Shopper Marketing
Lactalis takes specialty cheese direct-to-consumer
In addition to answering demand for fine cheeses, the platform will deliver recipe and food content to its upscale target.
How Organic Garage is succeeding as a one-stop, all-natural grocer
The indie banner is standing out with product categories that its competitors are missing.
Avocados from Mexico helps families learn to cook
The brand’s latest Quebec-focused campaign partners with a healthy eating initiative that brings kids into the kitchen.
Graydon Skincare targets conscious buyers at Hudson’s Bay
The challenger skincare company is also joining a non-profit beauty recycling program, in part led by the retailer.
SunRype unveils recyclable, bendable paper straws
Lassonde is deploying simple messaging to highlight its expanding sustainability effort.
Sustainability is the centre of Loacker’s new platform
From Shopper Marketing Report: The Italian confectionery makes everything from ads to packaging about being “More Than Good.”
Why The Very Good Butchers cut gluten from its new line
The plant-based meat company is answering demand on the higher end of the market.
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Conagra is bringing a new fall popcorn flavour to Canada
The CPG’s better-for-you Boomchickapop LTO is using positivity to spread the message.
Who is using Instacart and how?
Insights firm Caddle finds that it is not just grocery stores that are benefiting from the delivery service.
Holy Napoli is heating up the premium frozen aisle
With its investment, Bond Bakery could be kicking off more high-end products coming to the space.
WakeWater is getting a design perk up as it comes to Loblaw nationally
Flavour stripes and a larger logo are helping the caffeinated beverage pop at point-of-sale.
LCBO signs on to Aeroplan
The liquor retailer has partnered with Air Canada’s loyalty program after withdrawing from Air Miles in March.
Arterra ramps up its supermarket strategy
From Shopper Marketing Report: The winemaker’s displays aim to retain customers who changed habits during the pandemic.
How shopper marketing has been shaped by the pandemic this year
Mosaic’s Jason Dubroy updates us on the importance of packaging, store layouts and even QR codes.
High Liner is going to market much more aggressively
The Nova Scotia-based frozen seafood company recently announced a doubling of Q2 profits as a result of its efforts.
