Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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McDonald’s is curating a pop-up to mark its contributions

The Gallery of Little Big Things in Toronto is the brainchild of the QSR’s Impact Team.

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One third of marketers are facing budget constraints

According to the Salesforce State of Marketing report, 72% of marketers are still investing in third-party data.

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In Brief: Loblaw Media adds to its senior leadership team

Also, Sephora Canada is announcing a new country general manager.

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PointsBet wagers on being funny in a crowded category

The Australian sports bettor is working with Salt to make it stand out and connect with Canadians in an authentic way.

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Best Buy makes holidays bright

The electronics retailer targets tech enthusiasts with latest campaign coinciding with Black Friday Month.

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Nestle keeps VitaBeans’ messaging simple

The focus is on the bean format as the CPG goes after a younger vitamins and supplements user.

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Sport Chek hits the slopes to support its winter offerings

The sporting goods retailer is targeting young, active families as it invests in more compelling marketing.

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DFO says everybody likes milk

The Dairy Farmers of Ontario is leaning on the universality of the insight, and having some out-of-home fun in downtown Toronto.

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Canadian holiday budgets exceed global counterparts

Insights from IBM also reveal that sustainable travel is becoming more of a priority.

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Proof Strategies named LCBO’s first PR AOR

The shop is currently working on the alcohol retailer’s sustainability platform.

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There are big pay gaps among freelance designers

According to a survey from RGD and DesCan, increases in creative salaries have not benefited everyone equally.

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Nescafe shows how it’s enjoyed the world over

A big masterbrand effort aims to show that the instant coffee has fans in more places than consumers might expect.

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Harry Rosen promotes the versatility of its private line

Toronto Raptor Fred VanVleet and chef Matty Matheson help show how Harold has custom pieces for any walk of life.

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GoodLife democratizes fitness with everyday people

Breaking from category norms, the country’s largest fitness chain shows that anyone can be a “fitfluencer.”

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In Quebec, Volkswagen pumps up its EVs with humor

The automaker uses spokesperson Pier-Luc Funk to break from marketing tropes and reach younger drivers in the province.