Shopper Marketing

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What the future of shopper experiences will look like

From Shopper Marketing Report: Virtual events and old school tactics (like in-store displays) both have a place in driving trial.

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What are the new consumer segments?

Jackman Reinvents breaks down changing attitudes that are now driving consumers (and how to reach them).

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Beyond Meat gets ready for barbecue season

The leader in plant-based meat launches its first sausages by adding more focus on the versatility of its products.

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Making wine in a box premium

Stel + Mar is trying to shed the baggage of cans and Tetra Paks to reach millennials who want quality and convenience.

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Greenhouse finds new opportunities for itself and suppliers

In addition to helping food companies hit by closures, theThe juicer has seen a sales lift from its products moving to the impulse lane of grocery stores.

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Shopper Marketing Forum goes virtual

A free series of twice-weekly virtual events charting how to adapt to a new consumer reality begins on Thursday.

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New app predicts COVID-19 product shortages

Simporter’s Epidemic Demand Surge Protector is based on sentiment, demand and community transmission data.

Good Sunday Inc--Meet Good Sunday- the millennial-owned gin soda

Good Sunday fills a healthy niche in ready-to-drink gin

The upstart brand tries to promote itself in a buzzy category, despite many methods being taken off the table.

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Hershey crowd-sourced ideas for new ice cream bars

Working with Crowdiate and Pigeon, the chocolate company came up with a nostalgic ice cream bar that cools when you bite it.

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CPG search tool SmartLabel expands into Canada

Label Insight’s technology looks to make it easier for brands and grocers to connect shoppers with increasingly specific needs.

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Sampler recruits testers to make masks

Demand for the at-home sampling start-up has remained high, and now it is including sewing kits in the boxes it sends to members.

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How to combat the decline in demand for cosmetics

With the pandemic disrupting makeup usage, marketers need to understand new consumer needs and replace in-store sampling.

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The coffee brands consumers are using at home

Field Agent’s research shows Tim Hortons and private label are doing well as the out-of-home coffee market dramatically shrinks.

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Shelfgram facilitates in-store visits from home

The retail photo platform aims to help marketers ensure retail experiences, displays and stock levels are consistent across markets.

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Brandfire turns to digital to keep up shopper marketing

The agency has taken a hit on in-store programs, but its VP of digital says different platforms offer opportunities to adapt.