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How the LCBO is guiding shoppers to the right pairing

Tapping into local support is one way Ontario’s alcohol retailer is trying to make shopping as stress-free as possible.

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Sun Life offers control over everything that’s uncontrollable

A new campaign turns “wanting” into “doing” as the brand secures a place at the intersection of financial, physical and mental health.

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Jake’s House starts a band for autism awareness

ASD covered some classics to build momentum for the non-profit’s mission and programs.

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Adidas finds inspiration in the legacy of Terry Fox

The apparel brand is in the second phase of a major effort to support the runner’s Foundation and its own brand mission.

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Why a former Cirque du Soleil CMO has joined a B2B recycling startup

Loop Industries’ Sheila Morin plans to use a mix of co-marketing and D2C strategies.

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C-suite leaders prioritizing digital transformation, employee support

But an IBM survey finds their efforts may not be as effective as they think.

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View from the C-suite: What impact has the pandemic had on Indigo?

VP of marketing Alison Lawler-Dean explains how the retailer has accelerated its omnichannel efforts and holiday marketing plans.

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Corby names new VP of marketing

Caroline Begley takes over marketing as the company invests in higher-end spirit and wine brands that drive more value.

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McCain turns pre-roll ads into golden tickets

Rewarding viewers who sit through an entire ad is part of a greater push to reach younger consumers on digital platforms.

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MDC reaches preliminary deal to merge with Stagwell

Mark Penn’s holding company and private equity firm are proceeding with steps to become one company.

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KD bares it all for latest ecommerce experiment

The CPG lets singles send “unsolicited noods,” tapping into pandemic dating trends to continue learning about DTC.

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The terrifying truth of running a small agency in a pandemic

The Idea Suite’s Shelli Baltman on what the last six months have taught her about pivoting and planning to not have a plan.

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Rethink Breast Cancer’s new collection comes with a brand refresh

The non-profit is giving Canadians practical and impactful reasons to donate this year.

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Subaru’s two-pronged approach to building awareness

The Crosstrek is a rowdy teen in one of the brand’s off-beat ads, which have been supplemented with a more direct masterbrand strategy.