Industry Moves

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Motive gets AOR duties with PepsiCo

The agency’s remit expands, taking the lead on the company’s flagship beverage brands, along with three snack assignments.

Photo Sophie Gaudet

Tank creates department for employee wellness

Sophie Gaudet will permanently lead efforts to ensure staff are fulfilled and happy as they begin to return to the office.

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Couche-Tard picks Taxi as its AOR

The Canada-wide assignment includes “a full slate of agency work” for both the Circle K and Couche-Tard convenience banners.

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How Joanna Monteiro fits in Publicis’ growth plan

The agency’s new CCO brings international experience and accomplishments to work that’s increasingly reaching across borders.

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Kits Eyecare caps period of brand investment with new CMO and first CIO

But marketing spend will be likely cut back following its first six months as a public co.

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In Brief: Manulife names global communications leader

Plus, Zulu will help create AR experiences on Snapchat and Talk Shop adds a new partner.

Corner Office

Corner Office Shifts: Danone makes leadership changes

Plus, Fire & Flower picks a chief innovation officer, and CEOs step down from Transat and Meridian.

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Broken Heart Love Affair hires VP of strategy

Kristy Pleckaitis is the agency’s first major hire of 2021, an important one it took its time with.

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Palliser Furniture Group names first CMO

Steve Ambeau has been brought on to elevate and align marketing across Palliser and EQ3.

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Dentsu and Sampler team up to offer integrated trial

In addition to getting access to each other’s clients, the sampling service will help CPGs connect trial with digital marketing.

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FCB makes hires to expand strategic capabilities

The new additions bring social, content and data expertise to the agency’s offering.

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In Brief: Terry Fox Foundation names new marketing leader

Plus, Rock-It adds three AOR wins and Manitoba’s largest agencies are merging.

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Juniper Park\TBWA launches precision marketing practice

With Scalpel, the agency aims to deliver highly personalized efforts that combine one-to-one marketing with cultural insights.

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CMA and AMA partner to extend their skills programs

The Chartered Marketer, CMA NXT and Career Accelerator programs are being made available to members of both associations.

Corner Office

Corner Office Shifts: Alison Leung joins Shopify

Plus, PepsiCo Beverages appoints new president and Lyft’s managing director for Canada prepares to leave.