Branding

Roam-main

Subscription car service Roam rebrands to be less techy

Formerly known as Curbo, the brand wants to be more playful to attract customers.

CFMontreal

How CF Montreal took a new approach to its logo

The branding is an attempt to return to the club’s roots after its previous rebrand was rejected by fans.

Citizen_RGB_Logo

Citizen Relations makes leadership appointments alongside a rebrand

The agency believes living its values will help it achieve a projected 20% growth this year.

Hyundai_WAH1

Hyundai has a new word for excited Canadians

In its new platform, the automaker wants to move past the “baggage” of its past and look to the nameplates of its future.

McCain_FryDay

McCain shows how its fries can bring families together

A new approach for Superfries is trying to drive more frequency with relatability.

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Dairy Farmers of Manitoba broadcast good intentions

The launch campaign for a rebrand aims to put a more “human” face on the advocacy organization.

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How digging deeper into differentiation builds a stronger brand

Combining research and storytelling can create a powerful, memorable connection.

Moxies_Houston_5G_28

Moxies opts for an elevated new look

No longer a “bar and grill,” the dining chain’s brand refresh focuses on quality to make inroads with elder millennials.

SodaStream

SodaStream promises a refreshing new approach

The brand’s new positioning factors in elevated consumer expectations and environmental concerns.

KnowMore_Hero

Breast Cancer Canada shows that knowledge is beautiful

A rebranding campaign loudly claims the non-profit’s role as Canada’s only organization solely dedicated to breast cancer research.

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The Canadian Health Food Association gets a design pop

The trade group’s new look aims to create a “sense of wonder and curiosity.”

CG New Logo_Canaccord_Genuity

Canaccord Genuity unveils its brand refresh

The financial services firm is making a “significant” investment to get the word out about a new, more impactful identity.

ROMImmortal

Why brands are scrambling to get ‘re-platformed’

The industry is seeing a benefit in moving away from instant gratification strategies in favour of more meaningful and effective platforms.

Cannabis 2.0

Cannabis marketing: It’s all about the gatekeeper

In the second of a three-part series, strategy looks at approaches that can build brand awareness in the category.

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Quebec Dairy Farmers start a wine bar to promote cheese

Housed at Institut de tourisme et d’hotellerie du Quebec, Blanc Bec aims to keep local products on-trend.