Christopher Lombardo
Cogeco goes ‘epic’ to shake up connected TV
To help Epico compete with IPTV offerings from national players, the telco is bringing excitement to small urban centres.
SickKids shows the day-to-day resilience of moms
The hospital takes a long-form, vlog-style approach to encourage participation in its gifting program this Mother’s Day.
Neutrogena appeals to Quebec’s skincare needs
The cosmetics brand is celebrating the province’s unique face cleaning rituals as it hikes ad spend in the province.
The&Partnership promotes Andre Louis to president
The longtime strategy lead will oversee the agency’s expansion across the country and in North America.
Sapsucker tries to take root in a booming RTD market
The sparkling water brand is riding strong feedback for use as a mixer and mocktail into a new category.
Dove brings its self-esteem messaging to bath time
Taking inspiration from its parent brand, Dove Kids Care aims to make sure children get positive affirmations from the shelf to the tub.
Quebec dairy co-op Nutrinor is getting a makeover
The brand leans into trends around traceability, sustainability and innovation to be seen as more than a regional player.
Flourish takes an ecomm-led approach to breakfast
Without a big marketing budget to invest in-store, the pancake brand is building a digital funnel that complements retailers.
Canopy Growth makes a new cannabis brand for Quebec
Vert aims to give consumers a premium, locally made brand that will drive loyalty and round out its portfolio in the province.
Open Farm is looking for big impact in the surging pet market
With its first TV buy, a Blue Jays sponsorship and an omnichannel retail expansion, the ethically sourced pet food hopes to compete with legacy brands and new entrants.
Kraft Heinz picks a new chief category and brand officer
Former head of grocery business Kelly Fleming takes over the post from Federico Arreola.
How Montellier is trying to sparkle outside of Quebec
Breaking from an approach that focused on where it was sourced, the carbonated water brand is opting for a message about “balance” that ties it closer to consumer tastes.
Vancity’s rebranding is all about its plan for the planet
The B.C.-based credit union is making fighting climate change a focal point of its equitable, for-the-people model.
New formats could still drive a boom in cannabis
Analysis by Brightfield shows that while things like beverages got off to a slow start, their potential for growth outpaces flower.
Saxx launches another ballsy campaign
The brand is emphasizing confidence to further build its place in the premium underwear category.
