Silver Lining names CMO its president

Hospitality, communications and strategic consulting firm Silver Lining Marketing has appointed Nancy Ripton as its new president.

Ripton brings more than 20 years of senior leadership, marketing and communications experience her new role. Previously, she was Silver Lining’s chief marketing officer.

The move follows the recent acquisition of Silver Lining Marketing by Room Holdings, a networking, research and data analytics company.

Silver Lining has a client roster that includes Redberry Restaurants, Reunion Coffee Roasters and Cleveland Clinic Canada.

Casacom purchases Nextmoov

PR and communications shop Casacom has acquired Montreal’s Nextmoov, a marketing firm specializing in business strategy and brand development, which has a footprint in Canada, France and Morocco.

This acquisition brings together two firms that were founded by Marie-Josée Gagnon (Casacom) and Christina Riverin (Nextmoov) more than 20 years ago.

This summer, Casacom, the Worldcom PR partner agency, rebranded and unveiled the tagline “Let’s make history.” Earlier this year, Casacom secured the business of tour operator Scenic Group and was tasked with communication strategies, media relations and digital storytelling to boost the profile of Emerald Cruises and Scenic Luxury Cruises and Tours in Canada.

Torchia launches Torchia Studio

Torchia Communications has unveiled Torchia Studio, which brings together communications strategists, copywriters and designers to deliver visual campaigns and creative assets.

Jean-Claude Torchia, founder and CEO at Torchia Communications, says the new division allows the PR firm to expand its services and offer more creative solutions including digital, print, video or branding work.

Torchia has provided PR and comms support for the likes of QSR Jimmy John’s, Laser Clinics Group and Lagoon Seafood.