Branding

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Trends to Watch: Urban concepts, brand pairings and freelance collectives

Three trends that are heating up in the retail, brand and agency worlds.

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Ben’s Original rebrand launches in Canada

Mars distances the brand from its previous imagery with CSR efforts to help BIPOC complete culinary studies.

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2021 Brand of the Year: High-touch meets high-tech at Harry Rosen

How the iconic menswear retailer reset its brand for a new generation of customers.

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Earnscliffe rebrands to reflect multidisciplinary offering

The firm, best known for government and policy work, has been expanding its corporate expertise and creative services.

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BlackCAN rebrands its mission supporting tomorrow’s leaders

The organization wants to exemplify the guidance it gives rising Black candidates.

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Rethink Breast Cancer debuts new look with a month of events

The charity is bringing its digital-first approach together with the need for in-person, community focused touchpoints.

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Ritual cooks up a fresh post-pandemic positioning

The food ordering app is launching a rare mass campaign to speak up about the work it has done supporting local restaurants.

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Co-operators rebrands to show it’s more than insurance

The new look comes with a major push to show how its financial offerings can meet all consumers’ changing needs

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Gud finds a less-aggressive voice for its sports drink

The brand moves away from the category’s “hulking-out” imagery to try to appeal to a broader audience.

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BGC breaks down barriers in first post-rebrand campaign

The non-profit is familiarizing people with its new name by focusing on the opportunity its breadth of programs provide.

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The Colony Project becomes Middle Child in rebrand

The name sheds the negative connotations of its previous moniker, while also setting positive expectations for the future.

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CIBC refreshes its look to reflect a new purpose

The branding is meant to better align with the mission and transformation the bank has undertaken in recent years.

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Oasis finds solace in everyday moments

A. Lassonde’s flagship brand evolves its platform and packaging as the juice maker trims its portfolio of sub-brands.

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Virgin Mobile gets a new identity to reflect wider offerings

Virgin Plus is emphasizing the extra benefits and savings that come with a subscription, backed by one of its biggest-ever campaigns.

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Oh Henry! debuts a new, felt-covered face of its brand

Created to add humour to solving hunger, a puppet named Hank will play a major role in the brand’s future activities.