Shopper Marketing
-
Trade-war chaos an opportunity for food manufacturers: Charlebois
March 11, 2025 -
Coca-Cola forging new path to connect Canadians with Fuze
March 5, 2025 -
Oikos fuels fitness fiends with protein-rich yogurt range
February 28, 2025 -
Agency News: Field Agent launches hybrid agency, Agnostic unveils XM offering
February 26, 2025 -
Kruger names hockey stars and adds a freebie to its Big Assist program
January 23, 2025 -
Oreo champions hockey accessibility in major shopper program
January 23, 2025 -
Canadian NBA guard points shoppers to new Reese’s Nougat
January 16, 2025 -
Unilever’s Liquid I.V. expands its presence in Canada with new flavour
January 14, 2025 -
With the help of LG2, Olymel makes first major change to corporate image
January 10, 2025 -
Canada’s most trusted brands can command price premiums: BrandSpark research
December 5, 2024 -
Daiya’s spicy pizza aims to quell taste skepticism of plant-based pies
December 5, 2024 -
Coca-Cola celebrates community spirit through contesting and a caravan
November 27, 2024 -
Industry News: Silver Lining names president and Casacom closes purchase deal
November 12, 2024 -
How Coors Light is toasting a Raptors partnership milestone
November 8, 2024 -
Canadian Tire ramps up holiday deals, lengthens Black Friday sale
November 7, 2024 -
Advil drafts Canadian NFL player to help fight pain
October 17, 2024 -
Zavida launches new advent calendar for Nespresso pods
October 15, 2024 -
U of T teams up with Lululemon as part of larger co-branding strategy
September 30, 2024 -
Mailroom vodka launches under new distributor
September 23, 2024 -
Protein Candy launches via Sobeys and Circle K stores
September 23, 2024 -
Industry Moves: Hover Group acquires Black Rock
September 10, 2024 -
Fanta brings Beetlejuice flavours to retail
September 6, 2024 -
Egglife looks to crack the Canadian market
August 23, 2024 -
Lactalis ties back-to-school back to Kids Help Phone
August 9, 2024 -
Reese’s debuts nostalgic offering at Costco
August 2, 2024 -
Magnotta gets its ducks in a row with recyclable paper bottle packaging
July 31, 2024 -
Coors taps into music fandom
July 12, 2024 -
Walmart rolls out sensory-friendly hours nationally
July 10, 2024 -
Purplesful gets spicy with new on-trend offering
July 5, 2024 -
Retail consultancy Field Agent buys Shelfgram
June 18, 2024 -
How 5-hour Energy is getting a boost through contesting
June 14, 2024 -
Mondelez builds another multi-brand snack pack for the Olympics
May 28, 2024 -
Oreo uses the force of a popular IP for new LTO
May 23, 2024 -
Why Rascals birthed a rebrand and redesign
May 17, 2024 -
Joyburst gets animated with Disney and Pixar instore
May 9, 2024 -
Jason Dubroy unveils The Commercery
April 17, 2024
TOP STORIES
Agencies
Cossette names Becca Lucas Lord and Trent Thompson to leadership team
Sponsored
Lululemon rewrites the playbook for AI-powered performance marketing
Hires
Agency Moves: YPR makes trio of hires, plus changes at Rethink and Leo
