Industry Moves


Chris Hirsch, Nellie Kim leave Lg2

The duo that helped launch the agency’s Toronto office are departing, with the agency actively seeking replacements.


Audi taps Bensimon Byrne to fire up Canadian ambitions

The new AOR has been tasked with building an authentic, localized connection on the automaker’s path to electric conversion.


Plus Company expands its technology leadership

A three-person team has been established to evolve the capabilities across agencies and geographies.

Tangible - Group Shot

Derek Last and Kirstin Hammerberg want purpose to have meaning

The former Sid Lee strategic leaders have launched a consultancy to help organizations align their goals with the experience of employees.


Adviso acquires R3 Marketing

The digital strategy firm is looking to improve its capabilities in loyalty and customer retention.


P&G Canada names new marketing leadership

Jennifer Seiler and Melody Wallis will split duties previously handled by Bethanie Butcher, who is taking on a new LATAM role.

At Scotiabank, president and CEO Brian Porter passes the torch to Scott Thomson.

Corner Office Shifts: New Scotiabank CEO to begin early 2023

Plus, a media marketing heavy hitter takes over at Paramount+.


Nick Doerr and Gui Bermejo have a BBDO homecoming

The pair are returning to the agency as ACDs after two years at FCB Canada.


In Brief: Directorial duo Adam & Dave release The Salmon

Plus, Underdog adds new senior talent and Conversion Digital makes top-level appointments in response to growth.


NFA adds two creative leaders in Montreal

ECD Stuart Macmillian and CD Jean-Philippe Duval will work on clients from across the agency’s Canadian operations.

CIBC-CIBC unveils new look symbolizing the bank-s purpose of hel

CIBC picks Courage, Oliver for AOR assignments

The bank is starting a ‘new chapter’ with new agencies just one year after the launch of a major rebrand.


Blackjet grows leadership team amid ambitious plans

Sonja Davies, the agency’s latest big addition, will start a new division focused on digital production and content creation.


Taxi adds 11 across departments

The hires include a new national design lead and senior roles in production and strategy.

Sabaa Quao 1

Cossette hires Sabaa Quao as its new CCO

The agency has tapped the entrepreneurial veteran to succeed Peter Ignazi and lead its creative teams.


National Bank picks Lg2 as its new AOR

Both the Toronto and Montreal offices will work on helping the bank realize its growth ambitions.