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How beating bots to sneaker drops led to Adidas’ bigger D2C play

President Alim Dhanji thinks the Confirmed app can build fandom with content marketing.

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Harry Rosen tries on a new look for the discount shopper

From the C-Suite newsletter: FinalCut is a platform for an under-served customer: men seeking bargains on luxury fashion.

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Athleta has high hopes for Canada

A primed market, vibrant malls and connecting to women’s hockey are paving the way for the Gap brand’s expansion.

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Brands to Watch: Kits brings convenience to eyecare

The newcomer to the eyeware scene is taking cues from the lifestyle and fashion world to market its products.

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Very Good Butchers pushes a meaty message to instill taste trust

The plant-based brand zeroes in on a universal insight it hopes transcends brand agnosticism in the category.

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IGA once again links camaraderie with giving

The grocer’s annual feel-good holiday spot focuses in on two demos impacted by the pandemic: youth and seniors.

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Cossette names a second ECD in Quebec

Anne-Claude Chenier will co-lead the creative team with Louis-Philippe Tremblay to bolster local leadership amid growth.

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Dollar Shave Club made a billboard out of hair

The unusual activation is helping the brand stand out as its new omnichannel strategy brings it to Walmart shelves.

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Brands to Watch: As Cheekbone Beauty grows, so does its mission

The brand is working to drive Indigenous representation in the beauty space.

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Meet the 2022 SIA Awards judges

The jury will evaluate Canada’s best brand activations, experiential, retail innovation and shopper marketing in the new year.

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Momentum Toronto adds new creative director

Andrew Bernardi joins the agency after it hired new VP Katie Musgrave over the summer.

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How not-for-profits can boost engagement

A report from Insights firm IMI explores how messaging can bridge the gap between intention and donation.

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In Brief: Weston sells off last of bakery business

Plus, Quebecor plans to get into national wireless game sooner rather than later, and Cannes commits to hybrid festival.