Shopper Marketing

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Loblaw takes a multidimensional approach to relaunching the Insiders’ Report

The grocer is running its “biggest program ever” for the magazine’s return to print, including a nostalgic campaign and in-store holograms.

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How are global crises shaping food trends?

From Shopper Marketing Report: How generational divides, sustainability and purchase habits will shape the year ahead.

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What’s looming for men’s grooming?

According to Caddle insights, spending on body care products is up, while ingrained grooming habits will mostly remain.

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Hershey is making sure it’s impossible to miss its Kisses in store

The CPG’s big displays aim to capture attention during an increased-frequency holiday shopping period.

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Lactalis is making drinkable yogurt appeal to parents

According to the CGP, Iogo Nano’s practical size and sugar content is resonating with its target during back to school.

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Sales for cold, cough and flu products expected to be flat

Numerator data shows lifting restrictions haven’t had a major impact (yet).

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How to launch a product in today’s retail world

Social Nature’s Jessica Malach explains how things like community generation are critical to a brand’s success.

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Hello Bello brings more fun to the diaper category

The baby brand expands its products to Walmart and Superstore with an eye towards the convenience parents want.

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Mintier wants to freshen up breath mints

The oil-based challenger is moving into grocery, testing and learning whether it is a beauty, health or impulse purchase.

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Violife throws down the dairy-free gauntlet

From Shopper Marketing Report: A big in-store push is daring people to switch to vegan cheese during the holidays.

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Susan O’Brien and Tracey Cooke set to co-chair the SIA Awards

The program returns for 2022 with a new look created by Wunderman Thompson.

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Mondelez wants a bigger share of the holidays

The company has innovated some of its most-loved brands to perform better during the biggest confectionery opportunity of the year.

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SodaStream makes a “huge” in-store commitment to its latest additions

PepsiCo goes “big and bold” to continue education and awareness at the moment of truth.

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Sol embraces Destini in an ecommerce bid

Amid growth in brick-and-mortar, the brand seeks to expand into white space where plant-based is under-represented.

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KitKat brings a scary innovation to store

From Shopper Marketing Report: “Spooky Friends” are part of the return of Nestle’s socially distanced trick-or-treat program.