Shopper Marketing

Kraft Heinz Canada-Heinz Reinvents its Baby Food Line With Launc

Kraft Heinz goes fully natural for new baby food brand

From Shopper Marketing Report: Heinz by Nature replaces the Heinz Baby brand, educating parents to stand out on shelf.

Screen Shot 2020-08-05 at 3.06.46 PM

Yellofruit creates its own digital flyer

The frozen dessert worked with Reebee to drive awareness, piggybacking on grocers’ delivery services to drive online sales.

Crispers Cheddar - Store Display 1

Crispers goes in-store to get noticed by snackers

Mondelez focuses launch efforts for a new SKU on shopper messaging that leans on product adjacencies and the Christie brand.

SmirnoffRose_RTD

Smirnoff rides back into experiential

The vodka brand is busting out vendor bikes to reach those on a summer stroll with its new RTD additions.

Screen Shot 2020-07-22 at 1.23.45 PM

Mini Babybel focuses on shelf

Cheese tastings have been nixed in store, so the brand is focusing primarily on store signage and coupons to drive trial.

Rival_tech

Kimberly-Clark, Jagermeister explore mobile surveys

The Mobile Community enables brands to have conversations with shoppers through messaging app features (including video).

Screen Shot 2020-07-22 at 10.43.36 AM

A beer for the bike boom

Rally fills a white space that caters to cyclists and outdoor enthusiasts looking for electrolyte fuel.

Screen Shot 2020-07-22 at 1.40.44 PM

Steam Whistle pivots with on-pack scavenger hunt

From Shopper Marketing Report: Due to the pandemic, the brand converted the program from being experiential to packaging led.

fit-aid

FitAid brings its supplements from gyms to grocery

The ‘drinkable vitamin’ brand is looking to conventional retail as efforts targeting fitness clubs have been off the table.

Good-to-Go

How Good to Go reaches people who aren’t on the go

The keto-friendly snack looks to new flavours, a YMCA partnership and new in-store tactics to reach casual fitness enthusiasts.

livescaletv2

Livescale looks to scale up shoppable livestreams

A partnership with Shopify brings a digital version of live shopping to more digital savvy businesses.

Babe-Wine

Labatt gets into the wine business

From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.

Rilli Brilli

Arterra gets more playful with hard sparkling sodas

From Shopper Marketing Report: The maker of Inniskillin and Jackson Triggs wines caters to more tastes with its first RTD drinks.

sweet-nice

Neale’s Sweet ‘n Nice adds vibrancy to the ice cream aisle

The Caribbean-inspired brand adjusted promotion plans for its national expansion.

640x350-retail-hero-fairview-mall

Cadillac Fairview unveils new national shopping app

Live by CF will help consumers navigate pre- and post-pandemic concerns, while giving retailers insight into their shopping habits.