How beating bots to sneaker drops led to Adidas’ bigger D2C play
President Alim Dhanji thinks the Confirmed app can build fandom with content marketing.
Harry Rosen tries on a new look for the discount shopper
From the C-Suite newsletter: FinalCut is a platform for an under-served customer: men seeking bargains on luxury fashion.
Athleta has high hopes for Canada
A primed market, vibrant malls and connecting to women’s hockey are paving the way for the Gap brand’s expansion.
Brands to Watch: Kits brings convenience to eyecare
The newcomer to the eyeware scene is taking cues from the lifestyle and fashion world to market its products.
Very Good Butchers pushes a meaty message to instill taste trust
The plant-based brand zeroes in on a universal insight it hopes transcends brand agnosticism in the category.
IGA once again links camaraderie with giving
The grocer’s annual feel-good holiday spot focuses in on two demos impacted by the pandemic: youth and seniors.
Cossette names a second ECD in Quebec
Anne-Claude Chenier will co-lead the creative team with Louis-Philippe Tremblay to bolster local leadership amid growth.
Hellmann’s goes digital in its food waste fight
The brand has developed an app that will reward Canadians for using up the ingredients they have on hand.
Dollar Shave Club made a billboard out of hair
The unusual activation is helping the brand stand out as its new omnichannel strategy brings it to Walmart shelves.
Brands to Watch: As Cheekbone Beauty grows, so does its mission
The brand is working to drive Indigenous representation in the beauty space.
Meet the 2022 SIA Awards judges
The jury will evaluate Canada’s best brand activations, experiential, retail innovation and shopper marketing in the new year.
Momentum Toronto adds new creative director
Andrew Bernardi joins the agency after it hired new VP Katie Musgrave over the summer.
How not-for-profits can boost engagement
A report from Insights firm IMI explores how messaging can bridge the gap between intention and donation.
In Brief: Weston sells off last of bakery business
Plus, Quebecor plans to get into national wireless game sooner rather than later, and Cannes commits to hybrid festival.
