Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Omnichannel has never been more vital for retail

PwC’s latest research suggests developing safe and unified experiences is key for businesses as the economy reopens.

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The latest Subaru Outback gets returned to the wild

The automaker personifies its new model as a predator set free in its natural habitat to attract younger, outdoorsy drivers.

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Why snacks need to manage the taste-nutrition conundrum

Mike Hughes of FMCG Gurus explains how pandemic trends are changing impulse buys.

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Inabuggy brings VR shopping to St. Lawrence Market

The grocery delivery service is building on learnings from a pilot at high-end grocery banners.

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How Guru is continuing growth in convenience

The plant-based energy drink is launching an extensive campaign to secure more space in a high-growth channel.

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Why hasn’t plant-based seafood taken off?

From Shopper Marketing Report: Unlike other proteins, it has failed to be caught up in the wave of flexitarian demand.

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Kellogg sets a new ‘vector’ for its high protein cereal

A new design and digital campaign aim to move the brand away from high-performance and make it accessible to any active person.

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Gay Lea ventures into better-for-you snacking

The dairy co-op is using a broad array of tools to bring Ivanhoe Nothing But to life in grocery and convenience channels.

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Tim Hortons shows camp is more than fun and games

This year’s Camp Day campaign features an anthem penned by campers that speaks to the life skills they’ve developed.

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Virgin Mobile gets a new identity to reflect wider offerings

Virgin Plus is emphasizing the extra benefits and savings that come with a subscription, backed by one of its biggest-ever campaigns.

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Oh Henry! debuts a new, felt-covered face of its brand

Created to add humour to solving hunger, a puppet named Hank will play a major role in the brand’s future activities.

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Kraft Heinz to debut its first Canadian Olympic campaigns

KD and Kraft Peanut Butter will roll out initiatives that embrace both the cheesy and sweet sides of the Games.

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Hardbacon wants you to make more rewarding comparisons

The financial app’s first national campaign aims to get Canadians to stop picking the first product offered to them and “leaving money on the table.”

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Zulu Alpha Kilo picks up AOR duties with Waterloo Brewing

The agency will handle creative, strategy and production for the largest Canadian-owned brewer in Ontario.

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Nesquik tries to stir up fond memories with parents

The chocolate milk brand makes a strong return to advertising by focusing on the lessons that can be offered by kids.