Research reveals how to connect with consumers now

Verizon shares proprietary insights on where and how to engage audiences amidst pandemic content consumption

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The D2C brand war is on

How do you compete when almost every brand is entering the digital ring? FCB/Six found one way by tapping into dynamic pricing.

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Harvey’s adds a RV to its XM

Not many brands are investing in experiential marketing right now. The QSR had the will so it found a way.

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Kraft Heinz, DoorDash and Spotify hit a home run

Rethink helped the brand team up with the digital apps to recreate the baseball stadium experience at home.

Covid Response

How to weather the next storm? Build a resilient brand

From the C-Suite newsletter: Many marketers are dissatisfied with their response to the pandemic. Here’s how a few found their voice.

Moka-

How Montreal fintech Moka is moving into France

The company formerly known as Mylo is running its first video campaign as it enters the “gateway” to Europe.

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View from the C-Suite: Ian MacDonald’s lessons from ‘abroad’

The CMO of Trader Corporation is putting time spent agency-side to the service of the brand he helped restore in the mid-2010s.

Creative Data

Inside Vision7′s new COVID-19 monitor

The holding co. created a multi-agency taskforce that will manage the insights-driven portal for marketers.

Believe in the Bin

Removing the confusion around recycling etiquette

Instead of bombarding Manitobans with the do’s and don’ts of recycling, the CBCRA tried something different.

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Decathlon goes big with simple billboards from Rethink

The retailer’s first-ever national campaign may seem unassuming, but the brand’s mission is not.

Direction diversity

The case for building true organizational diversity

Leo Burnett’s Ben Tarr shares his work-in-progress manifesto on ways to help eliminate disparity.

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Nutrl founder says “Yes Guy” to a different kind of hard iced tea

Paul Meehan believes the pendulum is swinging back from no-sugar or high-sugar drinks to something that meets consumers in the middle.

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Nova Scotia is making a change that will change lives

Arrivals + Departures had the tricky task of relaying information about a sensitive topic. So the shop looked outward for guidance.

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Cultural trends marketers can tap into

Juniper Park\TBWA combed the consumer landscape in search of new behaviours that brands can embrace.

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Republik cures staff isolation with cottage country escape

For three months only, the work-and-live space will give mental health refuge to the agency’s Montreal city dwellers.