Christopher Lombardo
NS Health launches peer support with a simple message
The campaign relies on empathy to expand an initiative to the broader public.
Subscription car service Roam rebrands to be less techy
Formerly known as Curbo, the brand wants to be more playful to attract customers.
Hellmann’s pop-up restaurant is tied to a major CSR pillar
In addition to showing off an on-trend product, Savour’s menu re-purposes foods that frequently go to waste.
Samsung looks to forge deeper connections
The tech brand is emphasizing how it brings people together, with help from Fred VanVleet.
Turo taps into the magic of car sharing
The brand is looking to grow awareness by making even a temporary vehicle exciting.
Beacon forms ‘working alliance’ with Flint & Steel
The agencies will use combined expertise in communications and creative to offer integrated solutions for clients.
Giant Tiger turns on the charm for the holidays
To stand out from a “sea of twinkly lights,” the discount retailer is putting its unique gifts in surreal situations.
Surrey Hospitals Foundation takes a dramatic approach to show patient overflow
In a bait-and-switch, doctors look on as ambulances take patients to other hospitals.
Companies are ready to invest in tech, despite a possible downturn
According to KPMG, web3 in particular is a big priority over the next two years.
Nikon uses fine dining to showcase how good its lenses are
Focusing on intricate details is helping the brand enforce its premium status in a category that’s increasingly competing on price.
Consumers are prioritizing thoughtful gifts over expensive ones
But Amex’s report finds Canadians are open to spending more for the right gift.
Nez hopes to resonate with a different approach to deodorant
The DTC brand wants consumers to change up their scents for different situations in their day-to-day lives.
Couche-Tard’s same store revenue drops in Canada
However, this belies strong overall Q2 numbers for the Quebec-based convenience giant.
‘Clinically proven’ is a very attractive product claim
An FMCG Gurus report reveals that consumers are taking a more proactive approach to wellness.
Cadbury hopes its vegan bars take root in Canada
Made from almonds instead of milk, the CPG tasted success with the bar in the U.K.
