Up to the Minute: Critical Mass names its next CEO
Plus, Zulu hires a new co-lead for its design practice and Mint wins Corby’s experiential work.
GTB Canada appoints Mike Flynn as president
Global CEO Robert Guay says experience in consumer engagement will be “critical” to the agency’s work with Ford going forward.
Harlequin forgoes shirtless hunks to broaden its audience
The romance publisher is looking to get past the cliches of genre to show the positive benefits of its expanding entertainment options.
What’s in store for click-and-collect?
From retailers like IKEA to restaurants like Freshii, how brands are making sure “BOPIS” options can meet customers where they are.
Thinkingbox continues to grow by acquiring Aarra
The digital and experiential studio’s latest acquisition establishes a presence in New York and further develops its capabilities.
Dx3 cancels day two, Cannes Lions sets contingency plan
An earlier possible COVID-19 transmission at the venue closes the marketing event early, while Cannes confirms fall backup dates.
PepsiCo to acquire energy drink maker Rockstar
The deal further diversifies the CPG’s beverage portfolio and pushes more into a growing category.
The Disruptors: Vancouver’s Monos takes on Away
The luggage brand, which expects to make $5 million in sales this year, is leveraging Away’s awareness and promoting its quality.
Passing the torch at Kruger
Strategy speaks with retiring CMO Nancy Marcus and her successor, Susan Irving, about transitioning into a new chapter.
Inside Tims’ last-minute Roll Up the Rim shakeup
From the C-Suite newsletter: RBI’s Duncan Fulton explains how the QSR tweaked its biggest promotion in response to COVID-19.
Belairdirect seeks to simplify insurance with a complicated dance number
The company’s latest cinema-inspired ad zeroes in on customers looking for a greater sense of control over their insurance.
The 2020 Shopper Innovation + Activation Awards shortlist
See the activations, campaigns and shopper marketing programs competing for the top prize.
Denise Rossetto and Todd Mackie to leave BBDO
The creative team is leaving for a new venture, with CDs Derek Blais and Chris Booth leading the department in the interim.
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