Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Viveau certifies its radical transparency

The half-mineral water, half-juice beverage hopes a visible stamp of approval will strengthen its market proposition.

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Scout is taking canned seafood out of centre store

From Shopper Marketing Report: The brand aims to represent craftsmanship by moving to the deli and launching culinary tools.

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Local shopping habits will be a major post-pandemic force

Research from Accenture also shows budget and mid-range costs preferences will be sticking around as well.

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Belairdirect steps out with a new feel-good tune

The insurer sings the praises of its app to feed customer cravings for things that make life less stressful.

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Canada Life embraces financial individuality in first mass campaign

The insurance and investment co is building awareness for its newly combined brand by promising not to take a one-size-fits-all approach.

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Carlsberg welcomes friends back to the bar

The brewer is using personalized invitations and free food to entice friends to meet up for a drink again.

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How Rexall added a health focus to its loyalty program

Be Well incorporates tools that allow members to more easily manage their well-being, in addition to earning points.

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Hudson’s Bay makes rewards more colourful

The retailer updates its loyalty program to fit with its new strategic direction and have more seamless online integration.

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Nextdoor says hello to new brand identity

Ahead of its one year Canadian anniversary, the neighbourhood-focused social network uses a “wave” to exemplify its mission.

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Goldfish imagines itself as the snack for childhood creativity

The Campbell’s brand launches a new platform to have a more purposeful place in families’ lives, in addition to their pantries.

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Oikos repositions to show foodies its versatility

Danone aims to grow its leadership in Greek yogurt by pushing into meals outside of breakfast and snacking.

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Altitude plays to its strengths to launch same-day shipping

The sports retailer’s biggest brand campaign yet highlights a selection it knows will appeal to urban Montrealers.

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Bimbo relaunches Oroweat to reach organic bread lovers

From Shopper Marketing Report: Windmills and other green touchstones play up the brand’s sustainability in-store.

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When skin cream meets ice cream

Oxy links its new volcanic ash scrub to a trendy treat to add more fun sampling to its typical campaigns.

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What consumer segments will emerge after the pandemic?

EY takes a look at what is shaping the future consumer and how to best reach them.