Christopher Lombardo
SodaStream makes a “huge” in-store commitment to its latest additions
PepsiCo goes “big and bold” to continue education and awareness at the moment of truth.
KitKat brings a scary innovation to store
The “Spooky Friends” are part of the return of Nestle’s socially distanced trick-or-treating program, which has a sustainable element.
How digital flyers evolved from simple price listings
Reebee’s Mark Smith has seen the format used to call out categories, celebrate partner brands and tell deeper stories.
CPG vet Bill Ivany named president of Acosta Canada
Ivany believes the COVID-spurred increase in online purchase of goods will remain.
RCC pushes shoppers to start holiday shopping early
Amid supply chain pressure and more people shopping in-store, a new campaign aims to mitigate future frustration.
Holiday spending could be in for a big rebound
After a tough 18 months, Deloitte predicts spending in most categories to meet or exceed pre-pandemic levels.
Kraft Heinz gets income spike despite sales dip
The company says it will be “more active” during key consumer events next year, though won’t quite meet 2019 levels.
RBI thinks dinner can drive more growth at Tim Hortons
With an increased ad investment driving growth at the company, it is now looking at places where it can grow share.
SodaStream keeps things simple for its new flavours
The PepsiCo subsidiary brings Pepsi and 7Up to the beverage platform with a campaign more in-line with their mass appeal.
Product sampling is one of the best ways to drive trust
The latest insights from IMI also suggest being on some social platforms hurts trust for many consumers.
Ontario Cannabis Store wants you to stop buying from ‘your guy’
Now that stores are up and running in the province, the cannabis retailer’s first campaign shows how silly it is to still buy from the illicit market.
Unilever keeps spending behind its brands steady
CEO Alan Jope expects spend to be in line with last year, as the prestige of its brands is helping weather price increases.
Online discovery and sales are playing a bigger role in holiday shopping
A report from Google also finds concerns about sustainability and equity are influencing decisions about gift purchases.
Partake makes non-alcoholic beer part of adulthood
A new campaign is trying to build a stronger connection to having fun, while still being mindful of health and responsibilities.
Health care continues to drive P&G’s sales growth
The CPG giant also incrementally increased marketing and promo spend amid supply chain related price hikes.
