Shopper Marketing

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Foothills Creamery brings an arena treat to Calgarians

Red Cinnamalt Swirl is inspired by the Flames’ colours and a staple of its Saddledome arena concessions.

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Duncan Hines is tickled pink about its new baking kits

The Conagra brand is deploying print and digital flyers to attract bakers who are limited in time or ability.

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Bodacious finds a perfect partner in Shiseido

The wine and makeup brands are co-promoting a makeup giveaway to help Canadians be their confident selves again.

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How Nic Laloux is enticing Gen Z with vintage POS

From Shopper Marketing Report: The Arterra wine is targeting social bohemians with pastel colours and cycling giveaways.

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Topo Chico leans into century-long brand equity

The Molson Coors/Coca-Cola hard seltzer is coming to Canada aimed at consumers weary of other offerings available.

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Wondering where to watch the SIA Awards?

The 2022 winners will be revealed during a virtual show at 12:30pm today.

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Happy Pops takes its treats to Wonderland

The all-natural frozen treat is the theme park’s official frozen stick as it continues to boost appeal with adults and kids.

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Metro, Giant Tiger and Dollarama join Instacart

The addition of more grocery and specialty retailers is the latest sign the ultra-fast delivery economy is still heating up.

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Boursin wants to be more than a premium snack

From Shopper Marketing Report: The cheese brand’s contest aims to make inroads in less formal occasions, like brunch.

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Dr Pepper gets ‘ridonculous’ with cream soda LTO

The beverage brand is calling out its blend of 24 flavours and FOMO appeal.

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Support for sustainable packaging is growing

Consumers are not just more conscious of packaging choices, but willing to pay more for greener options.

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Kraft Heinz sticks to a simple approach for hazelnut

The company’s effort to challenge Nutella focuses on the ingredients and varieties families care about.

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Butterfinger has a crispety, crunchety shopper campaign

The brand’s return to Canada focuses on the differentiation that comes with its recipe and ready-to-go credentials.

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Italpasta is extending its pasta love affair into stores

With a focus on Ontario and the West, the brand is using in-store displays to amp up the appetite appeal.

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Ocean Brands keeps its sustainable message straightforward

The company is utilizing recognition consumers already have for MSC certification.