Industry Moves

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Campari appoints new VP of marketing

David Allard, a former CMO of Samsung Canada, replaces Chris Staresinic, who moves into a new marketing role at the company.

Uwe Stueckmann

Uwe Stueckmann named Loblaw chief customer officer

Succeeding Garry Senecal, the former SVP of marketing takes on new duties in digital, loyalty and customer excellence.

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Up to the Minute: Apex wins Ubisoft account

Plus, Ketchum launches a new cannabis offering and Leger names new lead for Western Canada.

Corner Office

Corner Office Shifts: John Betts to retire from McDonald’s

Plus, chief executive changes at Andrew Peller, HSBC and Laurentian Bank.

Kraft Heinz

Kraft Heinz restructures marketing team, again

Former CMO Dana Somerville has left the company as full marketing leadership moves to the chief brand and category officer.

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Why Canada needs its own approach to systemic racism in the industry

Advertisers and marketers tend to see themselves as progressive people in a progressive country. That has made them passive to the experiences of BIPOC talent.

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Rethink strengthens its Toronto strategy team

The agency adds two and promotes one to work on IKEA, Kraft and Molson, as well as accommodate recent business wins.

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DDB Canada restructures leadership, rebrands Vancouver office

Kevin Brady takes over as CEO and Frank Palmer comes out of retirement, following the departure of Brent Choi.

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Bleublancrouge hires new ECD

Edmund Lam returns to agency life to lead the creative product in Montreal alongside Eric Chavagnac.

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Chimera Collective hires its first creative director

The PR agency brings on Guillaume Briere to help expand its services and offer a holistic approach to post-pandemic recovery.

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Greg Hahn launches agency with No Fixed Address

The former BBDO CCO opens Mischief, which is the second time this year NFA has extended its platform outside of Toronto.

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McCann hires new creative director in Montreal

Marie-Eve Best joins from Bleublancrouge to work on the agency’s beauty portfolio.

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No Fixed Address moves into the Quebec market

The agency absorbs Montreal’s Supernormal to extend its model nationally.

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P&G names new Canadian president

One of Geraldine Huse’s first tasks is guiding the CPG giant’s Canadian operations through its COVID-19 response.

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Canopy Growth parts ways with two top executives

Marketing leader David Bigioni is among over 800 staff who left the cannabis producer this year as it looks to cut costs.