Agencies

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Lg2 creates a coalition of Quebec businesses

The agency brings together more than a dozen of its clients in one campaign to build a movement behind buying local.

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Cannes Lions cancelled for 2020

Organizers decided to hold off after cost-conscious hold cos debated skipping the festival, which was already postponed to October.

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Why Major Tom is selling its services in an online store

The digital agency is adapting to the need for shorter term revenue and the long-term business impact of COVID-19.

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How production houses are keeping busy

Live shoots aren’t an option, so production shops are getting creative while planning for a lockdown-less future.

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Zulu Alpha Kilo shares COVID-19 campaign with entire industry

Assets for a new campaign to “get people to take this seriously” are being made freely available to any brand or agency.

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New owners take over Trigger’s marketing division

Geoff Hardwicke and Todd Blevins take over the Calgary agency’s brand work, splitting off from the growing financial division.

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The lessons SARS offers on how to rebound from a crisis

Peter Shier uses experience helping the tourism industry bounce back to show the approach that will help businesses looking for recovery.

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Five industry veterans launch Broken Heart Love Affair

Jay Chaney, Carlos Moreno, Denise Rossetto, Todd Mackie and Beverley Hammond are partners in a new agency focused on creativity and speed.

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HelpHub: A guide on how to deal

Strategy’s regularly updated resource centre for individuals includes health and financial support, industry news and job listings.

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What do we have on this spaceship that’s good?

Tony Chapman offers guidance to leaders struggling to get through current uncertainty, from someone who has been there before.

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Wax staff ‘blindsided’ by agency closure

After a lack of communication and an office lockout, more than a dozen staff are out of work in a challenging job environment.

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What brands can learn from history (and what’s different)

Economist Peter Field says now is not the time to cut ad spend, while an agency CEO says things are steadier than many expect.

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Inside the Competition Bureau’s focus on digital ads

Influencer marketing seems to be an area due for enforcement action, as are claims related to COVID-19.

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Why ad agencies need to help fix public behaviour

John and Carrie Bradley implore advertisers to use their powers of persuasion now to prevent more draconian restrictions down the line.

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How agencies are keeping morale up

As WFH changes the way they work, CloudRaker, Jam3 and Sophomore have devised ideas to keep talent connected.