Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
in-store-pick-up-SodaStream

SodaStream makes a “huge” in-store commitment to its latest additions

PepsiCo goes “big and bold” to continue education and awareness at the moment of truth.

main-nestle-spooky

KitKat brings a scary innovation to store

The “Spooky Friends” are part of the return of Nestle’s socially distanced trick-or-treating program, which has a sustainable element.

Reebee

How digital flyers evolved from simple price listings

Reebee’s Mark Smith has seen the format used to call out categories, celebrate partner brands and tell deeper stories.

Bill Ivany Acosta

CPG vet Bill Ivany named president of Acosta Canada

Ivany believes the COVID-spurred increase in online purchase of goods will remain.

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RCC pushes shoppers to start holiday shopping early

Amid supply chain pressure and more people shopping in-store, a new campaign aims to mitigate future frustration.

Holiday-spending

Holiday spending could be in for a big rebound

After a tough 18 months, Deloitte predicts spending in most categories to meet or exceed pre-pandemic levels.

Kraft Heinz

Kraft Heinz gets income spike despite sales dip

The company says it will be “more active” during key consumer events next year, though won’t quite meet 2019 levels.

timsloop

RBI thinks dinner can drive more growth at Tim Hortons

With an increased ad investment driving growth at the company, it is now looking at places where it can grow share.

SodaStream-Pepsi

SodaStream keeps things simple for its new flavours

The PepsiCo subsidiary brings Pepsi and 7Up to the beverage platform with a campaign more in-line with their mass appeal.

Costco-location

Product sampling is one of the best ways to drive trust

The latest insights from IMI also suggest being on some social platforms hurts trust for many consumers.

OCS-know-a-guy

Ontario Cannabis Store wants you to stop buying from ‘your guy’

Now that stores are up and running in the province, the cannabis retailer’s first campaign shows how silly it is to still buy from the illicit market.

DOVE-brand-Unilever

Unilever keeps spending behind its brands steady

CEO Alan Jope expects spend to be in line with last year, as the prestige of its brands is helping weather price increases.

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Online discovery and sales are playing a bigger role in holiday shopping

A report from Google also finds concerns about sustainability and equity are influencing decisions about gift purchases.

Partake-main-campaign

Partake makes non-alcoholic beer part of adulthood

A new campaign is trying to build a stronger connection to having fun, while still being mindful of health and responsibilities.

P&G

Health care continues to drive P&G’s sales growth

The CPG giant also incrementally increased marketing and promo spend amid supply chain related price hikes.