Automotive Roundtable

Virtual Roundtable: Auto brands in the driver’s seat

Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.

Screen Shot 2020-04-27 at 2.34.10 PM

Showing leadership in a crisis

What leaders can learn from Galen Weston’s human approach to crisis management.

Reitmans_Store

Reitmans files for creditor protection

The already struggling retailer says a planned restructuring will include “optimizing” its bricks-and-mortar footprint.

no-fixed-address

No Fixed Address moves into the Quebec market

The agency absorbs Montreal’s Supernormal to extend its model nationally.

Geraldine_Huse_ftd

P&G names new Canadian president

One of Geraldine Huse’s first tasks is guiding the CPG giant’s Canadian operations through its COVID-19 response.

krugerpileup

Kruger gets more generous with its CSR

The company taps NHLers to extend “Rolling It Forward” as its short-term marketing investments shift to more community support.

credit-card

Loyalty programs struggling to stay relevant

A survey by Bond also shows what helps retention during a pandemic and which stores consumers are comfortable returning to.

Bigioni

Canopy Growth parts ways with two top executives

Marketing leader David Bigioni is among over 800 staff who left the cannabis producer this year as it looks to cut costs.

kelli-mcclintock-GopRYASfsOc-unsplash

How to engage consumers with at-home experiential

Proof Experience’s Christine Ross explains how direct connection through branded experiences is still possible without events.

SkipTheDishes_Hamm

SkipTheDishes gives a virtual tour of generosity

Jon Hamm films an ad at home to keep up momentum for the delivery app’s efforts to support its restaurant partners.

coorsshot3

Coors Light challenges Raptors fans to recreate ‘The Shot’

The beer brand tries to keep connecting to consumers through culture-defining moments, even without the NBA playoffs.

plantpantry

Greenhouse finds new opportunities for itself and suppliers

In addition to helping food companies hit by closures, theThe juicer has seen a sales lift from its products moving to the impulse lane of grocery stores.

szaky

Shopper Marketing Forum goes virtual

A free series of twice-weekly virtual events charting how to adapt to a new consumer reality begins on Thursday.

Simporter-image

New app predicts COVID-19 product shortages

Simporter’s Epidemic Demand Surge Protector is based on sentiment, demand and community transmission data.