Shopper Marketing
Kraft Heinz goes fully natural for new baby food brand
From Shopper Marketing Report: Heinz by Nature replaces the Heinz Baby brand, educating parents to stand out on shelf.
Yellofruit creates its own digital flyer
The frozen dessert worked with Reebee to drive awareness, piggybacking on grocers’ delivery services to drive online sales.
Crispers goes in-store to get noticed by snackers
Mondelez focuses launch efforts for a new SKU on shopper messaging that leans on product adjacencies and the Christie brand.
Smirnoff rides back into experiential
The vodka brand is busting out vendor bikes to reach those on a summer stroll with its new RTD additions.
Mini Babybel focuses on shelf
Cheese tastings have been nixed in store, so the brand is focusing primarily on store signage and coupons to drive trial.
Kimberly-Clark, Jagermeister explore mobile surveys
The Mobile Community enables brands to have conversations with shoppers through messaging app features (including video).
A beer for the bike boom
Rally fills a white space that caters to cyclists and outdoor enthusiasts looking for electrolyte fuel.
Steam Whistle pivots with on-pack scavenger hunt
From Shopper Marketing Report: Due to the pandemic, the brand converted the program from being experiential to packaging led.
FitAid brings its supplements from gyms to grocery
The ‘drinkable vitamin’ brand is looking to conventional retail as efforts targeting fitness clubs have been off the table.
How Good to Go reaches people who aren’t on the go
The keto-friendly snack looks to new flavours, a YMCA partnership and new in-store tactics to reach casual fitness enthusiasts.
Livescale looks to scale up shoppable livestreams
A partnership with Shopify brings a digital version of live shopping to more digital savvy businesses.
Labatt gets into the wine business
From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.
Arterra gets more playful with hard sparkling sodas
From Shopper Marketing Report: The maker of Inniskillin and Jackson Triggs wines caters to more tastes with its first RTD drinks.
Neale’s Sweet ‘n Nice adds vibrancy to the ice cream aisle
The Caribbean-inspired brand adjusted promotion plans for its national expansion.
Cadillac Fairview unveils new national shopping app
Live by CF will help consumers navigate pre- and post-pandemic concerns, while giving retailers insight into their shopping habits.
