Christopher Lombardo
Oh Henry levels up its shopper game with Circle K
A campaign for a new permanent SKU uses store takeovers and high-impact displays to grab the attention of gamers.
Nestle believes in-store still has a role for Halloween
The confectionery company is betting on real-life pivots resonating more with its core than digital ones.
Chef Bombay grabs eyeballs with packaging overhaul
The South Asian food brand wants to be seen as a premium option in the freezer section.
Pigeon and Metro perk up their design challenge
Students from George Brown and College Salette will help give the grocer new insight into a category ripe for redesign.
Dentsu launches platform to make sense of the ecommerce boom
VP Simren Deogun talks about how the new offering helps CMOs navigate digital disruption.
Why Osmow’s created National Shawarma Day
With expansion plans on the horizon, the Middle Eastern QSR creates an occasion to build awareness for a menu favourite.
Canadians to spend 30% less this holiday season
A PwC forecast shows a generational gap in spending plans and big declines in how much people are buying for themselves.
Which categories have had the biggest ecomm boost?
MiQ captures data from ecomm, coupon and discounting platforms to see if increased online interest makes up for dips in-store.
Canada Goose keeps finding inspiration in artists’ stories
The apparel brand releases a new season of its documentary series, putting the focus on its lighter-weight assortment.
Rona shows the fun that comes with DIY know-how
The hardware retailer combines craftsmanship and kookiness to solidify its status with experts (and those who want to be one).
Tic Tac has a refreshing new brand platform
The Ferrero mint brand aims to maintain its market share in Canada by injecting some flavour into the new normal.
Jake’s House starts a band for autism awareness
ASD covered some classics to build momentum for the non-profit’s mission and programs.
McCain turns pre-roll ads into golden tickets
Rewarding viewers who sit through an entire ad is part of a greater push to reach younger consumers on digital platforms.
KD bares it all for latest ecommerce experiment
The CPG lets singles send “unsolicited noods,” tapping into pandemic dating trends to continue learning about DTC.
Rethink Breast Cancer’s new collection comes with a brand refresh
The non-profit is giving Canadians practical and impactful reasons to donate this year.
