Agencies
Up to the Minute: Grassriots hires new ECD
Plus, Cohn & Wolfe wins Intel AOR assignment and Faulhaber launches a booze-free cocktail brand.
ADCC releases webathon agenda
The 24-hour fundraiser will feature more than 30 sessions ranging from inspiring to downright weird.
Are ecommerce and wholesale enough to save DavidsTea?
The company is using its restructuring to accelerate a move from bricks and mortar, with hopes it will also address its pre-pandemic struggles.
Vancity wants to help small business stay open
The first campaign from new AOR Taxi focuses on how the credit union is making the road to recovery less rocky.
Broken Heart Love Affair adds more assignments
Over the last three months, the agency has picked up work for Hershey, WW and Arterra, among others.
Up to the Minute: Apex wins Ubisoft account
Plus, Ketchum launches a new cannabis offering and Leger names new lead for Western Canada.
The ADCC will livestream an effort to save itself
The organization’s 24-hour fundraiser is being promoted with a campaign focused on what it has given creatives over the last 72 years.
We need diverse legends
Forsman & Bodenfors’ Glen D’Souza explains the message he gets about Canadian marketing when he looks at a mostly white Marketing Hall of Legends.
Why Canada needs its own approach to systemic racism in the industry
Advertisers and marketers tend to see themselves as progressive people in a progressive country. That has made them passive to the experiences of BIPOC talent.
The Hive named creative AOR for Astro
The Lactalis yogourt brand expects to increase its marketing spend to gain share and support product innovation.
Rethink strengthens its Toronto strategy team
The agency adds two and promotes one to work on IKEA, Kraft and Molson, as well as accommodate recent business wins.
DDB Canada restructures leadership, rebrands Vancouver office
Kevin Brady takes over as CEO and Frank Palmer comes out of retirement, following the departure of Brent Choi.
The first 2020 Agency of the Year deadline is near
The “intent to enter” phase of the competition, which includes some criteria tweaks this year, ends on Friday.
Black & Abroad and FCB/Six win Advertising Best of Show
“Go Back to Africa” goes back to the podium, while Rethink, John St., Cossette, FCB, Lg2 and Sid Lee celebrate several Gold wins on the final day of Marketing Awards Week.
2020 Marketing Awards: Advertising Part II shortlist
The final day of the show has 26 agencies receiving nods across the remaining nine categories.
