Christopher Lombardo
Was live shopping a flash in the pan?
According to Caddle insights, interest in attending shoppable livestreams is low, but there’s opportunity among certain groups.
Air Canada returns to storytelling to celebrate family reunions
The campaign tries to embody the excitement people have for being able to create holiday memories once again.
Campbell’s took a ‘surgical approach’ to marketing amid supply chain issues
The CPG says soup sales also helped it beat expectations.
Well Juicery sees opportunity beyond grocery
From Shopper Marketing Report: The fresh pressed brand is coming to Starbucks to tap interest in ginger drinks.
Turkey Farmers reminds Canadians no other bird will do
The industry body takes an over-the-top approach during a key sales period.
Even energy drinks are responding to healthy habits
Mike Hughes of FMCG Gurus on how greater attentiveness to natural product claims is shaping the beverage category.
McCormick and General Mills team up to tempt spice seekers
Frank’s RedHot Pizza Pops combines two brands to test how the partnership could expand its target of young men.
CMPA pivots a B2B campaign to target policymakers
The organization representing Canada’s indie film and TV producers is making sure MPs don’t forget about Bill C-10.
VW launches another season of Volksgiving
The fourth edition of the campaign recognizes people who give back to their communities and help the environment.
IKEA assembles a care-free holiday meal
A tablecloth stealthily shows how to properly set the table and simplify coming together again, a key message of a broader holiday campaign.
Brands have one chance to make a first digital impression
Research from Cisco suggests that using more apps during the pandemic has also raised consumers’ expectations.
From Timbiebs to Tim Bears, Tim Hortons is tapping culture
The same week its collab with Justin Bieber rolls out, the QSR is capitalizing on holiday decorating trends with inflatable lawn ornaments.
Gay Lea tells a bigger story with Bake it Forward
The dairy brand is delivering recipe books alongside its holiday baking kits to get people to start their own traditions.
Dentsu Canada formalizes Shopify partnership
The agency sees opportunity with SMBs and larger-scale businesses, depending on core objectives.
SickKids creates a “Brave List” to support its gifting program
The hospital puts a twist on the nice list to drive donors to give more specific and much-needed holiday contributions.
