Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
Reitmans

Reitmans and Simons top Leger retailer survey

The brands created the best in-store (Ontario) and online shopping experiences (Canada) during the pandemic.

Quebecor-team

Quebecor continues to build its in-house creative studio

Colab Studio hires new creative directors and business leads as it internalizes work for the Videotron and Fizz brands.

Moir-campaign

McCormick promotes buying local with crowdsourced art

Olympic figure skater Scott Moir joins the French’s and Club House brand to help celebrate the company’s Canadian roots.

loreal-water-saver

CES’ biggest innovations may be in the ‘health-conscious’ economy

Even brands known for TVs and computers recognize innovating in wellness and sustainability is a must to connect with consumers.

Kruger-hindi

Kruger brings its messy, human message to its multicultural strategy

The CPG adapts “Unapologetically Human” into three languages with new edits and original music.

Jackson-Triggs

Jackson-Triggs wants wine culture to be more inclusive

The Arterra brand is using the voice that comes with being the top wine in the country to break down old barriers.

pexels-vlada-karpovich-4050315

Think about trust and trauma to move forward

Dentsu predicts safety and virtual platforms will still be important, even as people carefully curate their digital spaces.

publicis-toronto

Publicis Toronto promotes three senior leaders

The moves will help build on growth in CRM, data and insights, as well as in its Fiat Chrysler business.

COVID-SHOPPER

Why minimalists are maximally important

MiQ research reveals what makes a consumer segment that has boomed since the start of the pandemic tick.

Ultimate-kitchens

Why Recipe Unlimited is expanding off-premise restos

Why the owner of Swiss Chalet and Harvey’s is ready to take its own approach to “ghost kitchens” national.

Subaru-auto-ad

Subaru shows the upside of being big

The automaker ends siblings’ backseat rivalries as part of a push to strengthen its proposition for larger families.

candy-956555_640

Calling products “sharing size” may not have the intended effect

New research suggests large formats warp consumer perception of what they eat.

cadbury-bar-canada

Cadbury Dairy Milk refresh is cuckoo for cocoa stuff

The new look includes a redrawn wordmark, iconography and typography to reinforce the feel-good product story.

SUKU-VITAMINS

How Suku Vitamins is fitting in with interest in total health

From Shopper Marketing Report: The brand hopes a simple, “free-from” message will cut through confusion in the vitamin aisle.

Rubicon-image-2

Rubicon Exotic sees green in coconut water

The exotic fruit specialist hopes a big shopper presence for a new organic drink will help it stand out in a mainstreamed category.