Branding

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Call for 2020 Brands of the Year

We’re on the lookout for companies that stood the test of the current crisis, thanks to long-term brand-building strategies with legs.

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What makes a purposeful brand?

New research by Zeno Group identifies what consumers want (and don’t want) in brands with purpose.

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Simplex’s rebranding aims to make tool rental easy

The equipment chain overhauls its brand and retail experience to compete with new entrants and prepare for expansion.

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Creative Report Card 2020: Articulating brand purpose

Top planner Tom Kenny and designer Mike Nugent share the blueprint behind Right to Play’s strategic transformation.

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Are brands ready for a gender-fluid future?

As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.

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Can a family name take on Cineplex?

How Quebec-based Guzzo Cinemas plans to expand in the west with its large scale entertainment complexes.

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2019 MOY: Clinton Braganza is Scotiabank’s miracle maker

This year’s top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.

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Tribute: Danone’s purpose-driven ethos

As the CPG co. celebrates a century in what has become a very competitive category, it is once again reinventing the formula.

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Meet the 2019 Brands of the Year

From StrategyDaily: Dig into features on what makes Loblaw, MEC, Ecobee, Ritual, OVO and Frank And Oak each a BOY.

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The New Establishment: Fostering inclusion at Telus

How this year’s Brand winner Danica Nelson is driving results and diversity at the telco.

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2019 Brand of the Year: Frank And Oak goes greener

The Montreal-based brand has planted seeds of sustainability as a way to grow in a competitive retail landscape.

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2019 Brand of the Year: MEC climbs to new heights

The retailer is modernizing by celebrating diversity, expanding its offerings and upping its experiential game.

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2019 Brand of the Year: Ritual scales and shifts gears

How the company is investing in its future by building products that go beyond the meal ordering app.

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2019 Brand of the Year: OVO started from the bottom…

Now October’s Very Own is creating hype at a level Canadian brands rarely see.

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2019 Brand of the Year: Ecobee brings purpose to smart thermostats

The start-up won customers over through its approach to social impact and data.