Industry Moves
Motive gets AOR duties with PepsiCo
The agency’s remit expands, taking the lead on the company’s flagship beverage brands, along with three snack assignments.
Tank creates department for employee wellness
Sophie Gaudet will permanently lead efforts to ensure staff are fulfilled and happy as they begin to return to the office.
Couche-Tard picks Taxi as its AOR
The Canada-wide assignment includes “a full slate of agency work” for both the Circle K and Couche-Tard convenience banners.
How Joanna Monteiro fits in Publicis’ growth plan
The agency’s new CCO brings international experience and accomplishments to work that’s increasingly reaching across borders.
Kits Eyecare caps period of brand investment with new CMO and first CIO
But marketing spend will be likely cut back following its first six months as a public co.
In Brief: Manulife names global communications leader
Plus, Zulu will help create AR experiences on Snapchat and Talk Shop adds a new partner.
Corner Office Shifts: Danone makes leadership changes
Plus, Fire & Flower picks a chief innovation officer, and CEOs step down from Transat and Meridian.
![Kristy_Photo[2]](https://cdn.strategyonline.ca/wp/wp-content/uploads/2021/06/kristy_photo2-300x172.jpg?5db5f3)
Broken Heart Love Affair hires VP of strategy
Kristy Pleckaitis is the agency’s first major hire of 2021, an important one it took its time with.
Palliser Furniture Group names first CMO
Steve Ambeau has been brought on to elevate and align marketing across Palliser and EQ3.
Dentsu and Sampler team up to offer integrated trial
In addition to getting access to each other’s clients, the sampling service will help CPGs connect trial with digital marketing.
FCB makes hires to expand strategic capabilities
The new additions bring social, content and data expertise to the agency’s offering.
In Brief: Terry Fox Foundation names new marketing leader
Plus, Rock-It adds three AOR wins and Manitoba’s largest agencies are merging.
Juniper Park\TBWA launches precision marketing practice
With Scalpel, the agency aims to deliver highly personalized efforts that combine one-to-one marketing with cultural insights.
CMA and AMA partner to extend their skills programs
The Chartered Marketer, CMA NXT and Career Accelerator programs are being made available to members of both associations.
Corner Office Shifts: Alison Leung joins Shopify
Plus, PepsiCo Beverages appoints new president and Lyft’s managing director for Canada prepares to leave.
