Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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The Hive hires Dustin Rideout as chief strategy officer

The new position at the agency aims to bring its strategic competencies “to an entirely new level.”

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Becel tickles your punny bone for its latest margarine innovation

An eight-minute compilation of oat-based wordplay is a continuation of the brand’s efforts to respond to trends in food.

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Export Development Canada turns pandemic pivots into a new way forward

Three disparate businesses help the crown corp show how this year’s challenges can lead to future growth.

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Hershey goes grassroots to activate its NBA partnership

Circle K takeovers and contesting are part of a donate-with-purchase push to build and upgrade basketball courts for youth.

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Big Rock calls out what’s ‘real’ about its hard tea

Calgary’s largest brewer is taking a craft-centric approach to its White Peaks brand to pursue more RTD growth.

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Campbell’s celebrates Andy Warhol to ‘pop’ at shelf

The soup brand’s LTO, meant to be a pop art-style collectors item, is being supported with its biggest influencer campaign to date.

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Will Mondelez’ mystery Sour Patch Kids hit the sweet spot?

The candy brand is trying to drive ongoing engagement during an important season with a scavenger hunt and convenience partnerships.

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Venture relaunches as a CPG ‘growth ecosystem’

From Strategy Daily: Venturepark is combining incubation and marketing to help upstart companies reach their potential.

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Maple looks beyond cultural and linguistic diversity

The shop’s “Diversity Beyond Ethnicity” offering is meant to engage LGBTQ, disabled and Indigenous peoples more meaningfully.

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More people could work from somewhere other than home or the office

Accenture’s latest survey reveals more permanent changes to expect post-pandemic.

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Tourism Yukon brings a 91-metre piece of Indigenous art to life

The tourism board is speaking to those seeking “transformational” travel by amplifying culture that’s often overlooked by the rest of the world.

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Johnsonville squeezes a lot of everyday moments into its sausage campaign

The brand focuses on versatility in its first effort handled entirely by a Canadian agency.

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How Sobeys is feeding Olympic appetites

The “Feed the Dream” campaign is reaching across grocery banners to tap desire for sports and rally unity around Canada’s athletes.

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A new agency helps Canadian Women’s Foundation get past the niceties of Mother’s Day

The Hard Work Club’s first project addresses the disproportionate impact the pandemic has had on moms.

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MedicAlert simplifies a message of confidence

The non-profit turns a complex proposition into a campaign that speaks to the emotional and practical mindsets of caregivers.