Branding

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ICA picks new chair and rebrands to reflect its goals

Ira Baptiste will chair the organization now known as the Institute of Canadian Agencies, which has also added several new staff.

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Source for Sports undergoes major transformation

A new visual identity, retail look, digital store and tagline was created to get Canadians to take notice of the sporting goods retailer.

Handfuel

Handfuel innovates its way into a competitive new space

The healthy snacking brand has launched a new nut cluster product on the heels of a packaging refresh and retail expansion.

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Scotiabank is set on making a Scene+

The bank has big plans for its merged loyalty program in 2022, but first it needs to get its 10 million members on board with new features.

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Lob launches a rebrand built on emotion

The new look for the bocce-golf attraction calls out the feelings players experience while playing the game.

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Trends to Watch: Urban concepts, brand pairings and freelance collectives

Three trends that are heating up in the retail, brand and agency worlds.

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Ben’s Original rebrand launches in Canada

Mars distances the brand from its previous imagery with CSR efforts to help BIPOC complete culinary studies.

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2021 Brand of the Year: High-touch meets high-tech at Harry Rosen

How the iconic menswear retailer reset its brand for a new generation of customers.

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Earnscliffe rebrands to reflect multidisciplinary offering

The firm, best known for government and policy work, has been expanding its corporate expertise and creative services.

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BlackCAN rebrands its mission supporting tomorrow’s leaders

The organization wants to exemplify the guidance it gives rising Black candidates.

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Rethink Breast Cancer debuts new look with a month of events

The charity is bringing its digital-first approach together with the need for in-person, community focused touchpoints.

Ritual

Ritual cooks up a fresh post-pandemic positioning

The food ordering app is launching a rare mass campaign to speak up about the work it has done supporting local restaurants.

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Co-operators rebrands to show it’s more than insurance

The new look comes with a major push to show how its financial offerings can meet all consumers’ changing needs

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Gud finds a less-aggressive voice for its sports drink

The brand moves away from the category’s “hulking-out” imagery to try to appeal to a broader audience.

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BGC breaks down barriers in first post-rebrand campaign

The non-profit is familiarizing people with its new name by focusing on the opportunity its breadth of programs provide.