Christopher Lombardo
How have 2020′s food trends changed?
Food marketing agency Nourish updates its predictions to see which pandemic behaviours are here to stay.
Canadians worry about the pandemic impacting others
Data from Abacus suggests younger people, in particular, spend more time thinking about societal impacts than their own finances.
Ogilvy launches new consulting division
Led by managing director Kevin Sutherland, the offering will focus on using behavioural science to help guide transformation.
The new retail environment
Consumers have built increasingly complex shopping experiences for themselves, from what they buy to how they buy it.
The Shoe Company and DSW try on a new retail approach
To draw customers back to a highly tactile environment, the retailers have revamped stores and embraced new digital habits.
Lowe’s makes DIY a way to (safely) get out of the house
New campaigns for Rona and Reno-Depot go after targets with different experience levels, but an equal desire to be outside.
Hardware retailers prepare to keep being helpful
Home Hardware and Home Depot have been adapting what draws customers into their stores to the world of distanced retail.
Which categories were hit hardest at the start of the pandemic?
Ed Strapagiel’s analysis shows clothing and auto are facing the toughest road to recovery.
What the future of shopper experiences will look like
From Shopper Marketing Report: Virtual events and old school tactics (like in-store displays) both have a place in driving trial.
What are the new consumer segments?
Jackman Reinvents breaks down changing attitudes that are now driving consumers (and how to reach them).
Beyond Meat gets ready for barbecue season
The leader in plant-based meat launches its first sausages by adding more focus on the versatility of its products.
Making wine in a box premium
Stel + Mar is trying to shed the baggage of cans and Tetra Paks to reach millennials who want quality and convenience.
Young people more cautious about economy reopening
A survey from H+K also reveals that nearly half of respondents in four provinces believe ‘business as usual’ is happening too quickly.
How brand investment plans will resonate beyond the pandemic
Some CPG companies are continuing to boost investment, while others have scaled back to cut costs. Which approach will win consumers in the long term?
How Subway is approaching reopening
Having transparency and value as established brand pillars is helping the QSR address consumers’ most pressing concerns.
