Shopper Marketing
IGA is hoping to create meal planning magic
The new “Tada!” tool in the grocer’s app will allow shoppers to browse flyers based on what kind of meals they want to make.
Wholly Veggie wants to shake up the frozen section
The brand aims to change how consumers see (and discover) frozen veggies, launching plant-based wings and a full-meal option.
No Frills levels up its flyer
The grocer is finding new ways to extend vendors’ presence and promos through entertainment like games and music.
Royale brings its new pet project to shelves
The tissue brand swaps its kittens out for shelter pets as part of a shopper campaign supporting its new CSR project.
Lassonde makes its push to ditch plastic hard to miss
The company adds its Kiju and Simple Drop brands to a national rollout of paper straws, serving green demand in single-serve drinks.
Arterra basks in the opportunity for better-for-you wine
The company brings high-impact shopper elements to alcohol retailers as it looks to fill a white (and red and rose) space in the category.
Viveau certifies its radical transparency
The half-mineral water, half-juice beverage hopes a visible stamp of approval will strengthen its market proposition.
Scout is taking canned seafood out of centre store
From Shopper Marketing Report: The brand aims to represent craftsmanship by moving to the deli and launching culinary tools.
Bimbo relaunches Oroweat to reach organic bread lovers
From Shopper Marketing Report: Windmills and other green touchstones play up the brand’s sustainability in-store.
When skin cream meets ice cream
Oxy links its new volcanic ash scrub to a trendy treat to add more fun sampling to its typical campaigns.
What consumer segments will emerge after the pandemic?
EY takes a look at what is shaping the future consumer and how to best reach them.
Elmhurst 1925 seeks to stir up plant-based milk
The legacy brand from New York brings a prestige approach to its Canadian launch.
Clif embraces experiential to get back to its cycling roots
The brand is trying to keep interest in its energy bars strong by giving bike rides away alongside its newest flavours.
Bimbo celebrates 130 years of Pom with a makeover
The bread company continues revamping its portfolio, launching a celebratory campaign that gives value to back-to-school shoppers.
Nestle drives trial with an assist from the NHL
The company is looking to grab attention for the re-introduction of the Kit Kat Chunky (and cross-promote its other brands).
