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Trust the science

BEWorks experts argue that ‘de-biasing’ the hiring and promotion process is the single-most effective step businesses can take to start meeting their DEI ambitions.

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Toronto businesses ask for a bit more time to make it through lockdowns

A campaign aims to show that even though the end is in sight, businesses still need help.

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Reese’s drives brand love without showing a single Peanut Butter Cup

The Hershey brand wants to stay at the forefront of category growth by focusing on the kind of shared experiences that drive affinity.

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Kits Eyecare caps period of brand investment with new CMO and first CIO

But marketing spend will be likely cut back following its first six months as a public co.

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Social Impact Report: BMO partners on Indigenous online course

Plus, Corona fights waste with “Plastic Beachgoers” and Harvey’s doles out free burgers to support vaccination efforts.

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L’Oreal finds beauty in open innovation

The beauty giant partners with local ecomm startups to create an accelerated path to tapping emerging opportunities.

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Metro refines what it means to source local products

The grocer is profiling 40 of the farmers and vendors consumers want to support: the ones in their own backyards.

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Tim Hortons finds artful ways to celebrate donuts

The QSR commissioned 10 artists from across Canada to depict customer favourites as it continues to elevate its core offering.

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Agencies work to create a legacy, not a moment

To create lasting change, shops are rewiring everything from their organization and culture to behaviour and thinking.

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Cannes Lions releases first shortlists for 2021

BBDO Toronto, FCB Toronto and Ogilvy Toronto all find themselves in the running for the highly competitive Titanium Lion.

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Customer experience scores weathered the pandemic

Forrester’s latest CX Index suggests investment firms, however, managed to improve in tough times.

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UPS wants to cement itself as a small business partner

The logistics company’s first made-in-Canada campaign aims to change the perception that it only serves big companies.

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Doritos drops a new season of shows about Ketchup chips

PepsiCo refreshes the “Ketchup Plus” streaming platform with the bite-size, episodic content Gen Z audiences look for.

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Brands begin the process of learning and listening

To advance DEI, some companies are taking slow-but-steady steps to build a culture of understanding within their organizations.