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The A-List: Media Experts

Staying a step ahead by responding to human behaviour

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Hudson's Bay

Sephora Canada and Hudson’s Bay make Fifteen Percent Pledge

The retailers commit to reserving more space for BIPOC-owned businesses as a step towards making the industry more equitable.

secondcupexterior

Inside Foodtastic’s plan to become a leading franchisor

From the C-Suite newsletter: The company believes the struggling Second Cup and Copper Branch brands can fuel future growth.

Corner Office

Corner Office Shifts: Alison Leung joins Shopify

Plus, PepsiCo Beverages appoints new president and Lyft’s managing director for Canada prepares to leave.

Bruce MacLellan4

PR leaders commit to ending unpaid internships

A group of executives and educators want to stop a practice they call exploitative and particularly burdensome to BIPOC.

pocam

In Brief: POCAM becomes a non-profit, adds to its board

Plus, Boston Beer is stepping into Canada’s cannabis market and Berlin Communications takes top prize at the ACE Awards.

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What’s next for finance?

Juniper Park\TBWA’s Jill Nykoliation explores the category’s evolution through the lens of four opportunities that could lead to disruptive growth.

Rosen

How Harry Rosen is expanding into men’s grooming

A temporary name change to “Hairy Rosen” kicked off a content-led strategy to pursue another growth opportunity in the style realm.

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Why strategy has (truly) become a team sport

No Fixed Address’ Zach Klein explains why the needs of a complex business environment mean planners can no longer go solo.

dustin-rideout

The Hive hires Dustin Rideout as chief strategy officer

The new position at the agency aims to bring its strategic competencies “to an entirely new level.”

zulunewhires

Zulu adds four as it wins new business

An ongoing “re-engineering” and a new global client result in additions to the agency’s creative and client service teams.

48northlineup

Hexo to diversify product lineup by acquiring 48North

The latest consolidation in the cannabis industry aims to prime the company for international expansion.

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Canadian Cancer Society names new lead marketer

The non-profit has hired Roy Levine to help transform in response to the pandemic’s impact on donor revenue.

Becel-Oats

Becel tickles your punny bone for its latest margarine innovation

An eight-minute compilation of oat-based wordplay is a continuation of the brand’s efforts to respond to trends in food.

tiktokcan

Brand experience agency Akcelo comes to Vancouver

The Australian shop’s new office will lead North American work with clients like TikTok and the Tribeca Film Festival.