Christopher Lombardo

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Articles by Christopher Lombardo

NS Health launches peer support with a simple message

The campaign relies on empathy to expand an initiative to the broader public.


Subscription car service Roam rebrands to be less techy

Formerly known as Curbo, the brand wants to be more playful to attract customers.

Savour_Tangy Heat Sweet Potato Fries with Spicy Herbed garlic Spicy Mayo

Hellmann’s pop-up restaurant is tied to a major CSR pillar

In addition to showing off an on-trend product, Savour’s menu re-purposes foods that frequently go to waste.


Samsung looks to forge deeper connections

The tech brand is emphasizing how it brings people together, with help from Fred VanVleet.


Turo taps into the magic of car sharing

The brand is looking to grow awareness by making even a temporary vehicle exciting.


Beacon forms ‘working alliance’ with Flint & Steel

The agencies will use combined expertise in communications and creative to offer integrated solutions for clients.

2_Giant Tiger_Slippers TV

Giant Tiger turns on the charm for the holidays

To stand out from a “sea of twinkly lights,” the discount retailer is putting its unique gifts in surreal situations.


Surrey Hospitals Foundation takes a dramatic approach to show patient overflow

In a bait-and-switch, doctors look on as ambulances take patients to other hospitals.


Companies are ready to invest in tech, despite a possible downturn

According to KPMG, web3 in particular is a big priority over the next two years.


Nikon uses fine dining to showcase how good its lenses are

Focusing on intricate details is helping the brand enforce its premium status in a category that’s increasingly competing on price.


Consumers are prioritizing thoughtful gifts over expensive ones

But Amex’s report finds Canadians are open to spending more for the right gift.


Nez hopes to resonate with a different approach to deodorant

The DTC brand wants consumers to change up their scents for different situations in their day-to-day lives.


Couche-Tard’s same store revenue drops in Canada

However, this belies strong overall Q2 numbers for the Quebec-based convenience giant.


‘Clinically proven’ is a very attractive product claim

An FMCG Gurus report reveals that consumers are taking a more proactive approach to wellness.


Cadbury hopes its vegan bars take root in Canada

Made from almonds instead of milk, the CPG tasted success with the bar in the U.K.