Shopper Marketing

Kellogg brings Cheez-It crackers to Canada

Backed by a large-scale launch campaign, the CPG company expands its cracker portfolio to capture more snacking occasions.

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Nature’s Way finds the truth about Omega-3s

The supplement brand’s custom displays and lie detector tests enforces a “transparent” brand positioning in 250 specialty stores.

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Oreo pops up in Toronto with more ‘stuf’ than ever

While promoting an LTO, the shop also helped Canadians tap into other things they like about the various forms the cookie takes.

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Premium mixer 1642 packs a punch

The beverage brand promoted its tonic and ginger beer through a shopper marketing program in IGA stores across Quebec.

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CPGs promote in store ahead of the Big Game

Frank’s RedHot and Mars Wrigley are been promoting their brands’ association with the NFL this season through contests and kegs.

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D’Italiano suits up with the Raps to drive bread growth

From Shopper Marketing Report: The Weston brand created new packaging and a campaign to help fans “#GetThatBread.”

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The Meatless Farm Co. targets key retailers and meat eaters

The plant-based food company is driving purchases by hitting flexitarians with messaging right outside grocery stores.

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Strategy’s most read of 2019: Shopper Marketing Report

The most eye-catching shopper stories from the last year.

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Lassonde has a thirst for paper straws

From Shopper Marketing Report: A limited run for juice box brand Oasis will provide feedback to improve the next edition.

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Baileys hits malls with Treat Bars

The Diageo brand is bringing its pop-up model to the GTA to promote its global indulgence message during the holidays.

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Where to place plant-based foods in grocery stores

Plant Based Foods of Canada finds differences in where meat and non-meat eaters want to find products.

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Sobeys rolls out sensory-friendly shopping nationally

The grocer expands a pilot project to make all of its stores more inclusive of people with autism or other health considerations.

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Loblaw grows its digital shelf

Experts weigh in on the grocery banner expanding its PC Express offerings into pet, home and baby products.

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Retail sales slump (again) heading into the holidays

Analyst Ed Strapagiel predicts 2019 could be one of the worst years since the recession.

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Keurig pops up, touts K-Cup recycling

The coffee brewer is educating consumers about its recycling program during its holiday mall activation.