Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
J-P- Wiser-s-J-P- Wiser-s Partners with Boston Pizza to Give Awa-1

Wiser’s and Boston Pizza ‘leap’ into gathering time

The two brands extend their positionings around bringing friends together with a promotion tied to the Leap Year.

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How do Chinese consumers shop in Canada?

A Vivintel reports finds they are twice as likely to participate in sales events but less likely to buy in-store.

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Aura taps female nutrition market with new grocery partnerships

How the B.C.-based supplement maker seeks to carve out space in a competitive sector.

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Metro picks an ‘irresistible’ kombucha look

A student design contest gave the grocery banner insights about a new product category and private label.

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Nando’s enlists Spicy P for spicy sauce

From Shopper Marketing Report: The chain taps Pascal Siakam to build recognition for the restaurant and its CPG offerings.

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Dr. Oetker sings for its supper

The frozen pizza brand is giving away custom love songs and a diamond ring in a bid for younger consumers.

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Up to the Minute: BPR named AOR for Pizzeria Libretto

Plus, Canada’s Marketing Hall of Legends returns and several PR agencies staff up.

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Freshii tries to hijack Super Bowl conversations for good

The social campaign aims to amplify the healthy casual QSR’s ongoing work around food security.

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CIBC keeps the focus on the personal side of investing

Facing competition from robo-advisors, the bank’s latest shows how human advice can be both simple and ambitious.

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How OLG celebrated the Lunar New Year

The lottery corp combined sentiments of good fortune prevalent during this time of year with value-focused messaging.

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Rethink Breast Cancer is game for the ‘Booby Bowl’

The breast cancer nonprofit turns to the world of video games to rally rapidly growing fanbases.

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ParticipAction shifts its approach to making life better

The nonprofit continues to take a holistic view of the benefits of physical fitness, but without the jokes.

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Premium mixer 1642 packs a punch

The beverage brand promoted its tonic and ginger beer through a shopper marketing program in IGA stores across Quebec.

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CPGs promote in store ahead of the Big Game

Frank’s RedHot and Mars Wrigley are been promoting their brands’ association with the NFL this season through contests and kegs.

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D’Italiano suits up with the Raps to drive bread growth

From Shopper Marketing Report: The Weston brand created new packaging and a campaign to help fans “#GetThatBread.”