Christopher Lombardo
Kraft Heinz goes fully natural for new baby food brand
From Shopper Marketing Report: Heinz by Nature replaces the Heinz Baby brand, educating parents to stand out on shelf.
Righteous Gelato makes kombucha line for Sobeys
The exclusive deal builds the grocery banner’s frozen treat offerings with a health food-inspired lineup.
Yellofruit creates its own digital flyer
The frozen dessert worked with Reebee to drive awareness, piggybacking on grocers’ delivery services to drive online sales.
Crispers goes in-store to get noticed by snackers
Mondelez focuses launch efforts for a new SKU on shopper messaging that leans on product adjacencies and the Christie brand.
Smirnoff rides back into experiential
The vodka brand is busting out vendor bikes to reach those on a summer stroll with its new RTD additions.
Long & McQuade changes the tune on its marketing mix
The music retailer had a huge boost in online podcast and recording equipment sales, but it’s no replacement for in-store business.
Kraft Heinz reports double digit growth in Canada
The CPG is one of several major advertisers that will re-invest marketing spend to drive improvements in the second half of 2020.
Budweiser stays committed to sports
The beer brand marries its frontline worker tribute with hockey’s return and continues a cooking series with athletes stuck at home.
Audi gets aspirational about the road ahead
The luxury brand again looks to the future to guide drivers out of the pandemic and show its own electric ambitions.
Moms more concerned about prices than safety in back-to-school shopping
A survey also finds ecomm habits developed during COVID are tough to break.
Tourisme Montreal wants to jump-start what’s left of summer
The organization launches a rallying cry for locals to support the Canadian city hardest hit by COVID.
Check it out: SkipTheDishes rebrands
The food delivery app changes its branding colours to better align itself with parent co. Just Eat Takeaway.
Canadian retail sales remain in free fall
The latest analysis by Ed Strapagiel shows that sales gains from food and drug is helping to pull the parachute ripcord.
Streaming live from New Brunswick
Facebook Live is being tapped to spotlight local tourism businesses.
How to maintain momentum as the crisis drags on
Adventure-seekers can’t go to the Yukon, so the region’s tourism board and Cossette are bringing the Yukon to them.
