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MadeGood taps BHLA for North American campaign

The snack brand has enlisted the Toronto agency to help it make headway in the U.S. market.

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Aegis Brands sells Second Cup

The company will focus on growing entrepreneurial brands as it hands its legacy coffee chain to Quebec’s Foodtastic in a $14 million deal.

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Intent to purchase in-store continues to grow

The latest IMI data also reveals excitement around getting outside, attending events and traveling domestically.

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What it’s like to be BIPOC in advertising, according to the data

POCAM’s survey points to a dire need for mentorship and for companies to take the impacts of microaggressions seriously.

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What Canadian brands have planned for Super Bowl LV

An updated collection of which brands have committed to the big game and what creative they are using the time for.

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The reset & reinvention of… the collective POV

We’re into another slog where no area of decision-making is on auto-pilot, writes Strategy publisher Mary Maddever.

Jennifer Horn

Great(er) expectations

Strategy Editor Jennifer Horn on marketers’ need to keep their brands accountable to their principles.

Back Page

Back page: Witchcraft & the occult

The consumer trend to watch in 2021, according Toronto’s Broken Heart Love Affair

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Harvey’s wants you to be the boss of your burger

The pandemic left many feeling powerless, so the QSR’s new campaign is its way of giving consumers back some control.

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H&R Block looks to support bewildered tax filers

The tax prep brand shows how its human experts can help customers through another unique tax filing year.

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Newspapers go blank to pressure Google and Facebook

The Toronto Star, National Post and nearly 100 other papers show what might happen if tech giants don’t pay for the content they generate ad revenue from.