Christopher Lombardo
Why Wellness Together Canada is giving out custom shoes
The online platform is encouraging people to “take the step” and get mental health support in a time when it is needed most.
L’Oreal bring AR virtual trials to Amazon
The beauty giant launches the tech on the ecommerce site amid a shift to digital that has been accelerated during the pandemic.
Canada Life recalls the historical benefit of expertise
The insurer begins to tell the story of its new singular brand after combining divisions last year.
Labatt is first past the ‘POST’
The brewer is a founding partner of “People Outside Safely Together,” a program to bring consumers back to restaurants and bars.
Paramount creates an automated restaurant
The new Box’d concept was created to handle online orders, but now helps address customer concerns about dining in.
Somersby opens its own farmers market
Looking to keep up growth in the category, Carlsberg’s cider brand leans on local roots to create trial for new product innovations.
Inabuggy helps CPG stand out in grocery delivery
Amid a surge in orders, the service has seen big interest in helping brands make cash-back and discount offers.
Sapsucker builds the market for water from maple trees
The health-focused sparkling water brand is using meal kits to drive targeted trial and household penetration.
Will consumers hail this Caesar?
Matt & Steve’s grows from garnishes to ready-to-drink, as it looks to take some market share away from Mott’s.
How to premiumize seafood in a can
Scout Canning pivots from foodservice to consumer sales with the help of DTC sampling.
Dollarama takes hit from pandemic restrictions
Despite staying open as an essential business, public health measures still pulled the discount retailer’s same store sales down.
Which retailers have kept their experience engaging?
A Leger survey looks to Quebec for early signs of how consumers are responding to socially distanced shopping.
Canadian Centre for Food Integrity boosts the food system
The organization has begun a strategic plan to begin more direct communications with consumers.
How have 2020′s food trends changed?
Food marketing agency Nourish updates its predictions to see which pandemic behaviours are here to stay.
Canadians worry about the pandemic impacting others
Data from Abacus suggests younger people, in particular, spend more time thinking about societal impacts than their own finances.
