Campbells

Campbell ups marketing spend in Q2

The CPG company is the latest to increase investment into core brands, focusing on its soup and snacks portfolios.

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How coronavirus is already shaping consumer behaviour

An IMI study takes an early look at how Canadians are looking to limit public activities, including shopping, in the near future.

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Creative Report Card 2020: Indies rise to the top

How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.

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Shoppers pops up again to boost more than just beauty

The Instagramable space shows off the retailer’s broader personal care selection to meet the needs of more consumers.

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Silk aims to sweeten the unsweetened segment

The Danone brand looks to pounce on more growth opportunities in oat beverages and plant-based yogurt.

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Sungiven Foods rises in the west

How will the Chinese grocery banner fit into the ethnic grocery segment following its launch in Vancouver?

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Mind your peas, dairy

From Shopper Marketing Report: Sproud is hoping to establish itself in a crowded non-dairy market, utilizing attributes of its main ingredient.

H&R Block

H&R Block makes its expertise more explicit

The tax preparation company evolves its “Get What’s Yours” platform and zeroes in on a more specific target.

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Vancouver Police tackle new methods of identity theft

A PSA campaign focuses on how fraudsters mask who they are, as well as safety considerations when using public WiFi.

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FCB/Six wins Grand Prix at 2020 AToMiC Awards

The agency takes the top prize for “Go Back To Africa,” while Rethink wins the most trophies overall.

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The 2020 Creative Report Card

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

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Stabilizers and optimists: Meet the consumers of 2022

From the C-Suite newsletter: WGSN’s Andrea Bell reveals the new segments set to emerge over the next two years.

Corner Office

Corner Office Shifts: Sephora appoints new GM amid North American expansion

Plus, Rogers get a new a lead on communications and CSR.

SugarMarie

How a non-cannabis startup is riding the edibles wave

Sugar-Marie looks to build a brand of “cannabis-ready” products while sidestepping the challenges of a highly regulated industry.