Branding

Food delivery

Teachers Life creates a life insurance brand for millennials

Nowly aims to simplify and incentivize getting coverage for an under-insured demographic.

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Valens has a two-pronged plan for new cannabis brands

Versus aims to help the company win in the value space, giving it a strong base from which to build premium offering Contraband.

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55 years of McDonald’s Canada leading the way

The local arm of the global QSR became a top performer by addressing consumer tastes, prompting other markets to follow suit.

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Tweed rejigs branding to ease shopper confusion

The Canopy cannabis brand has changed its packaging design to make formats and strains easier to identify.

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ICA picks new chair and rebrands to reflect its goals

Ira Baptiste will chair the organization now known as the Institute of Canadian Agencies, which has also added several new staff.

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Source for Sports undergoes major transformation

A new visual identity, retail look, digital store and tagline was created to get Canadians to take notice of the sporting goods retailer.

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Handfuel innovates its way into a competitive new space

The healthy snacking brand has launched a new nut cluster product on the heels of a packaging refresh and retail expansion.

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Scotiabank is set on making a Scene+

The bank has big plans for its merged loyalty program in 2022, but first it needs to get its 10 million members on board with new features.

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Lob launches a rebrand built on emotion

The new look for the bocce-golf attraction calls out the feelings players experience while playing the game.

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Trends to Watch: Urban concepts, brand pairings and freelance collectives

Three trends that are heating up in the retail, brand and agency worlds.

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Ben’s Original rebrand launches in Canada

Mars distances the brand from its previous imagery with CSR efforts to help BIPOC complete culinary studies.

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2021 Brand of the Year: High-touch meets high-tech at Harry Rosen

How the iconic menswear retailer reset its brand for a new generation of customers.

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Earnscliffe rebrands to reflect multidisciplinary offering

The firm, best known for government and policy work, has been expanding its corporate expertise and creative services.

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BlackCAN rebrands its mission supporting tomorrow’s leaders

The organization wants to exemplify the guidance it gives rising Black candidates.

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Rethink Breast Cancer debuts new look with a month of events

The charity is bringing its digital-first approach together with the need for in-person, community focused touchpoints.