Agencies
Up to the Minute: Skip gets into loyalty
Plus, Camden goes back to school and NKPR hires its first ECD.
A new agency wants to help brands have a credible place in culture
Berners Bowie Lee’s model is based on looking outside of the advertising bubble to help brands get ahead of trends and shifts.
Ogilvy adds to its creative and design departments
The agency brings on dedicated design leadership in Montreal, while adding to its bench strength in Toronto.
Up to the Minute: BIMM picks up more work with Audi
Plus, Inabuggy launches delivery offer focused on convenience and CASACOM names director of creative services.
Why race must be examined every step of the way
In part two of a series, our panel discusses why BIPOC should be considered in casting, planning and everything in between.
No Fixed Address named AOR for CMHC
The fully integrated assignment for the crown corp will be led by the agency’s recently established Montreal office.
Clover Leaf picks Giants & Gentlemen as AOR
The agency will lead a new campaign for the seafood brand, with aims on energizing the category for today’s consumers.
Up to the Minute: Who made the first Idea shortlist?
Plus, Rodeo acquires BLVD to unify production offerings, Marwick expands to U.K. and Effies Canada reveals 2020 finalists.
FCB Canada adds a new creative team
Mary MacLeod and Patrick Gravel join to support new assignments from Sobeys and McCain Foods.
Why The Garden launched an internship program during the pandemic
The Toronto agency saw a chance to help students and tap an overflowing talent pool.
Up to the Minute: Ogilvy hires VP for its consulting team
Plus, Zulu adds to its creative team and Leger launches new CX offering.
Broken Heart Love Affair launches a new agency
Lifelong Crush aims to elevate engagement along the customer journey, complementing its parent agency’s high-level brand work.
Creative fares better than media in Q2 for WPP
A 15.1% drop puts the holding co. somewhere in the middle when it comes to performance among the major networks.
Design lead prepares to leave John St.
Executive design director Mo Bofill is planning to start a new venture in the fall.
Birks picks Junction59 to lead creative
The Toronto agency is creating an international campaign to help the legacy jewellery brand draw younger buyers.
