Project Understood

FCB leads Canadian agencies at The One Show

FCB Toronto and FCB/Six won a combined 17 Gold Pencil wins, contributing to a total of 62 wins for Canada.

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2020 Marketing Awards: Advertising Part I shortlist

The fourth day of the awards show kicks off with the finalists in the Health & Wellness, Pharma, Press and Public Service categories.

Shoe Designed by Jacquie Comrie_Wellness Together Canada

Why Wellness Together Canada is giving out custom shoes

The online platform is encouraging people to “take the step” and get mental health support in a time when it is needed most.

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How the pandemic has changed health marketing

Putting evidence at the foreground of messaging and a move away from celebrity wellness influencers could all be on the horizon.

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Which production and creative shops won in Craft?

Rethink and Cossette picked up the most trophies for work produced by partners The Vanity, Grayson and more.

Heineken Zoeterwoude. (Photo by Jasper Juinen for Heineken)

Publicis Worldwide wins Heineken account

The Canadian assignment also covers a portfolio of brands that includes Strongbow, Dos Equis and Newcastle.

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Marketing Awards 2020: Craft shortlist

Day three begins with 19 production shops and agencies getting nominations in the category recognizing technical achievement.

This year, it has expanded again, investing in a 10,000-plus square-foot space focused on its in-house production capabilities, which features a full shooting studio for photo and video.

How production houses are getting back to work

With shoots set to resume, companies are streamlining their resources and being more strategic about organizing crews.

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Black & Abroad wins big in Multicultural

FCB/Six was crowned a Gold winner, alongside Balmoral and Ethnicity Matters, on day two of Marketing Awards Week.

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Open letter calls for action against racism in Canadian ad industry

A new group, created to advocate for BIPOC in the field, has drafted 15 steps for agencies and marketers to address systemic racism.

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Marketing Awards 2020: Multicultural shortlist

Day two kicks off with a peek at the finalists that created work targeting diverse ethnic audiences.

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L’Oreal bring AR virtual trials to Amazon

The beauty giant launches the tech on the ecommerce site amid a shift to digital that has been accelerated during the pandemic.

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Canada’s most-trusted brands, pre- and post-COVID-19

This year, the Gustavson School of Business conducted two surveys to help trace changes in consumer trust.

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CMO Council: What’s next in innovation?

From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.