Christopher Lombardo
Digital investments have given Canadian CEOs a bullish outlook
KPMG data also shows a seismic shift in how many companies plan to downsize.
Diners are eager to frequent on premise food venues
Insights from CGA show high intent to return, with outdoor dining and proof of vaccine measures helping drive confidence.
Dairy Farmers of Newfoundland and Labrador get 2% more silly
Over-the-top ads aim to show how easy a nutritional, tasty diet can be.
The time is right for Amex Canada to market around travel again
The financial brand is supporting its new Aeroplan cards by tapping in to the fact that Canadians are beginning to plan big trips again.
Lactalis takes specialty cheese direct-to-consumer
In addition to answering demand for fine cheeses, the platform will deliver recipe and food content to its upscale target.
Astro aims to refuel fibre-deficient Canadians
The Lactalis brand is going “all in” on a new protein- and fibre-rich yogurt with a campaign focused on the energy it provides.
Quaker hits the rink with hockey families to win breakfast
The PepsiCo brand is using recognizable hockey parents to ride elevated interest in old-fashioned oats.
How Organic Garage is succeeding as a one-stop, all-natural grocer
The indie banner is standing out with product categories that its competitors are missing.
Avocados from Mexico helps families learn to cook
The brand’s latest Quebec-focused campaign partners with a healthy eating initiative that brings kids into the kitchen.
Graydon Skincare targets conscious buyers at Hudson’s Bay
The challenger skincare company is also joining a non-profit beauty recycling program, in part led by the retailer.
SunRype unveils recyclable, bendable paper straws
Lassonde is deploying simple messaging to highlight its expanding sustainability effort.
Penningtons gives customers the freedom to do what they want
The retailer tweaks its view on body positivity to be about more than size.
Taxi declines to participate in Canadian Tire RFP
After 16 years of working together, the retailer and the shop are forging new separate paths.
Mary Brown’s shows its love to Manitoba potato farmers
The QSR’s latest multimedia campaign includes carving out a crop circle in one of its supplier’s fields.
The CREA accentuates the positive side of using realtors
The real estate association evolves its caveat-filled creative approach to target first-time buyers with new perceptions of “home.”
