Christopher Lombardo
IKEA shows the possibilities of storage
The retailer takes a dream-like approach to address consumer pain points around staying organized.
Wealthsimple tells its origin story with eyes on the future
The fintech company focuses on how its CEO is one of “half a million Mikes” ahead of plans to expand its offering.
McGill has it “made” in new brand platform
The Montreal university celebrates 200 years with branding meant to appeal to both prospective students and alumni donors.
Volkswagen shows appreciation for unsung volunteers
The automaker builds on its “Volksgiving” customer appreciation initiative from last year.
Corteva uses three words to promote its seeds
The agri-brand is eschewing “perfect backdrops” of fields in favour of a seed and a simple message.
Up to the Minute: Agnostic adds three new staff
Plus, Dairy Farmers of Ontario adds McCann Health to its roster.
Amazon Rainforest Conservancy hopes to burn images into our memories
The non-profit recreates Yule log fireplace channel with real forest fire footage.
Perceived health benefits still drive cannabis use
A survey also shows some resistance to traditional food and beverage companies making cannabis-infused products.
Garde-Manger Pour Tous makes a half-empty advent calendar
The Montreal non-profit is using the idea of “emptiness” to stand out and build on its messaging about food insecurity.
Marketers and advertisers are struggling to hire creatives
A Creative Group study also found nearly two-thirds of respondents find staff retention more difficult.
Faux fur store hosts faux sale
Furious Fur uses savings-inspired language to draw attention to plight of animals used in the fur trade.
Air Canada reconnects lost reindeer with the North Pole
The airline continues its theme of bringing travelers closer to their loved ones through a more “magical” approach.
Dairy Farmers of Canada sit down with Santa Claus
A pair of holiday campaigns touch on two messages that have been focus areas for the organization throughout the year.
Strategy’s most read of 2019: Shopper Marketing Report
The most eye-catching shopper stories from the last year.
Lassonde has a thirst for paper straws
From Shopper Marketing Report: A limited run for juice box brand Oasis will provide feedback to improve the next edition.
