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How brands led the way on Twitter during lockdown

Canadian programs connected with communities by championing passions and concerns

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Adidas finds inspiration in the legacy of Terry Fox

The apparel brand is in the second phase of a major effort to support the runner’s Foundation and its own brand mission.

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Why a former Cirque du Soleil CMO has joined a B2B recycling startup

Loop Industries’ Sheila Morin plans to use a mix of co-marketing and D2C strategies.

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C-suite leaders prioritizing digital transformation, employee support

But an IBM survey finds their efforts may not be as effective as they think.

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View from the C-suite: What impact has the pandemic had on Indigo?

VP of marketing Alison Lawler-Dean explains how the retailer has accelerated its omnichannel efforts and holiday marketing plans.

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Corby names new VP of marketing

Caroline Begley takes over marketing as the company invests in higher-end spirit and wine brands that drive more value.

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McCain turns pre-roll ads into golden tickets

Rewarding viewers who sit through an entire ad is part of a greater push to reach younger consumers on digital platforms.

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MDC reaches preliminary deal to merge with Stagwell

Mark Penn’s holding company and private equity firm are proceeding with steps to become one company.

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KD bares it all for latest ecommerce experiment

The CPG lets singles send “unsolicited noods,” tapping into pandemic dating trends to continue learning about DTC.

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The terrifying truth of running a small agency in a pandemic

The Idea Suite’s Shelli Baltman on what the last six months have taught her about pivoting and planning to not have a plan.

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Rethink Breast Cancer’s new collection comes with a brand refresh

The non-profit is giving Canadians practical and impactful reasons to donate this year.

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Subaru’s two-pronged approach to building awareness

The Crosstrek is a rowdy teen in one of the brand’s off-beat ads, which have been supplemented with a more direct masterbrand strategy.

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Maple Diversity revamps its leadership team

Jessica Borges will now lead creative and strategy at the multicultural agency, with Terence Tse taking over client services.

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Taxi is launching paid internships for Black talent

With the first cohort arriving this month, the agency’s Black Taxi team eliminates a financial barrier to entering advertising.

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Rethink and IKEA win Effie Grand Prix

Cossette, Bensimon Byrne and Union were also among the Gold winners at this year’s show recognizing creative effectiveness.