Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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PC Insiders Report turns up the variety for summer

Loblaw is also giving the magazine a bigger in-store presence and integrating plant-based products into its wider assortment.

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Roar Beverages tries to cut through better-for-you clutter

The brand is opting for vibrant, colourful digital ads to draw eyeballs and trial in a crowded beverage space.

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NorthStar is betting on a tongue-in-cheek approach

The made-in-Ontario sportsbook says its real-time analytics are a major differentiator among a sea of options.

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Moosehead has a beer with your name on it

The brewer leans into its working class roots by giving people a customized can for accomplishments they are proud of.

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Half of cannabis purchases are made in-store

Data from Environics and Caddle goes deep into the different groups buying cannabis and what drives their purchases.

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Interac simplifies the complex world of paying for stuff

In an effort to reintroduce its brand, the payment provider shows how it keeps things simple by “geeking out” over tech.

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Hill+Knowlton adds to its creative studio

Greg Gray has stepped into the national leadership position, one of several recent additions.

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Tim Hortons goes with coffee for new Justin Bieber collab

“Biebs Brew” not only aims to replicate last year’s success, but ties back to the QSR’s “Back to Basics” strategy.

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How the economic climate is shaping grocery shopping

A joint report from Caddle and IRI reveals Canadians are far less brand loyal and more likely to switch to get a deal.

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Catelli pasta gets a new look that’s easier to navigate

The pasta brand aimed to make it quicker for families to find exactly what they are looking for within a vast selection of shapes and varieties.

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Montreal turns to locals to show off its ‘vibe’

The city’s tourism board shows all the things it has to offer as it shifts back to attracting international travellers.

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OLG wants to democratize horse racing

The crown corp is focusing on the excitement of the track to counter perceptions that the sport is for high society types.

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Wendy’s reimagines a classic tagline to introduce its breakfast menu

By asking “where’s the bacon?” the QSR is once again taking shots at its competition as it tries to win the growing daypart.

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Why BMO is launching a Twitch channel

BMO NXT LVL is a long-term commitment to bring fun financial advice to the growing platform.

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Happy Pops takes its treats to Wonderland

The all-natural frozen treat is the theme park’s official frozen stick as it continues to boost appeal with adults and kids.