Industry Moves
Bleublancrouge changes up its creative leadership
ECD Sebastien Rivest is now leading the department in Montreal, and has hired Brigitte Ledermann as his new CD.
Paradigm adds Trent Burton to growing creative team
The former McCann West CD is the first of several hires planned for the team as the agency builds out its expertise.
Cossette names a second ECD in Quebec
Anne-Claude Chenier will co-lead the creative team with Louis-Philippe Tremblay to bolster local leadership amid growth.
Momentum Toronto adds new creative director
Andrew Bernardi joins the agency after it hired new VP Katie Musgrave over the summer.
FCB recruits two ECDs with international experience
Leo Barbosa and Cuanan Cronwright join from Grey New York to lead work on clients including Clorox, Home Depot and OLG.
Jelly Academy aims to boost Indigenous representation
More than 40 Indigenous graduates were given free spots in the digital upskilling program to break a historic trend.
The Big Quit
How marketers and advertisers are combatting turnover by reimagining the future of work.
Performance Art scales rapidly in first four months
New senior strategy and tech talent in Toronto are among the two dozen staff the IPG agency has added since the summer.
Cossette wins AOR duties for WW in Canada
The agency will tap into the potential to reach Canadians where they are in their wellness journeys.
BHLA to ‘refine’ Simplii’s brand as new AOR
A new platform will be targeted at helping the direct banking brand break through the clutter.
Twitter Canada hires new head of marketing
Rogers Sports & Media vet Jennifer Bairos Hofer takes over full duties for the social network.
WPP wins bulk of global Coca-Cola review
The company will create a bespoke creative and media unit, but some work has been set aside for Publicis and IPG agencies.
BHLA named AOR for Go RVing Canada
Two of the agency’s co-founders reunite with a former client to help navigate the post-pandemic landscape.
Corner Office Shifts: Tennis Canada hires new CMO
Plus, Smash + Tess adds two to its executive team and Fluent.ai names a new marketing lead.
Jackman launches venture capital arm
The business consultancy aims to combine early stage funding with its strategy, design and communications expertise.
