Ecobee finds a home with FCB
Smart home automation brand Ecobee has picked FCB as its agency of record across North America.
FCB will be responsible for brand strategy and leading Ecobee’s integrated agency team in developing and executing marketing campaigns across all channels, including creative, content and social media.
Ecobee’s offerings include smart thermostats, doorbell cameras and sensors.
The business will be led out of FCB Canada, where Ecobee is based, in partnership with FCB Chicago, to help drive the brand’s awareness and consideration campaigns, launch new products and oversee integrated storytelling.
This continues a run of success for FCB Canada, which recently consolidated the Clorox business by adding the Brita and Greenworks brands and winning the Telus Agriculture and Consumer Goods account.
VML secures wins in its Vancouver office
VML has a new partnership with the British Columbia Lottery Corporation (BCLC). According to a press release announcing the partnership, the collaboration is to promote personalized, innovative and engaging gaming experiences to players across the province.
The shop tells strategy it is one of three agencies on a roster providing advertising and creative services on a multi-year contract for BCLC.
BCLC says the new partnership will support its goal of “driving impact and creating world-class, responsible gaming experiences.”
VML also says it has a “continued partnership with BC Transit,” and that the shop has been awarded work to provide creative design and campaign services to the Crown corporation that coordinates the delivery of public transportation in the province.
The win continues VML’s seven-year partnership with the brand.
Sundae Creative adds client
Sundae Creative Agency has a new social media partnership with custom jeweler Crown and Carat.
Sundae will be managing Crown and Carat’s social media, from content creation to strategy, engagement and overall brand management.
Crown and Carat is known for its modern designs, all handmade in Canada. Its rings and jewelry have been featured in QC, Vanity Fair and British Vogue.
