Industry Moves

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Bleublancrouge changes up its creative leadership

ECD Sebastien Rivest is now leading the department in Montreal, and has hired Brigitte Ledermann as his new CD.

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Paradigm adds Trent Burton to growing creative team

The former McCann West CD is the first of several hires planned for the team as the agency builds out its expertise.

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Cossette names a second ECD in Quebec

Anne-Claude Chenier will co-lead the creative team with Louis-Philippe Tremblay to bolster local leadership amid growth.

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Momentum Toronto adds new creative director

Andrew Bernardi joins the agency after it hired new VP Katie Musgrave over the summer.

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FCB recruits two ECDs with international experience

Leo Barbosa and Cuanan Cronwright join from Grey New York to lead work on clients including Clorox, Home Depot and OLG.

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Jelly Academy aims to boost Indigenous representation

More than 40 Indigenous graduates were given free spots in the digital upskilling program to break a historic trend.

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The Big Quit

How marketers and advertisers are combatting turnover by reimagining the future of work.

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Performance Art scales rapidly in first four months

New senior strategy and tech talent in Toronto are among the two dozen staff the IPG agency has added since the summer.

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Cossette wins AOR duties for WW in Canada

The agency will tap into the potential to reach Canadians where they are in their wellness journeys.

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BHLA to ‘refine’ Simplii’s brand as new AOR

A new platform will be targeted at helping the direct banking brand break through the clutter.

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Twitter Canada hires new head of marketing

Rogers Sports & Media vet Jennifer Bairos Hofer takes over full duties for the social network.

CocaCola

WPP wins bulk of global Coca-Cola review

The company will create a bespoke creative and media unit, but some work has been set aside for Publicis and IPG agencies.

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BHLA named AOR for Go RVing Canada

Two of the agency’s co-founders reunite with a former client to help navigate the post-pandemic landscape.

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Corner Office Shifts: Tennis Canada hires new CMO

Plus, Smash + Tess adds two to its executive team and Fluent.ai names a new marketing lead.

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Jackman launches venture capital arm

The business consultancy aims to combine early stage funding with its strategy, design and communications expertise.