Industry Moves

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Up to the Minute: McDonald’s changes its loyalty program

Plus, NFA and Zulu win at AdAge’s Small Agency awards (again) and Wasserman names new CD.

CanadianTire

Canadian Tire names chief brand and customer officer

Susan O’Brien’s promotion follows a mixed quarter, with the sales impact of COVID-19 coming with a 400% growth in ecommerce.

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Lori Davison to join ROM as new CMO

SickKids’ marketing lead will help the museum implement a plan to become one of the world’s foremost cultural institutions.

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Up to the Minute: DavidsTea store network shrinks from 220 to 18

Plus, Pound & Grain adds to leadership with new design lead and Citoyen promotes two.

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Sid Lee expands PR service to Toronto

Genna Alexopoulos has been hired to lead the offering and build on the agency’s integrated approach.

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Andy MacLellan aquires full ownership of Verb

With travel restrictions beginning to ease, the co-founder says the agency has picked up 11 net new tourism brands since the start of the month.

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Campari appoints new VP of marketing

David Allard, a former CMO of Samsung Canada, replaces Chris Staresinic, who moves into a new marketing role at the company.

Uwe Stueckmann

Uwe Stueckmann named Loblaw chief customer officer

Succeeding Garry Senecal, the former SVP of marketing takes on new duties in digital, loyalty and customer excellence.

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Up to the Minute: Apex wins Ubisoft account

Plus, Ketchum launches a new cannabis offering and Leger names new lead for Western Canada.

Corner Office

Corner Office Shifts: John Betts to retire from McDonald’s

Plus, chief executive changes at Andrew Peller, HSBC and Laurentian Bank.

Kraft Heinz

Kraft Heinz restructures marketing team, again

Former CMO Dana Somerville has left the company as full marketing leadership moves to the chief brand and category officer.

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Why Canada needs its own approach to systemic racism in the industry

Advertisers and marketers tend to see themselves as progressive people in a progressive country. That has made them passive to the experiences of BIPOC talent.

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Rethink strengthens its Toronto strategy team

The agency adds two and promotes one to work on IKEA, Kraft and Molson, as well as accommodate recent business wins.

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DDB Canada restructures leadership, rebrands Vancouver office

Kevin Brady takes over as CEO and Frank Palmer comes out of retirement, following the departure of Brent Choi.

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Bleublancrouge hires new ECD

Edmund Lam returns to agency life to lead the creative product in Montreal alongside Eric Chavagnac.