Building stronger connections: finding opportunity in change
For 55 Rush capturing a consumer’s heart comes down to solving their problems
Sponsored
Why is Indochino so optimistic?
From the C-Suite newsletter: The men’s retailer is gearing up for what it sees as an imminent comeback of the fashion sector.
AToMiC 2021: Direct attention
AToMiC ideas that were tailored to get audiences to think, act or listen intently.
AToMiC 2021: Quick off the mark
Drawing attention to the work that was first (or fast) to jump on a conversation or moment within the cultural sphere.
AToMiC 2021: Making tech accessible for all
An idea that transcended advertising by solving inequality issues for the sake of the greater good.
AToMiC 2021: Design to the rescue
How one brand chartered unfamiliar territory with a familiar brand identity.
AToMiC 2021: Culture Kings
Here is the work that fed into the cultural context and won over consumers with clever engagement plays.
Rethink and FCB sweep the 2021 AToMiC Awards
The agencies each take home a Grand Prix (and many more medals) for Kraft Heinz and CDSS, while Zulu, Ogilvy, Lg2 and Forsman & Bodenfors join the Gold winners circle.
In Brief: Government takes equity stake in Air Canada
Plus, Camden adds a VP in Montreal and Open brings on a new creative team following client wins.
BGC Canada sheds genders in name of inclusivity
The former Boys and Girls Club rebranded to reflect its inclusive mission without losing 120 years of brand equity.
Kraft Heinz picks a new chief category and brand officer
Former head of grocery business Kelly Fleming takes over the post from Federico Arreola.
Zabiha hits the road on a brand-building mission
Now a market leader in halal meat, the brand is looking to establish stronger connections with Muslim communities outside of Toronto.
Here is the Advertising shortlist jury for the 2021 Marketing Awards
Nearly 40 industry pros will help narrow down the field of entrants.
Cannes Lions announces 2021 jury members
Six judges will represent Canada and evaluate work using a digital judging platform.
THP fully integrates with Tag to become Tag Canada
The content-focused agency will increase its scale and become a “creative production hub” for its parent’s North American offices.
