Branding

Ritual

Ritual cooks up a fresh post-pandemic positioning

The food ordering app is launching a rare mass campaign to speak up about the work it has done supporting local restaurants.

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Co-operators rebrands to show it’s more than insurance

The new look comes with a major push to show how its financial offerings can meet all consumers’ changing needs

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Gud finds a less-aggressive voice for its sports drink

The brand moves away from the category’s “hulking-out” imagery to try to appeal to a broader audience.

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BGC breaks down barriers in first post-rebrand campaign

The non-profit is familiarizing people with its new name by focusing on the opportunity its breadth of programs provide.

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The Colony Project becomes Middle Child in rebrand

The name sheds the negative connotations of its previous moniker, while also setting positive expectations for the future.

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CIBC refreshes its look to reflect a new purpose

The branding is meant to better align with the mission and transformation the bank has undertaken in recent years.

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Oasis finds solace in everyday moments

A. Lassonde’s flagship brand evolves its platform and packaging as the juice maker trims its portfolio of sub-brands.

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Virgin Mobile gets a new identity to reflect wider offerings

Virgin Plus is emphasizing the extra benefits and savings that come with a subscription, backed by one of its biggest-ever campaigns.

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Oh Henry! debuts a new, felt-covered face of its brand

Created to add humour to solving hunger, a puppet named Hank will play a major role in the brand’s future activities.

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BC Dairy brings a new approach to the table

At-home cooking has prompted a shift at the association, which is zeroing in on meal time connections in a new campaign.

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Petcurean gives its biggest brands their own sites

The premium company tailored sites for Now Fresh and Go! Solutions to the needs of info-hungry pet owners.

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SpongeTowels’ repositioning is all about getting over life’s messes

The new “Absorb Life” platform focuses on enjoying what life has to offer, as Kruger continues to increase investment in more purposeful marketing.

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Mill Street put its organic process front-and-centre in rebranding

The new look also unifies the visuals of the brewer’s core brands to communicate their premium status.

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BGC Canada sheds genders in name of inclusivity

The former Boys and Girls Club rebranded to reflect its inclusive mission without losing 120 years of brand equity.

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Athletics Canada rebrands to inspire all of its athletes

A new look aims to bring a youthful and edgy feel that a big group of multidisciplinary competitors can feel proud about.