Christopher Lombardo
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Conagra is bringing a new fall popcorn flavour to Canada
The CPG’s better-for-you Boomchickapop LTO is using positivity to spread the message.
Who is using Instacart and how?
Insights firm Caddle finds that it is not just grocery stores that are benefiting from the delivery service.
Holy Napoli is heating up the premium frozen aisle
With its investment, Bond Bakery could be kicking off more high-end products coming to the space.
WakeWater is getting a design perk up as it comes to Loblaw nationally
Flavour stripes and a larger logo are helping the caffeinated beverage pop at point-of-sale.
Campbell’s to keep marketing investment ‘stable’
With its brands performing well, the CPG scaled back its spending in Q4 after doubling down last year.
OLG bets on trust to bring players into Proline+
With single event sport betting now legalized, the crown corp hopes having established equity in an emerging space will set it apart.
In Brief: Vibrant has a new VP and partner
Plus, Frank names a new general manager and California’s Envoy hires a former Huge VP as chief growth officer.
Holland Bloorview puts ableism at the forefront
The kids rehabilitation hospital is trying to make a less-understood social inequity more concrete for Canadians.
Denim Society puts itself out there
The Montreal brand’s new pop-up in the Carrefour Laval shopping mall meshes its online and in-store offerings.
Cobs Bread bakes up a new loyalty program
The bakery retailer is going digital while carving out a niche between grocery and independents.
Corby gets a Q4 hangover following a full-year buzz
The spirits and wines company will continue to focus on building brand equity following a quarter of mixed results.
Edelman Montreal names new general manager
In addition to leading new business and marketing, Martine St-Victor will head up employee mentoring.
RW&Co expands its roster of empowering personalities
Olympians, actors and activists help broaden the scope of the retailer’s community-building efforts.
Rogers Ignite cuts through the streaming maze
The telco positions SmartStream as the hero that lets you spend more time watching shows than finding them.
Gene creates two new leadership roles
GM Michelle Tafler and ECD Julia Morra will help the agency bring a creative-focused approach to the health market.
