Branding
2019 Brand of the Year: MEC climbs to new heights
The retailer is modernizing by celebrating diversity, expanding its offerings and upping its experiential game.
2019 Brand of the Year: Ritual scales and shifts gears
How the company is investing in its future by building products that go beyond the meal ordering app.
2019 Brand of the Year: OVO started from the bottom…
Now October’s Very Own is creating hype at a level Canadian brands rarely see.
2019 Brand of the Year: Ecobee brings purpose to smart thermostats
The start-up won customers over through its approach to social impact and data.
2019 Brand of the Year: Loblaw zeroes in on shoppers
How Canada’s largest retailer is building its entire business and portfolio of brands around the customer.
Advertising Week 2019: MasterCard’s take on ‘Marketing 5.0′
How the brand’s CMO has been building a multi-sensory strategy for the future.
Toronto Public Library looks beyond books in rebrand
A new look gives the city’s library system flexibility to promote the wide range of services it offers.
Mother Raw plants seeds for growth on heels of rebrand
The company is taking on established salad dressing and ketchup brands that have long dominated Canadian grocery aisles.
SheaMoisture encourages women of colour to ‘Be Your Beautiful’
The Unilever hair and skincare brand spoke to an underserved market with events in the lead-up to the Toronto Carribean Carnival.
View from the C-Suite: K-Swiss outfits the next gen of CEOs
In an unconventional move, the sneaker brand spent the last two years labelling itself as the shoe for entrepreneurs. And it’s paying off.
A look at Tim Hortons’ yearlong turnaround
Could the opening of a new innovation cafe be the next big step in the coffee chain’s revitalization efforts?
Color promotes a freer cannabis experience
WeedMD designs its first recreational brand to let consumers explore outside of “use cases” popular with the competition.
The challenges of building a zero-waste store
Unboxed Market faces the difficult task of convincing companies (and consumers) to go package-free.
Brands court the modern man
How companies that once contributed to images of toxic masculinity are trying to be part of the solution.
Weed Wars: Cannabis brands get creative
Up Cannabis, Doja and Figr spark up buzzy marketing as they fight it out in a highly competitive category.
