.

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Retail innovation in a year of digital pivots

By thinking outside (and inside) the box, brands like General Assembly and Duer emerged as pandemic success stories.

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L’Oreal finds beauty in open innovation

The beauty giant partners with local ecomm startups to create an accelerated path to tapping emerging opportunities.

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Why Recipe Unlimited is expanding off-premise restos

Why the owner of Swiss Chalet and Harvey’s is ready to take its own approach to “ghost kitchens” national.

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Gamifying recycling

Brands across categories are looking to find ways to encourage Canadians to dispose of recyclable products properly.

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The New Establishment: From MD to AD

How Michael Romaniuk’s work ethic and unconventional background put him on Zulu’s (and Canada’s) creative radar.

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The New Establishment: Expanding PR’s portfolio

How Molson Coors’ Jessica Vieira Teixeira earned the brewer a major bump in spend.

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Creative Report Card 2020: Three pillars, one agency

How Rethink co-founders Chris Staples and Ian Grais wrote the book on running a CRC-topping agency.

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Rogers goes hands on with its future

The telco’s new flagship store attempts to break down adoption barriers and help consumers understand tech like 5G and IoT.