Christopher Lombardo

Reitmans and Simons top Leger retailer survey
The brands created the best in-store (Ontario) and online shopping experiences (Canada) during the pandemic.

Quebecor continues to build its in-house creative studio
Colab Studio hires new creative directors and business leads as it internalizes work for the Videotron and Fizz brands.

McCormick promotes buying local with crowdsourced art
Olympic figure skater Scott Moir joins the French’s and Club House brand to help celebrate the company’s Canadian roots.

CES’ biggest innovations may be in the ‘health-conscious’ economy
Even brands known for TVs and computers recognize innovating in wellness and sustainability is a must to connect with consumers.

Kruger brings its messy, human message to its multicultural strategy
The CPG adapts “Unapologetically Human” into three languages with new edits and original music.

Think about trust and trauma to move forward
Dentsu predicts safety and virtual platforms will still be important, even as people carefully curate their digital spaces.

Publicis Toronto promotes three senior leaders
The moves will help build on growth in CRM, data and insights, as well as in its Fiat Chrysler business.

Why minimalists are maximally important
MiQ research reveals what makes a consumer segment that has boomed since the start of the pandemic tick.

Why Recipe Unlimited is expanding off-premise restos
Why the owner of Swiss Chalet and Harvey’s is ready to take its own approach to “ghost kitchens” national.

Calling products “sharing size” may not have the intended effect
New research suggests large formats warp consumer perception of what they eat.

Cadbury Dairy Milk refresh is cuckoo for cocoa stuff
The new look includes a redrawn wordmark, iconography and typography to reinforce the feel-good product story.

How Suku Vitamins is fitting in with interest in total health
From Shopper Marketing Report: The brand hopes a simple, “free-from” message will cut through confusion in the vitamin aisle.

Rubicon Exotic sees green in coconut water
The exotic fruit specialist hopes a big shopper presence for a new organic drink will help it stand out in a mainstreamed category.