Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
Sobeys-smart2

Empire’s private label penetration is growing

Trends the grocer was seeing prior to the pandemic have been amplified, including the demand for its Voila delivery service.

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Golf Town tees up a new normal

Even though courses are reopening, the sports retailer is finding new ways to inspire players to come in for what is typically a hands-on shopping experience.

Shoe Designed by Jacquie Comrie_Wellness Together Canada

Why Wellness Together Canada is giving out custom shoes

The online platform is encouraging people to “take the step” and get mental health support in a time when it is needed most.

L-Or-al Canada Inc--Canadian customers to benefit from safe AI-p

L’Oreal bring AR virtual trials to Amazon

The beauty giant launches the tech on the ecommerce site amid a shift to digital that has been accelerated during the pandemic.

Canada-Life

Canada Life recalls the historical benefit of expertise

The insurer begins to tell the story of its new singular brand after combining divisions last year.

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Labatt is first past the ‘POST’

The brewer is a founding partner of “People Outside Safely Together,” a program to bring consumers back to restaurants and bars.

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Paramount creates an automated restaurant

The new Box’d concept was created to handle online orders, but now helps address customer concerns about dining in.

Somersby Farmers- Market-A New Way for An Old-Age Tradition - Co

Somersby opens its own farmers market

Looking to keep up growth in the category, Carlsberg’s cider brand leans on local roots to create trial for new product innovations.

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Inabuggy helps CPG stand out in grocery delivery

Amid a surge in orders, the service has seen big interest in helping brands make cash-back and discount offers.

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Sapsucker builds the market for water from maple trees

The health-focused sparkling water brand is using meal kits to drive targeted trial and household penetration.

End Cap - LCBO

Will consumers hail this Caesar?

Matt & Steve’s grows from garnishes to ready-to-drink, as it looks to take some market share away from Mott’s.

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How to premiumize seafood in a can

Scout Canning pivots from foodservice to consumer sales with the help of DTC sampling.

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Dollarama takes hit from pandemic restrictions

Despite staying open as an essential business, public health measures still pulled the discount retailer’s same store sales down.

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Which retailers have kept their experience engaging?

A Leger survey looks to Quebec for early signs of how consumers are responding to socially distanced shopping.

CCFI

Canadian Centre for Food Integrity boosts the food system

The organization has begun a strategic plan to begin more direct communications with consumers.