Branding

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2019 Brand of the Year: MEC climbs to new heights

The retailer is modernizing by celebrating diversity, expanding its offerings and upping its experiential game.

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2019 Brand of the Year: Ritual scales and shifts gears

How the company is investing in its future by building products that go beyond the meal ordering app.

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2019 Brand of the Year: OVO started from the bottom…

Now October’s Very Own is creating hype at a level Canadian brands rarely see.

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2019 Brand of the Year: Ecobee brings purpose to smart thermostats

The start-up won customers over through its approach to social impact and data.

No Name TV

2019 Brand of the Year: Loblaw zeroes in on shoppers

How Canada’s largest retailer is building its entire business and portfolio of brands around the customer.

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Advertising Week 2019: MasterCard’s take on ‘Marketing 5.0′

How the brand’s CMO has been building a multi-sensory strategy for the future.

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Toronto Public Library looks beyond books in rebrand

A new look gives the city’s library system flexibility to promote the wide range of services it offers.

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Mother Raw plants seeds for growth on heels of rebrand

The company is taking on established salad dressing and ketchup brands that have long dominated Canadian grocery aisles.

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SheaMoisture encourages women of colour to ‘Be Your Beautiful’

The Unilever hair and skincare brand spoke to an underserved market with events in the lead-up to the Toronto Carribean Carnival.

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View from the C-Suite: K-Swiss outfits the next gen of CEOs

In an unconventional move, the sneaker brand spent the last two years labelling itself as the shoe for entrepreneurs. And it’s paying off.

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A look at Tim Hortons’ yearlong turnaround

Could the opening of a new innovation cafe be the next big step in the coffee chain’s revitalization efforts?

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Color promotes a freer cannabis experience

WeedMD designs its first recreational brand to let consumers explore outside of “use cases” popular with the competition.

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The challenges of building a zero-waste store

Unboxed Market faces the difficult task of convincing companies (and consumers) to go package-free.

Gillette

Brands court the modern man

How companies that once contributed to images of toxic masculinity are trying to be part of the solution.

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Weed Wars: Cannabis brands get creative

Up Cannabis, Doja and Figr spark up buzzy marketing as they fight it out in a highly competitive category.