Christopher Lombardo
Wiser’s and Boston Pizza ‘leap’ into gathering time
The two brands extend their positionings around bringing friends together with a promotion tied to the Leap Year.
How do Chinese consumers shop in Canada?
A Vivintel reports finds they are twice as likely to participate in sales events but less likely to buy in-store.
Aura taps female nutrition market with new grocery partnerships
How the B.C.-based supplement maker seeks to carve out space in a competitive sector.
Metro picks an ‘irresistible’ kombucha look
A student design contest gave the grocery banner insights about a new product category and private label.
Nando’s enlists Spicy P for spicy sauce
From Shopper Marketing Report: The chain taps Pascal Siakam to build recognition for the restaurant and its CPG offerings.
Dr. Oetker sings for its supper
The frozen pizza brand is giving away custom love songs and a diamond ring in a bid for younger consumers.
Up to the Minute: BPR named AOR for Pizzeria Libretto
Plus, Canada’s Marketing Hall of Legends returns and several PR agencies staff up.
Freshii tries to hijack Super Bowl conversations for good
The social campaign aims to amplify the healthy casual QSR’s ongoing work around food security.
CIBC keeps the focus on the personal side of investing
Facing competition from robo-advisors, the bank’s latest shows how human advice can be both simple and ambitious.
How OLG celebrated the Lunar New Year
The lottery corp combined sentiments of good fortune prevalent during this time of year with value-focused messaging.
Rethink Breast Cancer is game for the ‘Booby Bowl’
The breast cancer nonprofit turns to the world of video games to rally rapidly growing fanbases.
ParticipAction shifts its approach to making life better
The nonprofit continues to take a holistic view of the benefits of physical fitness, but without the jokes.
Premium mixer 1642 packs a punch
The beverage brand promoted its tonic and ginger beer through a shopper marketing program in IGA stores across Quebec.
CPGs promote in store ahead of the Big Game
Frank’s RedHot and Mars Wrigley are been promoting their brands’ association with the NFL this season through contests and kegs.
D’Italiano suits up with the Raps to drive bread growth
From Shopper Marketing Report: The Weston brand created new packaging and a campaign to help fans “#GetThatBread.”
