Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Calling products “sharing size” may not have the intended effect

New research suggests large formats warp consumer perception of what they eat.

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Cadbury Dairy Milk refresh is cuckoo for cocoa stuff

The new look includes a redrawn wordmark, iconography and typography to reinforce the feel-good product story.

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How Suku Vitamins is fitting in with interest in total health

From Shopper Marketing Report: The brand hopes a simple, “free-from” message will cut through confusion in the vitamin aisle.

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Rubicon Exotic sees green in coconut water

The exotic fruit specialist hopes a big shopper presence for a new organic drink will help it stand out in a mainstreamed category.

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Keeping close to customers will be critical in 2021

Fjord’s trend report explains why brands should rethink the role of stores and supply chains to handle ongoing upheaval.

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Tank hires Mylene Savoie to lead borderless division

Spurred by a global client win, the ex-McCann president will help talent work across markets to serve a range of pharma brands.

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Lactalis buys Agropur’s Canadian yogurt business

The deal will add the Iogo and Olympic brands to a portfolio that has been deemed an area of growth for the company.

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York U puts itself at the forefront of society’s issues

The university’s new recruitment campaign envisions a better world with help from students who strive to make a difference.

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Heinz By Nature welcomes the first lockdown babies

The relaunched Kraft Heinz baby food brand is giving out COVID-inspired merch to stand out in a category with no clear leader.

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Air Miles prepares for takeoff with new agency roster

Broken Heart Love Affair will lead brand strategy, with Fuse Create, Media Experts and Ogilvy on experiential, media and PR.

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Harry Rosen and Masai Ujiri team up

The brand responds to calls for retailers to diversify their shelves with a capsule collection alongside the Toronto Raptors president.

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The Hive grows by three

The Toronto shop bolstered its content, experiential and activation teams as it builds on its “valuable encounters” positioning.

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Up to the Minute: Taxi adds two ACDs in Montreal

Plus, Argyle sets up shop in the U.S. while Your Brand lands a new “gin” account.

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Kit and Ace mails a dose of optimism to shoppers

The brand tries to soften recent blows to the apparel sector with a new “Amplify Optimism” direct mail program.

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Nissan opens a virtual showroom

So many eyeballs were lost to cancelled auto shows and closed dealerships. The digital hub is the brand’s way of taking back control.