Research reveals how to connect with consumers now
Verizon shares proprietary insights on where and how to engage audiences amidst pandemic content consumption
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Yellofruit creates its own digital flyer
The frozen dessert worked with Reebee to drive awareness, piggybacking on grocers’ delivery services to drive online sales.
Crispers goes in-store to get noticed by snackers
Mondelez focuses launch efforts for a new SKU on shopper messaging that leans on product adjacencies and the Christie brand.
Shaw looks to retain Western Canadians with wireless
Shaw Mobile aims to help all lines of the telco’s business, launched with a platform showing the bright side of staying connected.
Onlia builds a message about being safe everywhere
The insurance co created “sand circles” for social distancing, part of a brand positioning based around keeping communities safe.
Smirnoff rides back into experiential
The vodka brand is busting out vendor bikes to reach those on a summer stroll with its new RTD additions.
Navigating privacy in the age of facial recognition
Amid existing privacy concerns, brands must learn to responsibly use new forms of biometric data.
Corner Office Shifts: MEC appoints new CMO
Plus, Montreal jeweller Birks Group eliminates top marketing role, and TextNow looks south for chief growth officer.
A look at Empire’s plan to take on rivals
Sobeys’ parent co is behind on grocery delivery and analytics, but experts see potential in the grocer’s new three-year strategy.
Canadian Olympic Committee says ‘it’s time’ to use our strength for recovery
The Tokyo games may be postponed, but the organization still released a campaign to learn how to create more active Team Canada fans.
Getting back to spending becomes more complicated
Why a new marketing reality means convincing more people that spending your way out of a downturn is the best call.
Long & McQuade changes the tune on its marketing mix
The music retailer had a huge boost in online podcast and recording equipment sales, but it’s no replacement for in-store business.
A&W aims to beat MS with take-out
How the QSR has adapted its annual fundraiser (and one of its busiest days of the year) to be distancing-friendly.
Up to the Minute: DavidsTea store network shrinks from 220 to 18
Plus, Pound & Grain adds to leadership with new design lead and Citoyen promotes two.
Kraft Heinz reports double digit growth in Canada
The CPG is one of several major advertisers that will re-invest marketing spend to drive improvements in the second half of 2020.
