Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
cogeco-campaign

Cogeco goes ‘epic’ to shake up connected TV

To help Epico compete with IPTV offerings from national players, the telco is bringing excitement to small urban centres.

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SickKids shows the day-to-day resilience of moms

The hospital takes a long-form, vlog-style approach to encourage participation in its gifting program this Mother’s Day.

Neutrogena-main

Neutrogena appeals to Quebec’s skincare needs

The cosmetics brand is celebrating the province’s unique face cleaning rituals as it hikes ad spend in the province.

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The&Partnership promotes Andre Louis to president

The longtime strategy lead will oversee the agency’s expansion across the country and in North America.

RTD-sapsucker

Sapsucker tries to take root in a booming RTD market

The sparkling water brand is riding strong feedback for use as a mixer and mocktail into a new category.

Dove Kids_Gift Pack

Dove brings its self-esteem messaging to bath time

Taking inspiration from its parent brand, Dove Kids Care aims to make sure children get positive affirmations from the shelf to the tub.

Print

Quebec dairy co-op Nutrinor is getting a makeover

The brand leans into trends around traceability, sustainability and innovation to be seen as more than a regional player.

Flourish Pancakes-Flourish Pancakes Launches Highly Anticipated

Flourish takes an ecomm-led approach to breakfast

Without a big marketing budget to invest in-store, the pancake brand is building a digital funnel that complements retailers.

Canopy Growth Corporation-Canopy Growth Introduces Vert - a Queb

Canopy Growth makes a new cannabis brand for Quebec

Vert aims to give consumers a premium, locally made brand that will drive loyalty and round out its portfolio in the province.

Open-Farm-pet

Open Farm is looking for big impact in the surging pet market

With its first TV buy, a Blue Jays sponsorship and an omnichannel retail expansion, the ethically sourced pet food hopes to compete with legacy brands and new entrants.

Kraft-Heinz Canada-Kraft Heinz Canada Announces New Chief Catego

Kraft Heinz picks a new chief category and brand officer

Former head of grocery business Kelly Fleming takes over the post from Federico Arreola.

Montellier Campaign2

How Montellier is trying to sparkle outside of Quebec

Breaking from an approach that focused on where it was sourced, the carbonated water brand is opting for a message about “balance” that ties it closer to consumer tastes.

Vancity-image

Vancity’s rebranding is all about its plan for the planet

The B.C.-based credit union is making fighting climate change a focal point of its equitable, for-the-people model.

Medical Marijuana/ Cannabis And Accessories

New formats could still drive a boom in cannabis

Analysis by Brightfield shows that while things like beverages got off to a slow start, their potential for growth outpaces flower.

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Saxx launches another ballsy campaign

The brand is emphasizing confidence to further build its place in the premium underwear category.