Branding
Creative Report Card 2020: Articulating brand purpose
Top planner Tom Kenny and designer Mike Nugent share the blueprint behind Right to Play’s strategic transformation.
Are brands ready for a gender-fluid future?
As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.
Can a family name take on Cineplex?
How Quebec-based Guzzo Cinemas plans to expand in the west with its large scale entertainment complexes.
2019 MOY: Clinton Braganza is Scotiabank’s miracle maker
This year’s top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.
Tribute: Danone’s purpose-driven ethos
As the CPG co. celebrates a century in what has become a very competitive category, it is once again reinventing the formula.
Meet the 2019 Brands of the Year
From StrategyDaily: Dig into features on what makes Loblaw, MEC, Ecobee, Ritual, OVO and Frank And Oak each a BOY.
The New Establishment: Fostering inclusion at Telus
How this year’s Brand winner Danica Nelson is driving results and diversity at the telco.
2019 Brand of the Year: Frank And Oak goes greener
The Montreal-based brand has planted seeds of sustainability as a way to grow in a competitive retail landscape.
2019 Brand of the Year: MEC climbs to new heights
The retailer is modernizing by celebrating diversity, expanding its offerings and upping its experiential game.
2019 Brand of the Year: Ritual scales and shifts gears
How the company is investing in its future by building products that go beyond the meal ordering app.
2019 Brand of the Year: OVO started from the bottom…
Now October’s Very Own is creating hype at a level Canadian brands rarely see.
2019 Brand of the Year: Ecobee brings purpose to smart thermostats
The start-up won customers over through its approach to social impact and data.
2019 Brand of the Year: Loblaw zeroes in on shoppers
How Canada’s largest retailer is building its entire business and portfolio of brands around the customer.
Advertising Week 2019: MasterCard’s take on ‘Marketing 5.0′
How the brand’s CMO has been building a multi-sensory strategy for the future.
Toronto Public Library looks beyond books in rebrand
A new look gives the city’s library system flexibility to promote the wide range of services it offers.
