Christopher Lombardo
Inside Metro’s Ontario Locally Sourced program
The grocer is seeing a wider range of products and strong Royal Agricultural Winter Fair coupon redemptions.
Campbell’s goes after adult snackers with big Goldfish
The CPG’s latest snack innovation, Mega Bites, are being brought to life through POS and the metaverse.
Private label interest is booming
According to Caddle insights, amidst inflation, private label brands are seeing big spikes in search traffic.
Canadians report inflation will affect how they buy gifts
A CPA Canada study reveals 22% of shoppers are going into debt to spend.
Leo Burnett Canada adds five senior staffers
The additions will report to the agency’s co-CCOs.
Sinai Health wants to convey the breadth of its services
The hospital’s foundation is using welcoming language to be more flexible in its storytelling.
Gay Lea changes its product-centric ad philosophy
The dairy co-op looks to deepen awareness with a master brand campaign.
Indigo teams up with Adidas for national partnership
Signature and exclusive apparel is coming to the retailer, including a Lego kids’ collection.
Dialogue hopes its OOH messaging flies with business travelers
The B2B health and wellness platform is activating in a big way at Billy Bishop Airport.
IKEA invests in another Toronto small format store
The big box retailer is scaling down again for its Scarborough Town Centre opening.
Ancestry brings history to life with an AR experience
The genealogy brand is positioning itself as being more about storytelling than testing.
Milestones makes a pitch to men post-Foodtastic takeover
The restaurant chain is positioning itself around meat and premium.
Rethink rolls out Brand Narrative division
The indie says the move will help deepen cultural relevance through high-impact storytelling.
Best in show reels: Agency of the Year 2022
Agencies reveal they can poke fun at themselves and the industry.
Dragon consolidates six indie shops
Arlene Dickinson is executive chair of Believeco: Partners, which has plans on making more indie acquisitions.
