Shopper Marketing

RTD-sapsucker

Sapsucker tries to take root in a booming RTD market

The sparkling water brand is riding strong feedback for use as a mixer and mocktail into a new category.

Dove Kids_Gift Pack

Dove brings its self-esteem messaging to bath time

Taking inspiration from its parent brand, Dove Kids Care aims to make sure children get positive affirmations from the shelf to the tub.

Print

Quebec dairy co-op Nutrinor is getting a makeover

The brand leans into trends around traceability, sustainability and innovation to be seen as more than a regional player.

Flourish Pancakes-Flourish Pancakes Launches Highly Anticipated

Flourish takes an ecomm-led approach to breakfast

Without a big marketing budget to invest in-store, the pancake brand is building a digital funnel that complements retailers.

McKewans2

Why grocers and restaurants are teaming up on prepared meals

Retailers are bringing more culinary chops to stores to enhance their meal offerings.

becelshelfblade

Becel brings its Kind Hearts Fund program to stores

Given that the CSR program is tied to purchase, a clear and concise approach was an important strategic choice.

Screen Shot 2021-03-31 at 12.59.54 PM

Clorox helps the on-the-go consumer clean up

From Shopper Marketing Report: The brand tries to extend its trust outside the home with its biggest launch in recent history.

mens-toronto-raptors

Unilever names LPi Group its shopper and in-store AOR

The independent’s “biggest win” in its 30-year history comes alongside a series of new executive appointments.

Heinz-sauces

How Heinz is pushing its portmanteau sauces in-store

The company’s success creating top-of-funnel demand online helps compliment trial and repeat efforts for LTOs.

doggie-dessert

Are lines blurring between pet and human food?

The latest Nourish Marketing insights also show changing views on food and wellness could impact (or outright end) diet culture.

Furlani-s Food Corporation-5

Furlani is saving time by getting baked in a bag

The garlic bread brand aims to combine convenience and a premium product, while driving trial to the rest of its portfolio.

just egg- nl - main

Just Egg hatches a plan for its Canadian launch

The plant-based company is utilizing on-site and retailer media to drive trial among customers looking for easy, better-for-you options.

Avocados-creative-instore

How Avocados from Mexico evolved its versatility message

The category leader is driving consumption by inspiring shoppers with more occasions.

Nando-s Canada-Looking to Fire Up Your Future- Nando-s PERi-PERi

Nando’s opens an inspiring new contest

The restaurant-slash-hot-sauce brand believes giving people a chance to pursue their new passions has stopping power.

Grocery, CPG, retail

Some unexpected categories are boosting online share

Growth in ecomm sales of hot beverages, deli meat and OTC medicine are among the ‘behavioural resets’ Nielsen has identified.