Agencies

Jennifer Siripong, Priyanka Goswami, Ivana Music

NFA boosts its CRM offering

The agency hires Priyanka Goswami to lead one-to-one, which new chief digital officer Jennifer Siripong says will “supercharge” its services.

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Church + State begins new year with new hires

The Toronto agency has added to its creative and account teams in response to growing work with existing and new clients.

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BrandBourg joins the Humanise Collective

The agency will bring its deep branding expertise into the fold while expanding its own capabilities.

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Consumers don’t think brands understand their problems

Leo Burnett’s first HumanKind report finds ways brands can help with Canadians’ anxieties, from finances and the environment to “wasting their life” at work.

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ICA picks new chair and rebrands to reflect its goals

Ira Baptiste will chair the organization now known as the Institute of Canadian Agencies, which has also added several new staff.

EMCDs

Ethnicity Matters adds international talent

A new CD is among the new additions the multicultural agency has made in response to growing mandates from clients.

Christine McNab

Zulu Alpha Kilo hires new exec to build global profile

The agency will also draw on Christine McNab’s experience to develop new business and shape digital and production offerings.

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McCann Canada named AOR for Xplornet

The rural-focused ISP is planning aggressive expansion and has tapped the agency to help elevate its brand.

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Rethink opens 2022 with creative growth

The 16 hires and promotions come after the agency grew its business with Nestle and added work from Lactalis Canada.

Lewis

Matt Lewis adds president of Momentum U.K. to his duties

In a new dual role, Lewis has been tasked with elevating capabilities in London while remaining president of the Canadian office.

Matt Collette

Edelman Canada looks globally for new head of digital

Matt Collette joins from the agency’s Asia Pacific division to further develop its offerings.

Angus

Angus Tucker departs from Theo

The agency’s founding CCO has decided to “take a break,” with a successor to be named in the near future.

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Stagwell unveils AR tech to open up the metaverse

ARound aims to help brands turn augmented reality from an individual to a communal experience.

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FCB Canada wins Hersheys’ AOR assignment

In addition to a new platform and integrated campaigns, the agency will lend its data expertise to the CPG’s in-house team.

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The 2022 Marketing Awards kicks off centennial edition

The competition launches its jubilee year with familiar chair faces, a campaign from Zulu and a dedicated Public Service jury.