Industry Moves
ICA picks new chair and rebrands to reflect its goals
Ira Baptiste will chair the organization now known as the Institute of Canadian Agencies, which has also added several new staff.
Ethnicity Matters adds international talent
A new CD is among the new additions the multicultural agency has made in response to growing mandates from clients.
Zulu Alpha Kilo hires new exec to build global profile
The agency will also draw on Christine McNab’s experience to develop new business and shape digital and production offerings.
McCann Canada named AOR for Xplornet
The rural-focused ISP is planning aggressive expansion and has tapped the agency to help elevate its brand.
Quebec fast-casual chain Valentine picks FCB as its AOR
The MTY-owned chain wants to boost sales, build its online presence and optimize conversion rates with its new agency.
How new ways of working fuelled agency pitch activity
Listenmore’s annual report shows AOR pitches rose to 2018 levels, with holding company shops benefiting most.
Rethink opens 2022 with creative growth
The 16 hires and promotions come after the agency grew its business with Nestle and added work from Lactalis Canada.
Matt Lewis adds president of Momentum U.K. to his duties
In a new dual role, Lewis has been tasked with elevating capabilities in London while remaining president of the Canadian office.
Edelman Canada looks globally for new head of digital
Matt Collette joins from the agency’s Asia Pacific division to further develop its offerings.
Mondelez Canada has a new president
Karla Schlieper joins from the company’s Latin American arm to succeed a departing Martin Parent.
Angus Tucker departs from Theo
The agency’s founding CCO has decided to “take a break,” with a successor to be named in the near future.
FCB Canada wins Hersheys’ AOR assignment
In addition to a new platform and integrated campaigns, the agency will lend its data expertise to the CPG’s in-house team.
Coinberry hires Subtej Nijjar as CMO
Mosaic’s now-former North American president is taking over marketing at the crypto trading platform.
Most-read of 2021: Agencies
New agency models, new hires and new client relationships were among the most popular stories with readers this year.
Zulu ends 2021 with new hires and more kudos
As the agency picks up another international AOY honor, new CDs and a head of talent aim to fuel success in the new year.
