Shopper Marketing

Rilli Brilli

Arterra gets more playful with hard sparkling sodas

From Shopper Marketing Report: The maker of Inniskillin and Jackson Triggs wines caters to more tastes with its first RTD drinks.

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Neale’s Sweet ‘n Nice adds vibrancy to the ice cream aisle

The Caribbean-inspired brand adjusted promotion plans for its national expansion.

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Cadillac Fairview unveils new national shopping app

Live by CF will help consumers navigate pre- and post-pandemic concerns, while giving retailers insight into their shopping habits.

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Peanut butter demand ‘through the roof’ for Smuckers

The company is making sure its Jif brand stands out and earns market share with digital pushes and measured innovation.

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Inabuggy helps CPG stand out in grocery delivery

Amid a surge in orders, the service has seen big interest in helping brands make cash-back and discount offers.

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Sapsucker builds the market for water from maple trees

The health-focused sparkling water brand is using meal kits to drive targeted trial and household penetration.

End Cap - LCBO

Will consumers hail this Caesar?

Matt & Steve’s grows from garnishes to ready-to-drink, as it looks to take some market share away from Mott’s.

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How to premiumize seafood in a can

Scout Canning pivots from foodservice to consumer sales with the help of DTC sampling.

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What the future of shopper experiences will look like

From Shopper Marketing Report: Virtual events and old school tactics (like in-store displays) both have a place in driving trial.

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What are the new consumer segments?

Jackman Reinvents breaks down changing attitudes that are now driving consumers (and how to reach them).

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Beyond Meat gets ready for barbecue season

The leader in plant-based meat launches its first sausages by adding more focus on the versatility of its products.

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Making wine in a box premium

Stel + Mar is trying to shed the baggage of cans and Tetra Paks to reach millennials who want quality and convenience.

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Greenhouse finds new opportunities for itself and suppliers

In addition to helping food companies hit by closures, theThe juicer has seen a sales lift from its products moving to the impulse lane of grocery stores.

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Shopper Marketing Forum goes virtual

A free series of twice-weekly virtual events charting how to adapt to a new consumer reality begins on Thursday.

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New app predicts COVID-19 product shortages

Simporter’s Epidemic Demand Surge Protector is based on sentiment, demand and community transmission data.