As cannabis products diversify, Cannisquad regularly trains its "budtenders" so they remain experts in the field

Smart training and retail expertise are now a must for cannabis success

As the industry grows despite COVID, Cannisquad’s president says there’s more pressure than ever on in-store experiences.

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Scotiabank splits loyalty off of CMO role

Laura Curtis Ferrera takes over the job as Clinton Braganza moves to a mandate focused on elevating loyalty and partnerships.

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A new agency wants to help brands have a credible place in culture

Berners Bowie Lee’s model is based on looking outside of the advertising bubble to help brands get ahead of trends and shifts.

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Ogilvy adds to its creative and design departments

The agency brings on dedicated design leadership in Montreal, while adding to its bench strength in Toronto.

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Sinai Health shows all sides of care in its first campaign

Low awareness can hold back donations, so the network took a less clinical approach to showing the scope and impact of its work.

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Lassonde makes its push to ditch plastic hard to miss

The company adds its Kiju and Simple Drop brands to a national rollout of paper straws, serving green demand in single-serve drinks.

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Arterra basks in the opportunity for better-for-you wine

The company brings high-impact shopper elements to alcohol retailers as it looks to fill a white (and red and rose) space in the category.

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Viveau certifies its radical transparency

The half-mineral water, half-juice beverage hopes a visible stamp of approval will strengthen its market proposition.

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Scout is taking canned seafood out of centre store

From Shopper Marketing Report: The brand aims to represent craftsmanship by moving to the deli and launching culinary tools.

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Local shopping habits will be a major post-pandemic force

Research from Accenture also shows budget and mid-range costs preferences will be sticking around as well.

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Adapting Run for the Cure to the digital world

Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.

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Is spending out of a slump financially illiterate?

John Bradley and Carrie Bradley explain why one-size-fits-all advice is a bad way for brand stewards to preserve their reputation.

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Budweiser is sending sports fans to their own bubble

The return of the four major sports leagues gives the beer brand a chance to build on a sports strategy that rewards passion.

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Mission: Impossible (Foods)

The California-based ‘food tech’ company has come to Canada. Can it displace incumbents by having celebrity chefs do the selling?

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View from the C-Suite: P&G seeks efficiencies

Canadian president Geraldine Huse explains why and how the company is doubling down on its pre-COVID strategy.