Christopher Lombardo

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Articles by Christopher Lombardo
Canada Dry Mott-s Inc--New Look- Same Great Taste- Canada Dry Un

Canada Dry hopes its new branding pops

The visual identity, which is rolling out across products, aims to modernize the brand while still feeling nostalgic.


SickKids uses its past to prepare for the next “legendary stories”

The final fundraising push for a new hospital updates imagery from previous “VS.” campaigns to show why it needs a new facility.


Fewer large Canadian companies are prepared for cyberattacks

According to a KPMG report, this comes with big implications for brand reputation.

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Conagra reports flat Q1 ad spend, though that is set to change

The CPG plans to support more brand building in the face of inflation.


Chicken Farmers of Canada hones in on versatility

The organization’s new campaign tries to get consumers to go beyond their tried-and-true recipes.


OLG immortalizes an all-Black 1930s baseball team

By bringing the Chatham Coloured All-Stars into a video game, the crown corp aims to further enrich Ontario and tell stories from its communities.


Lactalis Canada adds specialty yogurt brand Khaas to its portfolio

The dahi and halal lines are helping the company make inroads with South Asian, Middle Eastern and North African consumers.


Desjardins puts businesses’ success at the forefront

In an effort to reach both small and large businesses, the company is telling their success stories in a way that doesn’t “take ownership” of their achievements.


Why Wonder Bread is ready for game day at 7-Eleven

The brand is contesting along with several other CPGs based around a big cash prize and the convenience retailer’s app.


New products can revitalize brands amid high inflation

From Shopper Marketing Report: BrandSpark also finds shoppers are waiting for sales, which are not coming from marketers.


How Enjoy Life is marketing allergy friendly food

The brand is adding cookies and baking chocolate to its product lineup in Canada, and making itself more accessible.


A Quebec produce brand gets a makeover

Taste of the North is being made to look more punchy and youthful.

Save On Foods

Pattison Food Group is now part of Air Miles

Grocery shoppers can earn rewards at the likes of Save-On-Foods and Urban Fare.


Convenience is driving newcomers’ bank choices

An SRG report also reveals that financial institutions only have a month to form a relationship with new Canadians.


Nissan shows off design innovation in a space age lab

The automaker goes beyond the function of its tech advancements to show drivers why its worth getting excited about.