Industry Moves

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Corner Office Shifts: Tennis Canada hires new CMO

Plus, Smash + Tess adds two to its executive team and Fluent.ai names a new marketing lead.

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Jackman launches venture capital arm

The business consultancy aims to combine early stage funding with its strategy, design and communications expertise.

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In Brief: Juliet grows creative team

Plus, Innocean adds to leadership on its Kia account and DDB creates a new VP of strategy role in Edmonton.

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What Christina Yu sees in her new agency home

The award-winning creative has joined Patrick Scissons as a partner at OstrichCo, which has been evolving its offering.

Bill Ivany Acosta

CPG vet Bill Ivany named president of Acosta Canada

Ivany believes the COVID-spurred increase in online purchase of goods will remain.

NewHires

Rethink builds its strategic bench strength

Seven hires come in response to expanding responsibilities for both existing and to-be-announced assignments.

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Earnscliffe rebrands to reflect multidisciplinary offering

The firm, best known for government and policy work, has been expanding its corporate expertise and creative services.

Brian Neumann

Brian Neumann joins Yerbae Sparkling Water as CMO

From the C-Suite newsletter: The former Kraft Heinz marketer will build the U.S. beverage brand using tactics like “acts, not ads.”

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FanDuel hires Dale Hooper to lead Canadian expansion

The former Deloitte, Rogers and PepsiCo exec brings his experience in regulated spaces to the U.S. sportsbook.

LABOUR-CO-OP Advertising Rebrands to LABOUR-2

Co-Op rebrands as Labour amid business shifts

The agency is staffing up and expanding into Quebec to capitalize on momentum it has built over the past year.

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Meet the People launches with Public Label and Match Retail

Innovatus’ new holding company is deploying $150 million over two years to bring more agencies into its integrated model.

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Juliet creates an editorial division

The new team produces long-form content for clients to help them engage audiences outside of the usual channels.

Corner Office

Corner Officer Shifts: Martin Fecko leaves Tangerine

Plus, PointsBet Canada and Thinkific name new marketing leaders as Lole gets a new ecommerce VP.

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Edelman makes six senior appointments

Five promotions and a new SVP hire touch on the agency’s health, corporate, media and internal comms practices.

Evolve Agency Group

Brandfire and OKD merge to become Evolve

Brandfire’s shopper capabilities are getting a boost with complementary media and production services.