Branding

Screen Shot 2021-06-04 at 11.22.57 AM

BC Dairy brings a new approach to the table

At-home cooking has prompted a shift at the association, which is zeroing in on meal time connections in a new campaign.

Petcurean Mobile - image

Petcurean gives its biggest brands their own sites

The premium company tailored sites for Now Fresh and Go! Solutions to the needs of info-hungry pet owners.

Screen Shot 2021-06-02 at 10.34.54 AM

SpongeTowels’ repositioning is all about getting over life’s messes

The new “Absorb Life” platform focuses on enjoying what life has to offer, as Kruger continues to increase investment in more purposeful marketing.

Organic Lineup

Mill Street put its organic process front-and-centre in rebranding

The new look also unifies the visuals of the brewer’s core brands to communicate their premium status.

Screen Shot 2021-04-13 at 10.24.16 AM

BGC Canada sheds genders in name of inclusivity

The former Boys and Girls Club rebranded to reflect its inclusive mission without losing 120 years of brand equity.

Screen Shot 2021-03-24 at 9.48.53 AM

Athletics Canada rebrands to inspire all of its athletes

A new look aims to bring a youthful and edgy feel that a big group of multidisciplinary competitors can feel proud about.

TELGH9744_LMTFF Social Cover Art_Flamingos_EN_YT_2560x1440

Telus makes a social promise about the future

A new platform aims to better reflect the company’s investments outside of telecommunications and purpose-driven work.

Will_Canada_Games_PR_Images3

Canada Games Council wants to spark greatness

A rebrand is meant to inspire more than just the athletes and includes the organization’s first-ever ecommerce play.

PMCF-image

The Princess Margaret Cancer Foundation simplifies the donor journey

A new digital presence aims to make the path to contribution more straightforward.

Kruger-hindi

Kruger brings its messy, human message to its multicultural strategy

The CPG adapts “Unapologetically Human” into three languages with new edits and original music.

Screen Shot 2020-11-25 at 11.27.22 AM

Tourism Prince George merges wildlife with nightlife

A rebranding focuses on showing people in B.C. the kinds of urban activities that can complement outdoor adventures.

TVA_GUIDE MARQUE

TVA’s rebrand is all about understanding Quebec

The broadcaster finds its role in a disrupted media landscape and helps its new streaming service stand out from the global crowd.

compliments1

Sobeys launches its largest-ever private label campaign for Compliments

The company is pulling out all the stops to support a key pillar of its new transformation plan.

Screen Shot 2020-09-14 at 11.25.11 AM

Canada Life embraces financial individuality in first mass campaign

The insurance and investment co is building awareness for its newly combined brand by promising not to take a one-size-fits-all approach.

Screen Shot 2020-09-09 at 11.11.28 AM

Nextdoor says hello to new brand identity

Ahead of its one year Canadian anniversary, the neighbourhood-focused social network uses a “wave” to exemplify its mission.