Innovation
Salesforce to invest $2 billion in Canada
The CRM company will spend five years upping its headcount and geographic footprint.
How car brands are driving into malls
Automotive retail is turning a corner as brands jump on the shop-in-a-mall trend.
On trend in 2018
As marketers brace for new industry-shaping forces this year, we review trend reports to see what they can look forward to.
How do Canadian consumers pay?
A study shows that credit cards dominate the landscape and social media payments may be set to boom.
AOY + Design Bronze: Lg2 is in its Elements
The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.
Ad-focused budgets threaten engagement: column
Cameron Wykes says spending won’t save brands that don’t adjust to the new realities of customer engagement.
Trend to shelf: Drawing millennials to the frozen aisle
Bellisio Foods new brand aims to reflect changing meal habits and a trend toward ethnic flavours.
SapientRazorfish stakes a claim in consultancy space
While PwC and other consultancies grab at agency dollars through tech, Publicis’ newly merged shop strikes back.
Should the CMO own disruption planning?
Without a plan, CEOs and CMOs are hampering their own companies’ future proofing.
Zulu Alpha Kilo gets its first U.S. client
The agency has been named AOR for connected home platform Wink as it aims to build momentum south of the border.
Prepping for AI
Where decision makers are directing their resources in anticipation of machine learning’s increased importance.
Why do ‘big ideas’ seem so elusive?
The Idea Suite’s Fiona Stevenson and Shelli Baltman on how marketers can move past the excuses this year.
Start! Stop! Change!
We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.
The Idea Suite bolsters leadership team
Former P&G marketer Alexandra Glover joins the research-driven agency as director of innovation.
Behind the hype of Pokemon Go
Now that the blockbuster mobile game has officially launched in Canada, do marketers really need to care about it?
