Shopper Marketing

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Lay’s hopes its new look pops on shelf

PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.

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BioSteel looks to ball with Circle K

The official sports drink of the Raptors is tapping a popular convenience chain with its new shopper program.

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Fever-Tree Canada branches out its sampling

The premium mixer brand partners with a premium hotel for a dining experience to drive more awareness in Canada.

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Metro’s new health labels come with a dose of data

From Shopper Marketing Report: The grocer is deepening its insights by letting shoppers search products by 50 different attributes.

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Calling products “sharing size” may not have the intended effect

New research suggests large formats warp consumer perception of what they eat.

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Cadbury Dairy Milk refresh is cuckoo for cocoa stuff

The new look includes a redrawn wordmark, iconography and typography to reinforce the feel-good product story.

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How Suku Vitamins is fitting in with interest in total health

From Shopper Marketing Report: The brand hopes a simple, “free-from” message will cut through confusion in the vitamin aisle.

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Rubicon Exotic sees green in coconut water

The exotic fruit specialist hopes a big shopper presence for a new organic drink will help it stand out in a mainstreamed category.

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Strategy’s most-read of 2020: Shopper Marketing Report

The year’s most eye-catching stories included No Frills’ gammified flyer and answers to all the questions about shopping in a pandemic.

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What drives grocery loyalty online?

Caddle examines consumer preferences across major online players and explores how they can win over consumers in ecomm.

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Snack bar hopes its launch in Canada will bear fruit

LA-based That’s It is coming to grocery and aims to differentiate by promoting products that are “free from the top 12 allergens.”

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Impulse buys are still vital to the future of snacking

Euromonitor explores ways snack brands can continue to drive spontaneous purchases in an online world.

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Sampler and Men’s Health launch a sample kit

From the SMR newsletter: The publication’s readers handpick CPG samples that best match their lifestyle.

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Becel boosts a kind digital campaign with shopper

The brand is keeping all shopping experiences in mind to enforce a brand pillar and capitalize on holiday baking.

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Chosen Foods sees potential in avocado condiments

The San Diego company is also offering up a new brand identity as it tries to boost brand awareness north of the border.