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GroupM brings global advertisers together on decarbonization

The coalition aims to accelerate the industry’s sustainability efforts.

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Klick appoints new leaders to aid global expansion

The health and life sciences shop has named its senior team to guide EMEA and LATAM.

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Right to Play finds inspiration in participation

The organization is reminding donors giving kids the chance to play can be life-changing.

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2022 Brand of the Year: Zabiha Halal succeeds through authenticity

The Maple Lodge Farm brand dominates by tapping the desires of an ever-evolving Muslim-Canadian consumer.

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Tre Stelle adds cream cheese to its product portfolio

The Arla brand is leaning into baking occasions and colourful, differentiated packaging to take on an entrenched global player.

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Inside Metro’s Ontario Locally Sourced program

The grocer is seeing a wider range of products and strong Royal Agricultural Winter Fair coupon redemptions.

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Couche-Tard, Fire & Flower expand retail relationship

The cannabis retailer will open four new co-located stores with the convenience operator throughout Ontario.

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Campbell’s goes after adult snackers with big Goldfish

The CPG’s latest snack innovation, Mega Bites, are being brought to life through POS and the metaverse.

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Private label interest is booming

According to Caddle insights, amidst inflation, private label brands are seeing big spikes in search traffic.

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Canadians report inflation will affect how they buy gifts

A CPA Canada study reveals 22% of shoppers are going into debt to spend.

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Leo Burnett Canada adds five senior staffers

The additions will report to the agency’s co-CCOs.

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Sinai Health wants to convey the breadth of its services

The hospital’s foundation is using welcoming language to be more flexible in its storytelling.

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2022 Brand of the Year: A re-education courtesy of the Canadian Down Syndrome Society

Through its research and community the non-profit uncovers stereotypes and shuts them down.

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Gay Lea changes its product-centric ad philosophy

The dairy co-op looks to deepen awareness with a master brand campaign.