Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
Kraft Heinz Canada-Heinz Reinvents its Baby Food Line With Launc

Kraft Heinz goes fully natural for new baby food brand

From Shopper Marketing Report: Heinz by Nature replaces the Heinz Baby brand, educating parents to stand out on shelf.

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Righteous Gelato makes kombucha line for Sobeys

The exclusive deal builds the grocery banner’s frozen treat offerings with a health food-inspired lineup.

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Yellofruit creates its own digital flyer

The frozen dessert worked with Reebee to drive awareness, piggybacking on grocers’ delivery services to drive online sales.

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Crispers goes in-store to get noticed by snackers

Mondelez focuses launch efforts for a new SKU on shopper messaging that leans on product adjacencies and the Christie brand.

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Smirnoff rides back into experiential

The vodka brand is busting out vendor bikes to reach those on a summer stroll with its new RTD additions.

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Long & McQuade changes the tune on its marketing mix

The music retailer had a huge boost in online podcast and recording equipment sales, but it’s no replacement for in-store business.

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Kraft Heinz reports double digit growth in Canada

The CPG is one of several major advertisers that will re-invest marketing spend to drive improvements in the second half of 2020.

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Budweiser stays committed to sports

The beer brand marries its frontline worker tribute with hockey’s return and continues a cooking series with athletes stuck at home.

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Audi gets aspirational about the road ahead

The luxury brand again looks to the future to guide drivers out of the pandemic and show its own electric ambitions.

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Moms more concerned about prices than safety in back-to-school shopping

A survey also finds ecomm habits developed during COVID are tough to break.

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Tourisme Montreal wants to jump-start what’s left of summer

The organization launches a rallying cry for locals to support the Canadian city hardest hit by COVID.

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Check it out: SkipTheDishes rebrands

The food delivery app changes its branding colours to better align itself with parent co. Just Eat Takeaway.

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Canadian retail sales remain in free fall

The latest analysis by Ed Strapagiel shows that sales gains from food and drug is helping to pull the parachute ripcord.

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Streaming live from New Brunswick

Facebook Live is being tapped to spotlight local tourism businesses.

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How to maintain momentum as the crisis drags on

Adventure-seekers can’t go to the Yukon, so the region’s tourism board and Cossette are bringing the Yukon to them.