Subscription car service Roam rebrands to be less techy

Formerly known as Curbo, the brand wants to be more playful to attract customers.


How CF Montreal took a new approach to its logo

The branding is an attempt to return to the club’s roots after its previous rebrand was rejected by fans.


Citizen Relations makes leadership appointments alongside a rebrand

The agency believes living its values will help it achieve a projected 20% growth this year.


Hyundai has a new word for excited Canadians

In its new platform, the automaker wants to move past the “baggage” of its past and look to the nameplates of its future.


McCain shows how its fries can bring families together

A new approach for Superfries is trying to drive more frequency with relatability.


Dairy Farmers of Manitoba broadcast good intentions

The launch campaign for a rebrand aims to put a more “human” face on the advocacy organization.


How digging deeper into differentiation builds a stronger brand

Combining research and storytelling can create a powerful, memorable connection.


Moxies opts for an elevated new look

No longer a “bar and grill,” the dining chain’s brand refresh focuses on quality to make inroads with elder millennials.


SodaStream promises a refreshing new approach

The brand’s new positioning factors in elevated consumer expectations and environmental concerns.


Breast Cancer Canada shows that knowledge is beautiful

A rebranding campaign loudly claims the non-profit’s role as Canada’s only organization solely dedicated to breast cancer research.


The Canadian Health Food Association gets a design pop

The trade group’s new look aims to create a “sense of wonder and curiosity.”

CG New Logo_Canaccord_Genuity

Canaccord Genuity unveils its brand refresh

The financial services firm is making a “significant” investment to get the word out about a new, more impactful identity.


Why brands are scrambling to get ‘re-platformed’

The industry is seeing a benefit in moving away from instant gratification strategies in favour of more meaningful and effective platforms.

Cannabis 2.0

Cannabis marketing: It’s all about the gatekeeper

In the second of a three-part series, strategy looks at approaches that can build brand awareness in the category.

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Quebec Dairy Farmers start a wine bar to promote cheese

Housed at Institut de tourisme et d’hotellerie du Quebec, Blanc Bec aims to keep local products on-trend.