Christopher Lombardo
Tic Tac has a refreshing new brand platform
The Ferrero mint brand aims to maintain its market share in Canada by injecting some flavour into the new normal.
Jake’s House starts a band for autism awareness
ASD covered some classics to build momentum for the non-profit’s mission and programs.
McCain turns pre-roll ads into golden tickets
Rewarding viewers who sit through an entire ad is part of a greater push to reach younger consumers on digital platforms.
KD bares it all for latest ecommerce experiment
The CPG lets singles send “unsolicited noods,” tapping into pandemic dating trends to continue learning about DTC.
Rethink Breast Cancer’s new collection comes with a brand refresh
The non-profit is giving Canadians practical and impactful reasons to donate this year.
SickKids builds a monument to its patients’ bravery
The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.
Philly hopes its new angel will take off on social
A new spokesperson and a bigger online presence are helping the cream cheese brand hold on to leadership in breakfast.
Interest in causes and discounts have spiked, but only if they’re relevant
An IMI report shows consumers are more driven by the environment and mental health.
IKEA inspires little acts that have a big environmental impact
Climate change is intimidating, so the furniture retailer is showing how things from lightbulbs to food containers can be a huge help.
IGA is hoping to create meal planning magic
The new “Tada!” tool in the grocer’s app will allow shoppers to browse flyers based on what kind of meals they want to make.
Wholly Veggie wants to shake up the frozen section
The brand aims to change how consumers see (and discover) frozen veggies, launching plant-based wings and a full-meal option.
No Frills levels up its flyer
The grocer is finding new ways to extend vendors’ presence and promos using entertainment like video games and music.
Royale brings its new pet project to shelves
The tissue brand swaps its kittens out for shelter pets as part of a shopper campaign supporting its new CSR project.
Ecomm’s surge has bolstered holiday shopping early birds
Google Canada reveals the biggest trends for this year’s season at it launches free online listings for retailers.
NABS launches national effort to raise $200k
Until the end of the year, the industry will have a range of options to help the non-profit face its pandemic fundraising challenges.
