Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
groceries

Pick-up more popular than delivery for online grocery

Field Agent’s insights also reveal that quality, freshness and the ability to utilize discounts are the biggest barriers to adoption.

shopping-cart

Deloitte predicts the future grocer will be small format

Demand for local and entrenched omnichannel habits are having an operational impact on stores, including their layouts.

Havana-club-cup

Havana Club is raising a glass to elevated rum

A glassware promo is part of a larger effort to draw in fans of other, premium drinks.

pusateris-grocery

Pusateri’s finds its sweet spot in the new normal

From Shopper Marketing Report: Paolo Pusateri discusses the role pandemic shifts will play in the growth of premium grocery.

NUGGS

Nuggs is trying to be brave at shelf

McCain’s new plant-based brand is taking the same social-friendly tone that made it a hit in the U.S., into stores.

Real-Canadian

Real Canadian Superstore redefines what makes Canadian cuisine

To make sure everyone is welcomed in its aisles, 123w’s first campaign for the grocer wants to ensure Canada’s diversity is reflected in the food we eat.

Heinz Ketchup Puzzle

Cannes 2021: Final batch of shortlists bring 42 Canadian nominations

Rethink, FCB and Ogilvy added the most to their tallies across seven categories.

trussstorefront

Truss wants to show people the LCBO isn’t the only place to buy drinks this summer

The cannabis-infused beverage maker is trying to shake up consumer retail habits as they prepare to socialize again.

underplayed

Cannes 2021: Entertainment and Craft categories bring 19 Canadian nominations

BBDO, FCB and Ogilvy are among the eight agencies that added to their tallies.

live-concert

Canadians are eager for events, unless it’s for charity

IMI’s latest report also suggests an inevitable rebound for foodservice and that in-store ads are a bigger purchase driver than social.

Hero-Key

Cannes 2021: Another day, another 33 nominations for Canadian agencies

Creative Data, Creative Strategy, Direct, Social and PR brought in another big haul.

Harley-Sikh-Turban

Harley-Davidson puts safety (and diversity) first

The “Tough Turban” was designed to let Sikh riders hit the road safely while still honouring their faith.

NES-Summer-Launch_Iced Coffee

Nespresso uses a premium positioning to connect with two different targets

The brand is showing the quality of iced coffee to tap into summer demand, while also driving awareness for its little-known B2B division.

03_CircleK_Favor-scaled

Couche-Tard picks Taxi as its AOR

The Canada-wide assignment includes “a full slate of agency work” for both the Circle K and Couche-Tard convenience banners.

OMHA-campaign

OMHA wants an assist with registration

The organization’s largest-ever push is centred around the social benefits young players have been missing this year.