Christopher Lombardo
Sobeys launches its largest-ever private label campaign for Compliments
The company is pulling out all the stops to support a key pillar of its new transformation plan.
Hershey makes Halloween marketing about more than trick-or-treating
Gamifying another holiday is helping the CPG create a month-long celebration at home.
General Mills is ‘rebuilding’ its marketing spending
The company is boosting spend to not just invest in big brands, but get high-quality first-party data on its consumers.
White Spot reconnects with diners, wherever they eat
B.C.’s family casual chain pivots from its “Spotitarian” platform to strengthen its connection to loyalists and lapsed customers.
Immunity boosting is driving health trends
Research from Social Nature also finds transparency is important to Canadians, but brands should avoid the clinical approach.
Silk makes it simple to go vegan, sometimes
The category leader is embracing a word most brands avoid to show that cutting out meat and dairy is easier than people tend to think.
KD adds pumpkin spice to its noodles (and its ecomm push)
Kraft Heinz is not just trolling Starbucks. It’s using the buzzy flavour to find out how customers use its Canteen DTC platform.
How Trojan has adapted to changes in hookup culture
“Sexplore at Home” has been getting singles to embrace self-love and helping couples make the most of their free time.
Greenhouse sticks to its plant roots in first national campaign
The juice co. debuts new ads that flaunt the essence of its brand.
TD’s history of giving thanks gives it a leg up
In a time when gratitude-focused ads have become ubiquitous, the bank’s CMO believes its track record helps it stand out.
Scotiabank splits loyalty off of CMO role
Laura Curtis Ferrera takes over the job as Clinton Braganza moves to a mandate focused on elevating loyalty and partnerships.
Lassonde makes its push to ditch plastic hard to miss
The company adds its Kiju and Simple Drop brands to a national rollout of paper straws, serving green demand in single-serve drinks.
Arterra basks in the opportunity for better-for-you wine
The company brings high-impact shopper elements to alcohol retailers as it looks to fill a white (and red and rose) space in the category.
Viveau certifies its radical transparency
The half-mineral water, half-juice beverage hopes a visible stamp of approval will strengthen its market proposition.
Scout is taking canned seafood out of centre store
From Shopper Marketing Report: The brand aims to represent craftsmanship by moving to the deli and launching culinary tools.
