Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
Oh-Henry-shopper

Oh Henry levels up its shopper game with Circle K

A campaign for a new permanent SKU uses store takeovers and high-impact displays to grab the attention of gamers.

pumpkin_nestle

Nestle believes in-store still has a role for Halloween

The confectionery company is betting on real-life pivots resonating more with its core than digital ones.

Butter Chicken

Chef Bombay grabs eyeballs with packaging overhaul

The South Asian food brand wants to be seen as a premium option in the freezer section.

pigeon-metro

Pigeon and Metro perk up their design challenge

Students from George Brown and College Salette will help give the grocer new insight into a category ripe for redesign.

ecommerce

Dentsu launches platform to make sense of the ecommerce boom

VP Simren Deogun talks about how the new offering helps CMOs navigate digital disruption.

Osmows---National-Shawarma-Day

Why Osmow’s created National Shawarma Day

With expansion plans on the horizon, the Middle Eastern QSR creates an occasion to build awareness for a menu favourite.

Shopping online

Canadians to spend 30% less this holiday season

A PwC forecast shows a generational gap in spending plans and big declines in how much people are buying for themselves.

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Which categories have had the biggest ecomm boost?

MiQ captures data from ecomm, coupon and discounting platforms to see if increased online interest makes up for dips in-store.

Suzette-Canada Goose

Canada Goose keeps finding inspiration in artists’ stories

The apparel brand releases a new season of its documentary series, putting the focus on its lighter-weight assortment.

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Rona shows the fun that comes with DIY know-how

The hardware retailer combines craftsmanship and kookiness to solidify its status with experts (and those who want to be one).

TicTac-mints

Tic Tac has a refreshing new brand platform

The Ferrero mint brand aims to maintain its market share in Canada by injecting some flavour into the new normal.

autism-image2

Jake’s House starts a band for autism awareness

ASD covered some classics to build momentum for the non-profit’s mission and programs.

McCain-image

McCain turns pre-roll ads into golden tickets

Rewarding viewers who sit through an entire ad is part of a greater push to reach younger consumers on digital platforms.

Send-noods

KD bares it all for latest ecommerce experiment

The CPG lets singles send “unsolicited noods,” tapping into pandemic dating trends to continue learning about DTC.

Rethink_breast

Rethink Breast Cancer’s new collection comes with a brand refresh

The non-profit is giving Canadians practical and impactful reasons to donate this year.