Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Ricola keeps its efficacy push going outside of cold season

The lozenge brand is thinking about other reasons people get a sore throat to continue building share in a declining category.

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Post wants more buzz in the cereal aisle with Tims

From Shopper Marketing Report: Trusted brands may be the way to make the most of a category that’s starting to wake up.

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Goldfish uses AR to bring a kid’s idea to life in-store

Consumers can scan a QR code to access an immersive world based on a story written by a very young creative.

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Freebruary takes a “stone soup” approach to trial

Giveways and shared exposure aim to make driving awareness and trial more efficient for over 100 local brands.

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How are consumers responding to where shopper marketing is headed?

Robert Levy, president of BrandSpark, examines how pre-shop has changed, how DTC can enhance in-store and which new tech is actually useful.

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Collaborating across borders brings new work to Grey

The agency adds a ‘sizeable’ Pringles remit, after work with its New York office brought in two GSK brands and seven hires in 2020.

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Mosaic hires Jason Dubroy in new omnichannel SVP role

TracyLocke’s former managing director will bring digital expertise to the agency’s work in addition to leading shopper teams.

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Volkswagen makes its electric car’s website carbon-neutral

Making everything sustainable, not just the car itself, will inform the marketing approach for the ID4 electric vehicle.

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Bell hits a more positive note on Let’s Talk Day

The “countable” video for this year’s campaign aims to provide some lighthearted relief after a particularly tough year.

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Indigo wants to help Canadians feel good, even with its ads

The retailer is taking a low-pressure approach to weaving its growing wellness assortment into customers’ everyday efforts at betterment.

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Robin Hood shows you don’t need a family to bake

The flour brand is trying to keep up pandemic momentum by focusing on people still figuring things out on their own.

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PepsiCo joins forces with Beyond Meat

With their new joint venture, the companies will work together to create and promote plant-based snacks and beverages.

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Bayview Village keeps Lunar New Year prosperous

The Toronto mall’s curated selection of goods and virtual self-care sessions aim to keep its high-end shoppers feeling pampered.

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Intuit QuickBooks highlights the tools SMBs need now

The accounting brand boasts its suite of services in creative aimed at entrepreneurs facing hard economic times.

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P&G’s focus on performance continues to drive growth

The CPG reiterated the role brand investment and product “superiority” would have in driving consumer choice and pricing.