Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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NS Health launches peer support with a simple message

The campaign relies on empathy to expand an initiative to the broader public.

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Subscription car service Roam rebrands to be less techy

Formerly known as Curbo, the brand wants to be more playful to attract customers.

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Hellmann’s pop-up restaurant is tied to a major CSR pillar

In addition to showing off an on-trend product, Savour’s menu re-purposes foods that frequently go to waste.

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Samsung looks to forge deeper connections

The tech brand is emphasizing how it brings people together, with help from Fred VanVleet.

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Turo taps into the magic of car sharing

The brand is looking to grow awareness by making even a temporary vehicle exciting.

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Beacon forms ‘working alliance’ with Flint & Steel

The agencies will use combined expertise in communications and creative to offer integrated solutions for clients.

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Giant Tiger turns on the charm for the holidays

To stand out from a “sea of twinkly lights,” the discount retailer is putting its unique gifts in surreal situations.

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Surrey Hospitals Foundation takes a dramatic approach to show patient overflow

In a bait-and-switch, doctors look on as ambulances take patients to other hospitals.

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Companies are ready to invest in tech, despite a possible downturn

According to KPMG, web3 in particular is a big priority over the next two years.

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Nikon uses fine dining to showcase how good its lenses are

Focusing on intricate details is helping the brand enforce its premium status in a category that’s increasingly competing on price.

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Consumers are prioritizing thoughtful gifts over expensive ones

But Amex’s report finds Canadians are open to spending more for the right gift.

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Nez hopes to resonate with a different approach to deodorant

The DTC brand wants consumers to change up their scents for different situations in their day-to-day lives.

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Couche-Tard’s same store revenue drops in Canada

However, this belies strong overall Q2 numbers for the Quebec-based convenience giant.

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‘Clinically proven’ is a very attractive product claim

An FMCG Gurus report reveals that consumers are taking a more proactive approach to wellness.

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Cadbury hopes its vegan bars take root in Canada

Made from almonds instead of milk, the CPG tasted success with the bar in the U.K.