Content Driver

Five ways to diversify your creative to stand out in the new digital normal

Learnings from a Facebook study quantify the ROI of brands’ test-and-learn approach

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Agency of the Year 2021 shortlists: Media and Digital

The rollout of this year’s finalists begins with those that have been thoughtful about their use of platforms, data and tech.

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Aldo puts a self-confident foot forward

The second edition of the shoe retailer’s digital-first campaign wants consumers to be better versions of themselves.

SportChek

Sport Chek taps into the joy of sports with post-pandemic doubleheader

A pair of efforts highlight the optimism many Canadians are feeling with the prospect of a return to the normalcy of team sports.

ecommerce

Ecommerce is stabilizing but still showing an upward trend

The latest study from BrandSpark also dives into which categories customers are willing to pay a premium to shop.

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Food price spikes will spur more couponing

The latest Field Agent insights show what consumers are expecting to happen on the shelf as costs increase.

Michelob

Michelob Ultra aims to build hype (and an outdoor gym)

The light beer brand is supporting its second virtual Ultra Night Run by incentivizing training wherever someone is.

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Epica Awards tout impartiality to set itself apart from other shows

As entries open, organizers say if there’s no bias in judging, there’s no excuses for losing.

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Brad Pitt helps De’longhi fit premium coffee into daily life

A new global campaign is particularly focused on answering demand for automatic espresso machines in North America.

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Why The Very Good Butchers cut gluten from its new line

The plant-based meat company is answering demand on the higher end of the market.

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Conagra is bringing a new fall popcorn flavour to Canada

The CPG’s better-for-you Boomchickapop LTO is using positivity to spread the message.

instacart

Who is using Instacart and how?

Insights firm Caddle finds that it is not just grocery stores that are benefiting from the delivery service.

Bond Bakery Brands Limited-Bond Bakery Brands Backs Holy Napoli

Holy Napoli is heating up the premium frozen aisle

With its investment, Bond Bakery could be kicking off more high-end products coming to the space.

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WakeWater is getting a design perk up as it comes to Loblaw nationally

Flavour stripes and a larger logo are helping the caffeinated beverage pop at point-of-sale.