Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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BioSteel looks to ball with Circle K

The official sports drink of the Raptors is tapping a popular convenience chain with its new shopper program.

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Fever-Tree Canada branches out its sampling

The premium mixer brand partners with a premium hotel for a dining experience to drive more awareness in Canada.

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Sabra looks to influence snackers with influencers

The hummus brand’s digital campaign touts its versatility and plant-based status in the hopes of luring millennial shoppers.

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Echoworx makes your business its business

The company is trying to get executives to listen up by speaking to them (in encrypted code) about the ROI of cybersecurity.

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Reitmans and Simons top Leger retailer survey

The brands created the best in-store (Ontario) and online shopping experiences (Canada) during the pandemic.

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Quebecor continues to build its in-house creative studio

Colab Studio hires new creative directors and business leads as it internalizes work for the Videotron and Fizz brands.

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McCormick promotes buying local with crowdsourced art

Olympic figure skater Scott Moir joins the French’s and Club House brand to help celebrate the company’s Canadian roots.

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CES’ biggest innovations may be in the ‘health-conscious’ economy

Even brands known for TVs and computers recognize innovating in wellness and sustainability is a must to connect with consumers.

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Kruger brings its messy, human message to its multicultural strategy

The CPG adapts “Unapologetically Human” into three languages with new edits and original music.

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Jackson-Triggs wants wine culture to be more inclusive

The Arterra brand is using the voice that comes with being the top wine in the country to break down old barriers.

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Think about trust and trauma to move forward

Dentsu predicts safety and virtual platforms will still be important, even as people carefully curate their digital spaces.

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Publicis Toronto promotes three senior leaders

The moves will help build on growth in CRM, data and insights, as well as in its Fiat Chrysler business.

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Why minimalists are maximally important

MiQ research reveals what makes a consumer segment that has boomed since the start of the pandemic tick.

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Why Recipe Unlimited is expanding off-premise restos

Why the owner of Swiss Chalet and Harvey’s is ready to take its own approach to “ghost kitchens” national.

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Subaru shows the upside of being big

The automaker ends siblings’ backseat rivalries as part of a push to strengthen its proposition for larger families.