Branding
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Indigo gives its loyalty program a refresh
September 15, 2023 -
Sobeys’ brand platform to be integrated across sponsorships, loyalty, instore
September 11, 2023 -
Sobeys’ new brand platform embraces the unpredictability of family life
September 8, 2023 -
Subway spreads its refresh to loyalty
September 8, 2023 -
How to make your slogan a beautiful thing
September 5, 2023 -
View from the C-Suite: Unilever on making women’s health shame-free
September 5, 2023 -
Why King’s Plate is casting itself as ‘the perfect content’
September 1, 2023 -
Subway Canada makes swag the newest ingredient in its marketing mix
August 22, 2023 -
Recommerce in the luxury fashion industry is trending
August 22, 2023 -
Orthotics Direct gets playful with its disruption
August 18, 2023 -
What Kit and Ace’s new owners have planned for the brand
August 8, 2023 -
Why The Body Shop is leading with legacy in new flagship store
July 25, 2023 -
Celebrity collaborations are helping brands drive purpose
July 25, 2023 -
How Cheetos gets the right cheesy tone
July 18, 2023 -
Simply Spiked Lemonade builds RTD momentum, honestly
July 11, 2023 -
A new B.C. ferry service says ‘hullo’
July 6, 2023 -
Canada Lands defines a new development by its green space
July 5, 2023 -
Why Knorr is using star power to encourage home cooking
June 27, 2023 -
Infiniti looks to the horizon with brand refresh
June 22, 2023 -
Simplii creates a new look for the ‘now’
June 19, 2023 -
Boston Pizza puts its mark on Father’s Day
June 9, 2023 -
Jackson-Triggs refreshes its Proprietors’ Selection bottles
June 7, 2023 -
Public Mobile launches a ‘different’ brand alongside its 5G service
May 31, 2023 -
Why Pirate Sound is flying a new flag
May 29, 2023 -
Toronto Holocaust Museum reveals ‘undeniable’ branding
May 25, 2023 -
Haskayne School of Business changes its brand identity
May 15, 2023 -
SDI rebrands its experiential offering as Midnight Circus
May 5, 2023 -
Canadian Tire to rebrand gas stations to Petro-Canada
May 4, 2023 -
Edo Japan unveils a more colourful new platform
April 24, 2023 -
Why GreenShield brought its brands together
April 20, 2023 -
Art Gallery of Ontario picks Zulu Alpha Kilo to reinvent its brand
April 19, 2023 -
Engineers Canada aims to redefine a profession
April 18, 2023 -
RGD puts its mark on a new awards program
April 13, 2023 -
Ace Bakery’s new platform celebrates a love of bread
April 6, 2023 -
Grand & Toy refreshes for the evolving workplace
April 4, 2023 -
Molson takes a modernized approach to defining what is ‘Canadian’
March 31, 2023