Shopper Marketing

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Rexall adds Instacart to its ecommerce mix

The new offering allows the company to trade on the strength of its brand in a growing retail space.

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‘Clinically proven’ is a very attractive product claim

An FMCG Gurus report reveals that consumers are taking a more proactive approach to wellness.

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Cadbury hopes its vegan bars take root in Canada

Made from almonds instead of milk, the CPG tasted success with the bar in the U.K.

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Arctic Gardens gets a localized brand overhaul

The makeover emphasizes the source of its frozen vegetables and differentiates it from competitors.

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Lactalis is looking to score big with soccer

From Shopper Marketing Report: The dairy brand’s campaign is marked by big, attention-grabbing displays.

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Tre Stelle adds cream cheese to its product portfolio

The Arla brand is leaning into baking occasions and colourful, differentiated packaging to take on an entrenched global player.

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Inside Metro’s Ontario Locally Sourced program

The grocer is seeing a wider range of products and strong Royal Agricultural Winter Fair coupon redemptions.

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Couche-Tard, Fire & Flower expand retail relationship

The cannabis retailer will open four new co-located stores with the convenience operator throughout Ontario.

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Campbell’s goes after adult snackers with big Goldfish

The CPG’s latest snack innovation, Mega Bites, are being brought to life through POS and the metaverse.

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Private label interest is booming

According to Caddle insights, amidst inflation, private label brands are seeing big spikes in search traffic.

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Why Laker Lager is doing a meat stick promo

From Shopper Marketing Report: Working with Piller’s gives both brands exposure in different channels.

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Becel takes sampling and couponing to bakeries

The margarine brand is heroing two vegan SKUs as it looks to compete with conventional butter for baking.

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Well Juicery toasts mental health at shelf

The beverage maker used a bottle collar instead of a cheaper shelf talker to drive awareness about the issue.

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Blender Bites taps immune health for its new smoothie

The plant-based pre-portioned frozen brand is also opting for a modern packaging update.

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Arterra takes Maison Ladore wine to Quebec grocery

The Cassandra Loignon-led lifestyle brand is aimed squarely at young women.