Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
Daniella McCrorie

Zeno Group opens a healthcare practice in Canada

The communications agency has brought on Daniella McCrorie and Fiona Buchanan to lead the division.

Lightlife Foods Veggie-Burger Pack

Q2 numbers reveal Maple Leaf is strong in meat, weak in plant

The food company sees profits slide, despite revenue growth, as it completes renovation work on its two key plant-based brands.

sustainability

Nearly 7 in 10 consumers expect brands to solve environmental issues

EY’s latest consumer survey reveals low-impact sustainable actions still outpace real financial commitment.

Edward Burtynsky - Brita

Brita draws attention to sustainability via a famed photographer

Edward Burtynsky is helping to convince consumers to use filtration systems instead of single-use plastic at an AR exhibit in Toronto’s Evergreen Brickworks.

WPPmanchester

WPP reports solid Q2 growth

The company also saw increasing demand for its PR arm, with nine of its top 10 clients working on purpose-related activities.

IKEA_Repurposeful_PR_EN_1

IKEA’s assembly instructions show how to make old things new again

In an extension of its “One Little Thing” campaign, the home furnishings retailer shows consumers how to upcycle some of its popular products.

happy-pops2

Air Miles and Voila bring a points partnership to life with popsicles

With help from Happy Pops, a co-branded sampling truck has been promoting the loyalty program and delivery platform.

Mikes-Lemonade2

Why are there still unexplored possibilities in packaging?

From Shopper Marketing Report: Eco-friendly packaging has a role at point-of-sale, even in omnichannel.

NOTHING BUT_ADVENTURE SUPPLY CO

Nothing But ventures outdoors

Wine pairings and a mobile ranger sampling station are helping the Gay Lea snack brand meet adventurers where they are.

Energy-drinks-main

Nearly one-third of energy drink buyers consume them daily

The latest data from Caddle reveals brand is much more important to men.

Kraft Heinz

Kraft Heinz beats the street, but reports slight sales slide

The company’s Q2 net sales, while down slightly, reveal continued demand for snacks and pre-packaged meals.

lassonde-oasis

Oasis finds solace in everyday moments

A. Lassonde’s flagship brand evolves its platform and packaging as the juice maker trims its portfolio of sub-brands.

Kettle-chips

Kettle samples top-selling SKUs at Trailhead Place

In a first-of-its-kind waterfront program, the Campbell brand joins the likes of Beyond Meat and Smirnoff, which are also activating on-site.

Lance-Bass-Instagram

A retailer promoted a store opening on a budget by hijacking Cameo

Toronto gardening store Chive used the paid video site to reject celebrities and turn pandemic restrictions into an exclusive selling point.

retail-store

Omnichannel has never been more vital for retail

PwC’s latest research suggests developing safe and unified experiences is key for businesses as the economy reopens.