How brand partnerships are moving the needle for Food Banks Canada
The charity is now working with 130 to 140 brands, 90% of which signed on in the last seven weeks.
Inside the ‘better-for-you’ beverage alcohol boom
This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.
Is wellness marketing making people more anxious?
Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.
Telco and CPG sectors have gotten big boosts in consumer trust
A pandemic update to Edelman’s annual report shows confidence in business has gone up overall, but areas of improvement remain.
We will meet again, but things will be different
Wildfire founder Bianca Knop on how to adapt future experiential marketing to hygiene-driven changes in consumer behaviour.
Match hires new creative leadership
Gary Westgate will run creative in Toronto for the consumer engagement agency, with Eric Moncaleano named North American ECD.
FCB Canada names Nancy Crimi-Lamanna as CCO
The new role will see her align with teams across North America, while Tracy Little has been appointed general manager in Toronto.
How Bumble is pivoting its marketing to virtual dates
New social ads show how options like video chat can still deliver the long-term, quality connections the dating app is known for.
Philly celebrates the work of local ‘angels’
The Kraft Heinz brand builds on imagery it had brought back for a contest to provide extra recognition for community heroes.
YWCA drives donations to any organization fighting domestic violence
The non-profit is calling in extra support for women forced to quarantine with their abuser.
Aldo files for bankruptcy protection in the midst of transformation
COVID-19 caused a dramatic loss of revenue and increase in losses that put the retailer’s plans off the rails.
Thinkingbox acquires AntiSocial
The digital and experiential studio boosts its social offering, as plans for more acquisitions are unchanged by the pandemic.
MS Society of Canada partners with Curiouscast
The non-profit is supporting the network’s new podcast “This is MS,” which educate people about the “invisible” disease.
Economic crunch could lead to depression-like drop in spending
A Deloitte report finds existing weakness in retail will be exacerbated by consumer concerns about unemployement.
