Branding

olieman-eth-K_3UV1ZFcJ0-unsplash

Profit gains amid inflation: unsavoury price gouging or brilliant brand management?

While investors are happy with Loblaw, Empire and Metro’s recent earnings, customers and suppliers are paying the price. Literally.

Courage_NikiDhavalJoel

Courage is the latest agency to launch backed by NFA

Founded by former senior staff from Rethink, the agency is built around direct communication with clients and the bravery to do “amazing things.”

Screen Shot 2022-05-09 at 10.40.33 AM

TSC gets with the times

Today’s Shopping Choice adopted seven social and eco values that will dictate everything that appears on its channels.

adidas-mms-shoes

Brand collabs: How much is too much?

From the C-Suite newsletter: Is the tactic still “cool” now that mainstream brands are flocking to the trend?

JEMSproduct

This is not your father’s condom brand

From the C-Suite newsletter: How two women entrepreneurs are tackling hypermasculinity with upstart Jems.

WADA-IMAGE-MAIN

The organization that keeps athletes honest gets a facelift

The World Anti-Doping Agency is modernizing its brand identity to become more approachable and “athlete-focused.”

10. IMBZZL_Series

Arterra premiumizes its Inniskillin and IMBZZL wines

Two brands with very different legacies get overhauls that emphasize the quality available at an affordable price.

Blue-Wave-Mill-Street-Beer

Mill Street wants fans to rally around its Blue Jays beer

The Labatt-owned brewer’s Blue Wave aims to capitalize on the overlap between craft beer and baseball fans.

furlanifeat

Furlani bakes familial appeal into its new design

The packaging is calling out garlic bread’s status as a near universally-loved food.

Screen Shot 2022-04-08 at 11.18.18 AM

Mid-Day Squares is taking the snacking world by storm

Brand makers wanting to become masters at millennial storytelling should look no further than this startup, which turned its IG account into a full-blown reality show.

crystalweed-cannabis-GHXPLPgj1To-unsplash

Cannabis brands swap secrets and strategies

From the C-Suite newsletter: How the leading beverage brands have handled competition and challenges in the category.

stingray-radio

Today Radio builds itself around companionship and conversation

The branding for Stringray’s new music variety station is about crowd-pleasing topics that match its playlists.

goremutual

Gore Mutual puts ‘doing good’ first in brand refresh

One of Canada’s oldest insurers is modernizing with a purpose-driven mission as it prepares to expand nationally.

OW Carson Ting logo

Ocean Wise refreshes its brand for conscious buyers

The non-profit that raises awareness about ocean conservation is helping shoppers make informed seafood purchases.

CIBC-main-campaign

CIBC turns its new logo into a portal for financial confidence

The bank builds on a concept introduced in last year’s rebrand, helping people at different points in their financial journey chase their ambitions.