Shopper Marketing
Arterra gets more playful with hard sparkling sodas
From Shopper Marketing Report: The maker of Inniskillin and Jackson Triggs wines caters to more tastes with its first RTD drinks.
Neale’s Sweet ‘n Nice adds vibrancy to the ice cream aisle
The Caribbean-inspired brand adjusted promotion plans for its national expansion.
Cadillac Fairview unveils new national shopping app
Live by CF will help consumers navigate pre- and post-pandemic concerns, while giving retailers insight into their shopping habits.
Peanut butter demand ‘through the roof’ for Smuckers
The company is making sure its Jif brand stands out and earns market share with digital pushes and measured innovation.
Inabuggy helps CPG stand out in grocery delivery
Amid a surge in orders, the service has seen big interest in helping brands make cash-back and discount offers.
Sapsucker builds the market for water from maple trees
The health-focused sparkling water brand is using meal kits to drive targeted trial and household penetration.
Will consumers hail this Caesar?
Matt & Steve’s grows from garnishes to ready-to-drink, as it looks to take some market share away from Mott’s.
How to premiumize seafood in a can
Scout Canning pivots from foodservice to consumer sales with the help of DTC sampling.
What the future of shopper experiences will look like
From Shopper Marketing Report: Virtual events and old school tactics (like in-store displays) both have a place in driving trial.
What are the new consumer segments?
Jackman Reinvents breaks down changing attitudes that are now driving consumers (and how to reach them).
Beyond Meat gets ready for barbecue season
The leader in plant-based meat launches its first sausages by adding more focus on the versatility of its products.
Making wine in a box premium
Stel + Mar is trying to shed the baggage of cans and Tetra Paks to reach millennials who want quality and convenience.
Greenhouse finds new opportunities for itself and suppliers
In addition to helping food companies hit by closures, theThe juicer has seen a sales lift from its products moving to the impulse lane of grocery stores.
Shopper Marketing Forum goes virtual
A free series of twice-weekly virtual events charting how to adapt to a new consumer reality begins on Thursday.
New app predicts COVID-19 product shortages
Simporter’s Epidemic Demand Surge Protector is based on sentiment, demand and community transmission data.
