Shopper Marketing

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What’s the deal with digital flyers?

More companies are shifting spend to discount apps to reach consumers during vital pre-shop moments.

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Bold by Nature nurtures a new identity for healthy pet owners

New branding and in-store materials aim to break down barriers to raw food diets.

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Cashing in on advancements in frictionless shopping

From Shopper Marketing Report: For retailers chasing convenience and speed, are contactless concepts the new Holy Grail?

frozen-foods

For frozen foods, flavour is bigger than brand or health

According to the latest insights from Caddle, demand is skyrocketing, and brands need to figure out how to stand out.

Energize

Perrier eyes a new healthy niche in energy drinks

The sparkling water brand is filling demand for healthier options in the category.

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General Mills cheers a little louder for Olympians

The company is boosting its “Cheer” Olympic platform with a new ad, bolder designs, promos and custom retailer programs.

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Nearly half of Canadians purchase ‘natural’ products

Mintel’s latest study also reveals buying local is more top of mind for Canadians than Americans.

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Why Calgary Co-op’s local loyalty is so strong

From private label to customizing selection by neighbourhood, the grocer’s VP of marketing explains its extensive community approach.

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Dentsu and Sampler team up to offer integrated trial

In addition to getting access to each other’s clients, the sampling service will help CPGs connect trial with digital marketing.

OnlineShopping

SMF 2021: How shopping habits are shaping omnichannel strategies

During a virtual session of strategy’s forum, Deloitte experts discussed the implications of new behaviours on physical retail.

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Shortlist released for 2021 SIA Awards

The winning work in retail, shopper marketing and brand activations will be revealed later this month.

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Hershey goes grassroots to activate its NBA partnership

Circle K takeovers and contesting are part of a donate-with-purchase push to build and upgrade basketball courts for youth.

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Big Rock calls out what’s ‘real’ about its hard tea

Calgary’s largest brewer is taking a craft-centric approach to its White Peaks brand to pursue more RTD growth.

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Campbell’s celebrates Andy Warhol to ‘pop’ at shelf

The soup brand’s LTO, meant to be a pop art-style collectors item, is being supported with its biggest influencer campaign to date.

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Will Mondelez’ mystery Sour Patch Kids hit the sweet spot?

The candy brand is trying to drive ongoing engagement during an important season with a scavenger hunt and convenience partnerships.