Christopher Lombardo
Freebruary takes a “stone soup” approach to trial
Giveways and shared exposure aim to make driving awareness and trial more efficient for over 100 local brands.
How are consumers responding to where shopper marketing is headed?
Robert Levy, president of BrandSpark, examines how pre-shop has changed, how DTC can enhance in-store and which new tech is actually useful.
Collaborating across borders brings new work to Grey
The agency adds a ‘sizeable’ Pringles remit, after work with its New York office brought in two GSK brands and seven hires in 2020.
Mosaic hires Jason Dubroy in new omnichannel SVP role
TracyLocke’s former managing director will bring digital expertise to the agency’s work in addition to leading shopper teams.
Volkswagen makes its electric car’s website carbon-neutral
Making everything sustainable, not just the car itself, will inform the marketing approach for the ID4 electric vehicle.
Bell hits a more positive note on Let’s Talk Day
The “countable” video for this year’s campaign aims to provide some lighthearted relief after a particularly tough year.
Indigo wants to help Canadians feel good, even with its ads
The retailer is taking a low-pressure approach to weaving its growing wellness assortment into customers’ everyday efforts at betterment.
Robin Hood shows you don’t need a family to bake
The flour brand is trying to keep up pandemic momentum by focusing on people still figuring things out on their own.
PepsiCo joins forces with Beyond Meat
With their new joint venture, the companies will work together to create and promote plant-based snacks and beverages.
Bayview Village keeps Lunar New Year prosperous
The Toronto mall’s curated selection of goods and virtual self-care sessions aim to keep its high-end shoppers feeling pampered.
Intuit QuickBooks highlights the tools SMBs need now
The accounting brand boasts its suite of services in creative aimed at entrepreneurs facing hard economic times.
P&G’s focus on performance continues to drive growth
The CPG reiterated the role brand investment and product “superiority” would have in driving consumer choice and pricing.
Lay’s hopes its new look pops on shelf
PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.
BioSteel looks to ball with Circle K
The official sports drink of the Raptors is tapping a popular convenience chain with its new shopper program.
Fever-Tree Canada branches out its sampling
The premium mixer brand partners with a premium hotel for a dining experience to drive more awareness in Canada.
