Industry Moves

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Rethink strengthens its Toronto strategy team

The agency adds two and promotes one to work on IKEA, Kraft and Molson, as well as accommodate recent business wins.

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DDB Canada restructures leadership, rebrands Vancouver office

Kevin Brady takes over as CEO and Frank Palmer comes out of retirement, following the departure of Brent Choi.

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Bleublancrouge hires new ECD

Edmund Lam returns to agency life to lead the creative product in Montreal alongside Eric Chavagnac.

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Chimera Collective hires its first creative director

The PR agency brings on Guillaume Briere to help expand its services and offer a holistic approach to post-pandemic recovery.

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Greg Hahn launches agency with No Fixed Address

The former BBDO CCO opens Mischief, which is the second time this year NFA has extended its platform outside of Toronto.

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McCann hires new creative director in Montreal

Marie-Eve Best joins from Bleublancrouge to work on the agency’s beauty portfolio.

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No Fixed Address moves into the Quebec market

The agency absorbs Montreal’s Supernormal to extend its model nationally.

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P&G names new Canadian president

One of Geraldine Huse’s first tasks is guiding the CPG giant’s Canadian operations through its COVID-19 response.

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Canopy Growth parts ways with two top executives

Marketing leader David Bigioni is among over 800 staff who left the cannabis producer this year as it looks to cut costs.

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Proof launches consultancy to help businesses build trust

Trustlab builds on the PR firm’s existing expertise to help corporations find actionable ways to address steady declines in recent years.

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Match hires new creative leadership

Gary Westgate will run creative in Toronto for the consumer engagement agency, with Eric Moncaleano named North American ECD.

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FCB Canada names Nancy Crimi-Lamanna as CCO

The new role will see her align with teams across North America, while Tracy Little has been appointed general manager in Toronto.

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Thinkingbox acquires AntiSocial

The digital and experiential studio boosts its social offering, as plans for more acquisitions are unchanged by the pandemic.

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Bimm makes 10 new hires

The Toronto digital agency grows during the pandemic following expanded mandates with Audi, Leon’s and Grainger.

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Corner Office Shifts: WestJet exec named Swoop president

Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.