Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Inside Metro’s Ontario Locally Sourced program

The grocer is seeing a wider range of products and strong Royal Agricultural Winter Fair coupon redemptions.

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Campbell’s goes after adult snackers with big Goldfish

The CPG’s latest snack innovation, Mega Bites, are being brought to life through POS and the metaverse.

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Private label interest is booming

According to Caddle insights, amidst inflation, private label brands are seeing big spikes in search traffic.

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Canadians report inflation will affect how they buy gifts

A CPA Canada study reveals 22% of shoppers are going into debt to spend.

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Leo Burnett Canada adds five senior staffers

The additions will report to the agency’s co-CCOs.

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Sinai Health wants to convey the breadth of its services

The hospital’s foundation is using welcoming language to be more flexible in its storytelling.

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Gay Lea changes its product-centric ad philosophy

The dairy co-op looks to deepen awareness with a master brand campaign.

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Indigo teams up with Adidas for national partnership

Signature and exclusive apparel is coming to the retailer, including a Lego kids’ collection.

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Dialogue hopes its OOH messaging flies with business travelers

The B2B health and wellness platform is activating in a big way at Billy Bishop Airport.

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IKEA invests in another Toronto small format store

The big box retailer is scaling down again for its Scarborough Town Centre opening.

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Ancestry brings history to life with an AR experience

The genealogy brand is positioning itself as being more about storytelling than testing.

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Milestones makes a pitch to men post-Foodtastic takeover

The restaurant chain is positioning itself around meat and premium.

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Rethink rolls out Brand Narrative division

The indie says the move will help deepen cultural relevance through high-impact storytelling.

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Best in show reels: Agency of the Year 2022

Agencies reveal they can poke fun at themselves and the industry.

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Dragon consolidates six indie shops

Arlene Dickinson is executive chair of Believeco: Partners, which has plans on making more indie acquisitions.