Industry Moves
New owners take over Trigger’s marketing division
Geoff Hardwicke and Todd Blevins take over the Calgary agency’s brand work, splitting off from the growing financial division.
Wax staff ‘blindsided’ by agency closure
After a lack of communication and an office lockout, more than a dozen staff are out of work in a challenging job environment.
Nissan Canada rotates leadership positions
Steve Rhind will become managing director of Infiniti, while Adam Paterson will become director of marketing on the Nissan brand.
Up to the Minute: Critical Mass names its next CEO
Plus, Zulu hires a new co-lead for its design practice and Mint wins Corby’s experiential work.
GTB Canada appoints Mike Flynn as president
Global CEO Robert Guay says experience in consumer engagement will be “critical” to the agency’s work with Ford going forward.
Thinkingbox continues to grow by acquiring Aarra
The digital and experiential studio’s latest acquisition establishes a presence in New York and further develops its capabilities.
Passing the torch at Kruger
Strategy speaks with retiring CMO Nancy Marcus and her successor, Susan Irving, about transitioning into a new chapter.
Denise Rossetto and Todd Mackie to leave BBDO
The creative team is leaving for a new venture, with CDs Derek Blais and Chris Booth leading the department in the interim.
Forsman & Bodenfors hires strategy, client service leads
Head of strategy Andrew Carty is one of the new additions, joining following the closure of Send+Receive late last year.
Cortex acquired by Nventive
The innovation firms have combined to better reach their shared goals of leading transformation for clients and creating digital experiences with “market impact.”
Up to the Minute: Cossette names new business lead
Plus, Strategic Objectives and Cohn & Wolfe both win two AOR assignments.
Jordan Doucette to join No Fixed Address as partner
Leo Burnett Chicago’s CCO is joining the agency to help scale its offering and expand across North America.
Swoop hires new head of commercial
Bert van der Stege will oversee several areas, including marketing, to drive growth and revenue at the ultra low-cost carrier.
Braque launches new content marketing division
Matrice creates a dedicated unit to answer demand for standalone services, with a focus on small business and startups.
Martin Sansregret retires from Tam-Tam\TBWA
The Montreal agency announces a new leadership team as its long-time president transitions out.
