Christopher Lombardo
Canadian Women’s Foundation empowers bystanders to stand up to abuse
Having created a life-saving hand signal, the non-profit is now helping the many Canadians who don’t know how to respond to signs of domestic violence.
Loblaw takes a multidimensional approach to relaunching the Insiders’ Report
The grocer is running its “biggest program ever” for the magazine’s return to print, including a nostalgic campaign and in-store holograms.
Mastermind Toys launches first-ever brand campaign
With kids and parents feeling a “deficit,” the retailer is highlighting the importance of play.
Holiday spending will be up nearly $120 per person
According to Accenture, spending will still be down compared to 2019, but there will be a surprising amount of in-store shopping.
Why Kraft Heinz is paying for epipens
The company’s peanut butter brand is continuing its support for those with food allergies, and wants to bring more attention to the cost of medication.
What’s looming for men’s grooming?
According to Caddle insights, spending on body care products is up, while ingrained grooming habits will mostly remain.
Kinder is cracking the Canadian market with augmented reality eggs
Ferrero is extending the playability of its surprise toys through the Applaydu app.
Hershey is making sure it’s impossible to miss its Kisses in store
The CPG’s big displays aim to capture attention during an increased-frequency holiday shopping period.
Lactalis is making drinkable yogurt appeal to parents
According to the CGP, Iogo Nano’s practical size and sugar content is resonating with its target during back to school.
Smucker ‘sticking to its guns’ on marketing spend
The company says it can increase its investment when it needs to, but its current approach is working for now.
IGA once again links camaraderie with giving
The grocer’s annual feel-good holiday spot focuses in on two demos impacted by the pandemic: youth and seniors.
Momentum Toronto adds new creative director
Andrew Bernardi joins the agency after it hired new VP Katie Musgrave over the summer.
How not-for-profits can boost engagement
A report from Insights firm IMI explores how messaging can bridge the gap between intention and donation.
Canadian Tire embraces the imperfections of Christmas planning
Acknowledging a pressure many feel, the retailer changes its approach to say don’t sweat the small stuff.
Manulife gives global media and creative duties to Dentsu
A new dedicated agency unit will help the insurer more cohesively come to life across markets and lines of business.
