Industry Moves

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The Hive hires Dustin Rideout as chief strategy officer

The new position at the agency aims to bring its strategic competencies “to an entirely new level.”

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Zulu adds four as it wins new business

An ongoing “re-engineering” and a new global client result in additions to the agency’s creative and client service teams.

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Hexo to diversify product lineup by acquiring 48North

The latest consolidation in the cannabis industry aims to prime the company for international expansion.

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Canadian Cancer Society names new lead marketer

The non-profit has hired Roy Levine to help transform in response to the pandemic’s impact on donor revenue.

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Brand experience agency Akcelo comes to Vancouver

The Australian shop’s new office will lead North American work with clients like TikTok and the Tribeca Film Festival.

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Publicis to relaunch Razorfish in Canada

Led by Alister Adams, the digital marketing transformation agency will fill a critical gap in the network’s existing service offering.

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MSL and North name new CEO and presidents

As Justin Creally prepares to retire, three agency veterans take over leadership.

Corner Office

Corner Office Shifts: Anna Percy-Dove joins the ROM

Plus, Conagra names a new president of foodservice and international and Carlton Cards creates new joint VP Canada role.

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In Brief: Former Kraft Heinz CMO joins Kawartha Dairy

Plus, Arrivals + Departures invests in its independence and Engine adds to strategy and design teams.

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Maple looks beyond cultural and linguistic diversity

The shop’s “Diversity Beyond Ethnicity” offering is meant to engage LGBTQ, disabled and Indigenous peoples more meaningfully.

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Mosaic restructures to work across borders

Already integrating its offering across disciplines, the agency is now doing the same geographically with a series of promotion to help create flexible teams between four offices.

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Citizen Relations appoints first CCO

Josh Budd will join the agency’s leadership team with aims of driving more creativity across the Citizen network.

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In Brief: T1 names new leadership team

Plus, WPP is moving production to the cloud and Humanity hires Sheng Sinn.

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A new agency helps Canadian Women’s Foundation get past the niceties of Mother’s Day

The Hard Work Club’s first project addresses the disproportionate impact the pandemic has had on moms.

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The next steps for BlueFocus’ international agencies

CEO Brett Marchand has plans to build a centralized data team and expand offerings in Europe, Asia and the U.S.