Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Clorox helps the on-the-go consumer clean up

From Shopper Marketing Report: The brand tries to extend its trust outside the home with its biggest launch in recent history.

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Unilever names LPi Group its shopper and in-store AOR

The independent’s “biggest win” in its 30-year history comes alongside a series of new executive appointments.

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How Heinz is pushing its portmanteau sauces in-store

The company’s success creating top-of-funnel demand online helps compliment trial and repeat efforts for LTOs.

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Scotties is trying to unleash more puppy love

Kruger’s tissue brand goes beyond function to foster more of an emotional link with its new mascot.

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Flowr brings cannabis out of hiding

The brand’s biggest ad campaign yet leans into its specialty to connect with more experienced users.

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Mark’s touts the simplicity of ecommerce

The retailer’s latest TV campaign is not just highlighting the casual ease of its products, but of how its customers can buy them.

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Sport Chek creates a checklist for inspiring everyday athletes

The retailer’s first wholly in-house campaign takes a refreshed approach to making an active lifestyle more accessible.

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New COO among Ethnicity Matters’ growing ranks

Mandates from GoDaddy, Danone and Rogers are driving expansion across departments at the multicultural agency.

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One quarter of Canadian cannabis users use it as a sleep aid

Vivintel’s latest insights suggests potential cannabis consumers are more interested in ‘practical’ occasions than current users.

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Canadian Tire tops list of most reputable companies

Shoppers Drug Mart ranked second on Leger’s annual ranking, while Amazon and Walmart took big hits.

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Finish turns a product feature into a sustainability message

By getting consumers to “skip the rinse,” the dishwashing brand aims to find an emotional connection to a low-engagement category.

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Juniper Park\TBWA hires four ACDs

The agency says the creative hires are the first of several anticipated in the coming months to handle new business.

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Canadian Tire ends the countdown to spring

The retailer leans into heightened anticipation Canadians have for getting outside by showing it has everything they might need.

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CEOs bullish on economic growth for 2021

Leaders are also confident in their own company’s prospects for revenue growth, according to PwC’s latest CEO survey.

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Nesto shows first time home buyers they can get a good mortgage themselves

The digital platform’s first TV push aims to challenge the banks by selling a tech-savvy demo on its ease and efficiency.