Christopher Lombardo
PepsiCo joins forces with Beyond Meat
With their new joint venture, the companies will work together to create and promote plant-based snacks and beverages.
Bayview Village keeps Lunar New Year prosperous
The Toronto mall’s curated selection of goods and virtual self-care sessions aim to keep its high-end shoppers feeling pampered.
Intuit QuickBooks highlights the tools SMBs need now
The accounting brand boasts its suite of services in creative aimed at entrepreneurs facing hard economic times.
P&G’s focus on performance continues to drive growth
The CPG reiterated the role brand investment and product “superiority” would have in driving consumer choice and pricing.
Lay’s hopes its new look pops on shelf
PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.
BioSteel looks to ball with Circle K
The official sports drink of the Raptors is tapping a popular convenience chain with its new shopper program.
Fever-Tree Canada branches out its sampling
The premium mixer brand partners with a premium hotel for a dining experience to drive more awareness in Canada.
Sabra looks to influence snackers with influencers
The hummus brand’s digital campaign touts its versatility and plant-based status in the hopes of luring millennial shoppers.
Echoworx makes your business its business
The company is trying to get executives to listen up by speaking to them (in encrypted code) about the ROI of cybersecurity.
Reitmans and Simons top Leger retailer survey
The brands created the best in-store (Ontario) and online shopping experiences (Canada) during the pandemic.
Quebecor continues to build its in-house creative studio
Colab Studio hires new creative directors and business leads as it internalizes work for the Videotron and Fizz brands.
McCormick promotes buying local with crowdsourced art
Olympic figure skater Scott Moir joins the French’s and Club House brand to help celebrate the company’s Canadian roots.
CES’ biggest innovations may be in the ‘health-conscious’ economy
Even brands known for TVs and computers recognize innovating in wellness and sustainability is a must to connect with consumers.
Kruger brings its messy, human message to its multicultural strategy
The CPG adapts “Unapologetically Human” into three languages with new edits and original music.
Jackson-Triggs wants wine culture to be more inclusive
The Arterra brand is using the voice that comes with being the top wine in the country to break down old barriers.
