Getting to the core of the DEI issue
Strategy editor Jennifer Horn asks if will we see the day genuine action precedes outward shows of support for a just world.
How Golf Town is getting back on course
After a year of using digital channels to tap into the growing popularity of golf, an “anthemic” new TV spot is the next step in the retailer’s turnaround efforts.
Why Corona brought jarring environmental stats to life
The beer brand is backing up internal efforts to clean up shorelines with its largest marketing investment of the year.
Sephora ensures authenticity as it celebrates Indigenous beauty
The retailer engaged internal and external advisors every step of the way as it continues efforts to create change in the beauty industry.
Shortlist jury announced for 2021 Strategy Awards
As the final deadline approaches, meet the 16 industry pros that will be narrowing down this year’s field of entries.
Ogilvy, Rethink and FCB win Gold Pencils at The One Show
Ten Canadian agencies were recognized in a virtual gala during Creative Week.
Do you see me now?
Culture Check’s Nathan Hall explains that DEI starts with recognizing the fundamental human need to be “seen.”
How Joanna Monteiro fits in Publicis’ growth plan
The agency’s new CCO brings international experience and accomplishments to work that’s increasingly reaching across borders.
What’s the deal with digital flyers?
More companies are shifting spend to discount apps to reach consumers during vital pre-shop moments.
Bold by Nature nurtures a new identity for healthy pet owners
New branding and in-store materials aim to break down barriers to raw food diets.
Cashing in on advancements in frictionless shopping
From Shopper Marketing Report: For retailers chasing convenience and speed, are contactless concepts the new Holy Grail?
For frozen foods, flavour is bigger than brand or health
According to the latest insights from Caddle, demand is skyrocketing, and brands need to figure out how to stand out.
Perrier eyes a new healthy niche in energy drinks
The sparkling water brand is filling demand for healthier options in the category.
Paprika, Ben Johnston win Gold Cubes at ADC
Bold yellow bottles and a mural that revitalized a neighbourhood were honoured at the 100th edition of the awards.
