Hires

Brian Neumann

Brian Neumann joins Yerbae Sparkling Water as CMO

From the C-Suite newsletter: The former Kraft Heinz marketer will build the U.S. beverage brand using tactics like “acts, not ads.”

Corner Office

Corner Officer Shifts: Martin Fecko leaves Tangerine

Plus, PointsBet Canada and Thinkific name new marketing leaders as Lole gets a new ecommerce VP.

Dana Gers

Luxury fashion vet Dana Gers named CMO for Aritzia

The appointment comes as the retailer pushes further into the U.S. and seeks to capitalize on growth in ecommerce.

Laura Baker

Home Hardware names new head of marketing

Laura Baker will assume the role later this month, tasked with elevating its loyalty, CRM and promotional work.

marketing-executives

In Brief: Vibrant has a new VP and partner

Plus, Frank names a new general manager and California’s Envoy hires a former Huge VP as chief growth officer.

Edelman-GM

Edelman Montreal names new general manager

In addition to leading new business and marketing, Martine St-Victor will head up employee mentoring.

gene-photos-ftd

Gene creates two new leadership roles

GM Michelle Tafler and ECD Julia Morra will help the agency bring a creative-focused approach to the health market.

Daniella McCrorie

Zeno Group opens a healthcare practice in Canada

The communications agency has brought on Daniella McCrorie and Fiona Buchanan to lead the division.

corner-office

Corner Office Shifts: A suite of new GMs at Mars Wrigley, Afterpay and Cogeco

The companies appoint national and regional general managers for Canada and Quebec.

Corner Office

Corner Office Shifts: Luxury apparel maker Mackage gets a new chief exec

Plus, Giant Tiger, High Liner Foods and Sleep Country appoint new senior leaders.

Corner Office, Boardroom, Drew Beamer, Unsplash

Corner Office Shifts: BMO creates new lead communications role

Plus, L’Oreal Canada names next CEO and HBC promotes head of omnichannel.

KITS OOH

Kits Eyecare caps period of brand investment with new CMO and first CIO

But marketing spend will be likely cut back following its first six months as a public co.

Corner Office

Corner Office Shifts: Danone makes leadership changes

Plus, Fire & Flower picks a chief innovation officer, and CEOs step down from Transat and Meridian.

Corner Office

Corner Office Shifts: Alison Leung joins Shopify

Plus, PepsiCo Beverages appoints new president and Lyft’s managing director for Canada prepares to leave.

Corner Office

Corner Office Shifts: Anna Percy-Dove joins the ROM

Plus, Conagra names a new president of foodservice and international and Carlton Cards creates new joint VP Canada role.