Shopper Marketing

Halloween-candy

Gen Xers are keen on spending for Halloween

Insights from Caddle also reveal that almost half of Canadians will buy more candy after eating their first purchase.

Cadbury-Caramilk-shopper-marketing

What Mondelez has in store for Halloween

From Shopper Marketing Report: How the company plans to drive 50% growth and what changes are coming for other holidays.

Guru-shopper-program

Guru teams up with a Quebec reality show

The energy drink is reaching out to outdoor enthusiasts and fans of the hit show, Occupation Double.

Main-Astro

Astro keeps it simple at shelf

Lactalis feels some functional benefits (like those for its new Protein & Fibre yogurt) are compelling enough to stand out on their own.

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Loblaw runs a big contest to drive PC Optimum downloads

The company hopes driving home new ways to earn points will win over holdouts that have yet to adopt the app.

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Quaker is hoping to score in-store with a big Hockey Canada contest

The brand’s effort to win breakfast comes with a “can’t miss” display.

Evolve Agency Group

Brandfire and OKD merge to become Evolve

Brandfire’s shopper capabilities are getting a boost with complementary media and production services.

Make Meals with More Meaning (2)

McCormick brings more meaning to the fall season

From Shopper Marketing Report: Displays for Club House and French’s address preventing hunger at schools ahead of Thanksgiving.

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Grocers’ buy local programs help Quinta disrupt quinoa

The Guelph brand believes there’s room for a made-in-Canada option in a category dominated by imports.

Caramilk-shopper-campaign

A bigger bar could be a secret to Caramilk’s success

The Mondelez brand has new packaging and formats for a contest that enforces a key brand equity message.

cheese-world

Lactalis takes specialty cheese direct-to-consumer

In addition to answering demand for fine cheeses, the platform will deliver recipe and food content to its upscale target.

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How Organic Garage is succeeding as a one-stop, all-natural grocer

The indie banner is standing out with product categories that its competitors are missing.

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Avocados from Mexico helps families learn to cook

The brand’s latest Quebec-focused campaign partners with a healthy eating initiative that brings kids into the kitchen.

GraydonHBC

Graydon Skincare targets conscious buyers at Hudson’s Bay

The challenger skincare company is also joining a non-profit beauty recycling program, in part led by the retailer.

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SunRype unveils recyclable, bendable paper straws

Lassonde is deploying simple messaging to highlight its expanding sustainability effort.