Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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How to premiumize seafood in a can

Scout Canning pivots from foodservice to consumer sales with the help of DTC sampling.

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Dollarama takes hit from pandemic restrictions

Despite staying open as an essential business, public health measures still pulled the discount retailer’s same store sales down.

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Which retailers have kept their experience engaging?

A Leger survey looks to Quebec for early signs of how consumers are responding to socially distanced shopping.

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Canadian Centre for Food Integrity boosts the food system

The organization has begun a strategic plan to begin more direct communications with consumers.

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How have 2020′s food trends changed?

Food marketing agency Nourish updates its predictions to see which pandemic behaviours are here to stay.

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Canadians worry about the pandemic impacting others

Data from Abacus suggests younger people, in particular, spend more time thinking about societal impacts than their own finances.

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Ogilvy launches new consulting division

Led by managing director Kevin Sutherland, the offering will focus on using behavioural science to help guide transformation.

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The new retail environment

Consumers have built increasingly complex shopping experiences for themselves, from what they buy to how they buy it.

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The Shoe Company and DSW try on a new retail approach

To draw customers back to a highly tactile environment, the retailers have revamped stores and embraced new digital habits.

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Lowe’s makes DIY a way to (safely) get out of the house

New campaigns for Rona and Reno-Depot go after targets with different experience levels, but an equal desire to be outside.

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Hardware retailers prepare to keep being helpful

Home Hardware and Home Depot have been adapting what draws customers into their stores to the world of distanced retail.

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Which categories were hit hardest at the start of the pandemic?

Ed Strapagiel’s analysis shows clothing and auto are facing the toughest road to recovery.

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What the future of shopper experiences will look like

From Shopper Marketing Report: Virtual events and old school tactics (like in-store displays) both have a place in driving trial.

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What are the new consumer segments?

Jackman Reinvents breaks down changing attitudes that are now driving consumers (and how to reach them).

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Beyond Meat gets ready for barbecue season

The leader in plant-based meat launches its first sausages by adding more focus on the versatility of its products.