Nature’s Way finds the truth about Omega-3s
The supplement brand’s custom displays and lie detector tests enforces a “transparent” brand positioning in 250 specialty stores.
Oreo pops up in Toronto with more ‘stuf’ than ever
While promoting an LTO, the shop also helped Canadians tap into other things they like about the various forms the cookie takes.
Fuse adds to experiential, creative leadership
A hire and a promotion reflect how the agency’s experiential and creative output will develop in 2020.
Hellmann’s makes new packaging commitments
The mayonnaise brand will use 100% recycled plastic for its bottles and jars, part of Unilever’s global sustainability efforts.
TurboTax gives customers more support in first Canadian integrated campaign
The company is advancing its mission to be known for a more full-service tax offering.
Corner Office Shifts: SkipTheDishes adds marketing leadership
Plus, David Allard departs as chief marketer at Samsung Canada.
View from the C-Suite: Fizz enters post-stabilization
From the C-Suite newsletter: How the Quebec digital-only telecom brand overcame unexpected challenges at launch.
Canada’s most influential brands: Tim Hortons out, Samsung back in
Google once again tops Ipsos’ annual survey, as two of the country’s most notable brands compete to remain in the top ten.
What lessons can be learned from this year’s Super Bowl?
With simsub back in effect, Peter Ignazi, global CCO at Cossette, notes how Canadian advertisers should evolve their strategies.
48North is bringing cannabis products to Thoughtfull
Indigo’s new ecommerce platform is now selling a selection of accessories curated by the cannabis company.
King Ursa adds a second creative director
Greg Bolton steps into the role to add depth to the agency’s creative team following local and global client wins.
