Industry Moves

lg2

Chris Hirsch, Nellie Kim leave Lg2

The duo that helped launch the agency’s Toronto office are departing, with the agency actively seeking replacements.

Audi_ETron

Audi taps Bensimon Byrne to fire up Canadian ambitions

The new AOR has been tasked with building an authentic, localized connection on the automaker’s path to electric conversion.

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Plus Company expands its technology leadership

A three-person team has been established to evolve the capabilities across agencies and geographies.

Tangible - Group Shot

Derek Last and Kirstin Hammerberg want purpose to have meaning

The former Sid Lee strategic leaders have launched a consultancy to help organizations align their goals with the experience of employees.

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Adviso acquires R3 Marketing

The digital strategy firm is looking to improve its capabilities in loyalty and customer retention.

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P&G Canada names new marketing leadership

Jennifer Seiler and Melody Wallis will split duties previously handled by Bethanie Butcher, who is taking on a new LATAM role.

At Scotiabank, president and CEO Brian Porter passes the torch to Scott Thomson.

Corner Office Shifts: New Scotiabank CEO to begin early 2023

Plus, a media marketing heavy hitter takes over at Paramount+.

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Nick Doerr and Gui Bermejo have a BBDO homecoming

The pair are returning to the agency as ACDs after two years at FCB Canada.

TheSalmon

In Brief: Directorial duo Adam & Dave release The Salmon

Plus, Underdog adds new senior talent and Conversion Digital makes top-level appointments in response to growth.

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NFA adds two creative leaders in Montreal

ECD Stuart Macmillian and CD Jean-Philippe Duval will work on clients from across the agency’s Canadian operations.

CIBC-CIBC unveils new look symbolizing the bank-s purpose of hel

CIBC picks Courage, Oliver for AOR assignments

The bank is starting a ‘new chapter’ with new agencies just one year after the launch of a major rebrand.

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Blackjet grows leadership team amid ambitious plans

Sonja Davies, the agency’s latest big addition, will start a new division focused on digital production and content creation.

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Taxi adds 11 across departments

The hires include a new national design lead and senior roles in production and strategy.

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Cossette hires Sabaa Quao as its new CCO

The agency has tapped the entrepreneurial veteran to succeed Peter Ignazi and lead its creative teams.

lg2_nationalbank

National Bank picks Lg2 as its new AOR

Both the Toronto and Montreal offices will work on helping the bank realize its growth ambitions.