Christopher Lombardo
PC Insiders Report turns up the variety for summer
Loblaw is also giving the magazine a bigger in-store presence and integrating plant-based products into its wider assortment.
Roar Beverages tries to cut through better-for-you clutter
The brand is opting for vibrant, colourful digital ads to draw eyeballs and trial in a crowded beverage space.
NorthStar is betting on a tongue-in-cheek approach
The made-in-Ontario sportsbook says its real-time analytics are a major differentiator among a sea of options.
Moosehead has a beer with your name on it
The brewer leans into its working class roots by giving people a customized can for accomplishments they are proud of.
Half of cannabis purchases are made in-store
Data from Environics and Caddle goes deep into the different groups buying cannabis and what drives their purchases.
Interac simplifies the complex world of paying for stuff
In an effort to reintroduce its brand, the payment provider shows how it keeps things simple by “geeking out” over tech.
Hill+Knowlton adds to its creative studio
Greg Gray has stepped into the national leadership position, one of several recent additions.
Tim Hortons goes with coffee for new Justin Bieber collab
“Biebs Brew” not only aims to replicate last year’s success, but ties back to the QSR’s “Back to Basics” strategy.
How the economic climate is shaping grocery shopping
A joint report from Caddle and IRI reveals Canadians are far less brand loyal and more likely to switch to get a deal.
Catelli pasta gets a new look that’s easier to navigate
The pasta brand aimed to make it quicker for families to find exactly what they are looking for within a vast selection of shapes and varieties.
Montreal turns to locals to show off its ‘vibe’
The city’s tourism board shows all the things it has to offer as it shifts back to attracting international travellers.
OLG wants to democratize horse racing
The crown corp is focusing on the excitement of the track to counter perceptions that the sport is for high society types.
Wendy’s reimagines a classic tagline to introduce its breakfast menu
By asking “where’s the bacon?” the QSR is once again taking shots at its competition as it tries to win the growing daypart.
Why BMO is launching a Twitch channel
BMO NXT LVL is a long-term commitment to bring fun financial advice to the growing platform.
Happy Pops takes its treats to Wonderland
The all-natural frozen treat is the theme park’s official frozen stick as it continues to boost appeal with adults and kids.
