Industry Moves
Brian Neumann joins U.S. beverage brand as CMO
The former Kraft Heinz marketer will help build Yerbae Enhanced Sparkling Water using tactics like “acts, not ads.”
FanDuel hires Dale Hooper to lead Canadian expansion
The former Deloitte, Rogers and PepsiCo exec brings his experience in regulated spaces to the U.S. sportsbook.
Co-Op rebrands as Labour amid business shifts
The agency is staffing up and expanding into Quebec to capitalize on momentum it has built over the past year.
Meet the People launches with Public Label and Match Retail
Innovatus’ new holding company is deploying $150 million over two years to bring more agencies into its integrated model.
Juliet creates an editorial division
The new team produces long-form content for clients to help them engage audiences outside of the usual channels.
Corner Officer Shifts: Martin Fecko leaves Tangerine
Plus, PointsBet Canada and Thinkific name new marketing leaders as Lole gets a new ecommerce VP.
Edelman makes six senior appointments
Five promotions and a new SVP hire touch on the agency’s health, corporate, media and internal comms practices.
Brandfire and OKD merge to become Evolve
Brandfire’s shopper capabilities are getting a boost with complementary media and production services.
The Garden and Edelman join SodaSteam’s agency roster
The new creative and PR AORs previously worked on the Bubly flavour drop launch earlier this year.
In Brief: Talk Shop names new leadership team
Plus, Fredericton’s Ginger expands to a second office and Camden’s growth spurt continues.
In Brief: Wasserman makes another senior addition
Plus, Lg2′s Claude Auchu joins Worldwide Partners board and SOS Design has a new identity.
Broken Heart Love Affair hires new VP and DEI lead
In addition to working with other client success leaders, Ravi Singh will lead diversity efforts at the growing agency.
Angry Butterfly launches with a focus on thoughtfulness and agility
Co-founders Brent Choi, Graham Candy and Erin Kawalecki want to provide an alternative to network shops and better respond to rapid changes.
WildBrain hires first CMO
Damon Berger will promote a library that includes Peanuts, Teletubbies and Degrassi, as well as the company’s digital platform.
In Brief: Fuse hires six
Plus, Venture wins Alberta Milk account, Notable Group creates new leadership roles and Frank Palmer starts a podcast with NABS.
