Shopper Marketing

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Lactalis takes specialty cheese direct-to-consumer

In addition to answering demand for fine cheeses, the platform will deliver recipe and food content to its upscale target.

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How Organic Garage is succeeding as a one-stop, all-natural grocer

The indie banner is standing out with product categories that its competitors are missing.

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Avocados from Mexico helps families learn to cook

The brand’s latest Quebec-focused campaign partners with a healthy eating initiative that brings kids into the kitchen.

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Graydon Skincare targets conscious buyers at Hudson’s Bay

The challenger skincare company is also joining a non-profit beauty recycling program, in part led by the retailer.

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SunRype unveils recyclable, bendable paper straws

Lassonde is deploying simple messaging to highlight its expanding sustainability effort.

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Sustainability is the centre of Loacker’s new platform

From Shopper Marketing Report: The Italian confectionery makes everything from ads to packaging about being “More Than Good.”

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Why The Very Good Butchers cut gluten from its new line

The plant-based meat company is answering demand on the higher end of the market.

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Conagra is bringing a new fall popcorn flavour to Canada

The CPG’s better-for-you Boomchickapop LTO is using positivity to spread the message.

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Who is using Instacart and how?

Insights firm Caddle finds that it is not just grocery stores that are benefiting from the delivery service.

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Holy Napoli is heating up the premium frozen aisle

With its investment, Bond Bakery could be kicking off more high-end products coming to the space.

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WakeWater is getting a design perk up as it comes to Loblaw nationally

Flavour stripes and a larger logo are helping the caffeinated beverage pop at point-of-sale.

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LCBO signs on to Aeroplan

The liquor retailer has partnered with Air Canada’s loyalty program after withdrawing from Air Miles in March.

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Arterra ramps up its supermarket strategy

From Shopper Marketing Report: The winemaker’s displays aim to retain customers who changed habits during the pandemic.

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How shopper marketing has been shaped by the pandemic this year

Mosaic’s Jason Dubroy updates us on the importance of packaging, store layouts and even QR codes.

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High Liner is going to market much more aggressively

The Nova Scotia-based frozen seafood company recently announced a doubling of Q2 profits as a result of its efforts.