Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Canada Goose taps artists to reconnect to the physical world

The parka brand fills its reopened store windows with art to inspire customers to venture outside again.

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Nestle Canada sells its Pure Life bottled water brand

The move is part of a broader strategic mandate to focus on better performing brands and categories.

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Multicultural consumers key to post-pandemic recovery

A survey shows South Asian and Chinese communities are more likely to buy big-ticket items and respond to in-language media.

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Molson’s cup runneth over

More than two dozen brands have signed on to be part of the brewer’s campaign to support Canadian beers as delivery of its cases begins.

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Shoppers unsure if retailers are putting their best effort into safety

An Ipsos survey also looks at how health precautions could impact long-term loyalty.

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The Hive named creative AOR for Astro

The Lactalis yogourt brand expects to increase its marketing spend to gain share and support product innovation.

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Doritos launches a streamer for fans of Ketchup

PepsiCo combines content and snack bingeing to herald the return of the “uniquely Canadian” LTO.

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Arterra gets more playful with hard sparkling sodas

From Shopper Marketing Report: The maker of Inniskillin and Jackson Triggs wines caters to more tastes with its first RTD drinks.

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Neale’s Sweet ‘n Nice adds vibrancy to the ice cream aisle

The Caribbean-inspired brand adjusted promotion plans for its national expansion.

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Cadillac Fairview unveils new national shopping app

Live by CF will help consumers navigate pre- and post-pandemic concerns, while giving retailers insight into their shopping habits.

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Peanut butter demand ‘through the roof’ for Smuckers

The company is making sure its Jif brand stands out and earns market share with digital pushes and measured innovation.

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Earth’s Own creates a grant to change how we eat

The plant-based beverage brand is giving funding and promotion to organizations that can help its own mission of saving the planet.

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Maple Leaf helps families make the jump to plant-based

A campaign for the brand’s new “50/50″ products takes inspiration from TikTok to show parents there is a gateway to eating less meat.

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Molson joins forces with other brewers for Canada Day

The country’s oldest brewery wants to create pride in Canadian beer, including by selling other brands in the “The Canadian Case.”

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Real Canadian Superstore gets real with dads

The Loblaw banner built off its “Shop Like a Mother” brand platform to show how dads were “kicking up” Father’s Day at home.