Shopper Marketing
Rexall adds Instacart to its ecommerce mix
The new offering allows the company to trade on the strength of its brand in a growing retail space.
‘Clinically proven’ is a very attractive product claim
An FMCG Gurus report reveals that consumers are taking a more proactive approach to wellness.
Cadbury hopes its vegan bars take root in Canada
Made from almonds instead of milk, the CPG tasted success with the bar in the U.K.
Arctic Gardens gets a localized brand overhaul
The makeover emphasizes the source of its frozen vegetables and differentiates it from competitors.
Lactalis is looking to score big with soccer
From Shopper Marketing Report: The dairy brand’s campaign is marked by big, attention-grabbing displays.
Tre Stelle adds cream cheese to its product portfolio
The Arla brand is leaning into baking occasions and colourful, differentiated packaging to take on an entrenched global player.
Inside Metro’s Ontario Locally Sourced program
The grocer is seeing a wider range of products and strong Royal Agricultural Winter Fair coupon redemptions.
Couche-Tard, Fire & Flower expand retail relationship
The cannabis retailer will open four new co-located stores with the convenience operator throughout Ontario.
Campbell’s goes after adult snackers with big Goldfish
The CPG’s latest snack innovation, Mega Bites, are being brought to life through POS and the metaverse.
Private label interest is booming
According to Caddle insights, amidst inflation, private label brands are seeing big spikes in search traffic.
Why Laker Lager is doing a meat stick promo
From Shopper Marketing Report: Working with Piller’s gives both brands exposure in different channels.
Becel takes sampling and couponing to bakeries
The margarine brand is heroing two vegan SKUs as it looks to compete with conventional butter for baking.
Well Juicery toasts mental health at shelf
The beverage maker used a bottle collar instead of a cheaper shelf talker to drive awareness about the issue.
Blender Bites taps immune health for its new smoothie
The plant-based pre-portioned frozen brand is also opting for a modern packaging update.
Arterra takes Maison Ladore wine to Quebec grocery
The Cassandra Loignon-led lifestyle brand is aimed squarely at young women.
