Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
warhol-campbells

Campbell’s to keep marketing investment ‘stable’

With its brands performing well, the CPG scaled back its spending in Q4 after doubling down last year.

Proline-OLG

OLG bets on trust to bring players into Proline+

With single event sport betting now legalized, the crown corp hopes having established equity in an emerging space will set it apart.

marketing-executives

In Brief: Vibrant has a new VP and partner

Plus, Frank names a new general manager and California’s Envoy hires a former Huge VP as chief growth officer.

Holland-Bloorview

Holland Bloorview puts ableism at the forefront

The kids rehabilitation hospital is trying to make a less-understood social inequity more concrete for Canadians.

Denim Society 2

Denim Society puts itself out there

The Montreal brand’s new pop-up in the Carrefour Laval shopping mall meshes its online and in-store offerings.

Cobs-2X-loyalty

Cobs Bread bakes up a new loyalty program

The bakery retailer is going digital while carving out a niche between grocery and independents.

Corby Bottle Lineup 2021

Corby gets a Q4 hangover following a full-year buzz

The spirits and wines company will continue to focus on building brand equity following a quarter of mixed results.

Edelman-GM

Edelman Montreal names new general manager

In addition to leading new business and marketing, Martine St-Victor will head up employee mentoring.

Reitmans -Canada- Limited-RW-CO- partners with Manjit Minhas and-3

RW&Co expands its roster of empowering personalities

Olympians, actors and activists help broaden the scope of the retailer’s community-building efforts.

Rogers-Ignite

Rogers Ignite cuts through the streaming maze

The telco positions SmartStream as the hero that lets you spend more time watching shows than finding them.

gene-photos-ftd

Gene creates two new leadership roles

GM Michelle Tafler and ECD Julia Morra will help the agency bring a creative-focused approach to the health market.

destination-TO-Main

Destination Toronto bets on ‘Never Have I Ever’ strategy to rally local tourism

The $4.2 million campaign, which includes the launch of the My Toronto pass, aims to get locals and drive-in visitors to try things that have been in their backyard this whole time.

grocery-image

How shopper marketing has been shaped by the pandemic this year

Mosaic’s Jason Dubroy updates us on the importance of packaging, store layouts and even QR codes.

new_highliner_packaging

High Liner is going to market much more aggressively

The Nova Scotia-based frozen seafood company recently announced a doubling of Q2 profits as a result of its efforts.

kensingtons-ketchup-main

Unilever tries to put a dent in Heinz’s ketchup supremacy

Sir Kensington’s is bringing its premium positioning to Canada, but entering an established category is an uphill battle.