Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
SkiptheDishes-rebrand

Check it out: SkipTheDishes rebrands

The food delivery app changes its branding colours to better align itself with parent co. Just Eat Takeaway.

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Canadian retail sales remain in free fall

The latest analysis by Ed Strapagiel shows that sales gains from food and drug is helping to pull the parachute ripcord.

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Streaming live from New Brunswick

Facebook Live is being tapped to spotlight local tourism businesses.

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How to maintain momentum as the crisis drags on

Adventure-seekers can’t go to the Yukon, so the region’s tourism board and Cossette are bringing the Yukon to them.

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Kimberly-Clark, Jagermeister explore mobile surveys

The Mobile Community enables brands to have conversations with shoppers through messaging app features (including video).

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A beer for the bike boom

Rally fills a white space that caters to cyclists and outdoor enthusiasts looking for electrolyte fuel.

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Steam Whistle pivots with on-pack scavenger hunt

From Shopper Marketing Report: Due to the pandemic, the brand converted the program from being experiential to packaging led.

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Harvey’s adds a RV to its XM

Not many brands are investing in experiential marketing right now. The QSR had the will so it found a way.

RBC-points

How is RBC motivating people to spend money?

The bank tweaked its rewards program for the month of July to see if it could help boost the economy.

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Adult toy brand pops its PinkCherry with first-ever TV spot

With help from The Local Collective, the retailer of novelty products has fun with suggestive imagery.

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Influencers curate a few of eBay’s favourite things

The online marketplace puts the focus on sellers as it rings in 25 years of supporting entrepreneurs.

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Intent to purchase at retail finally growing

IMI research finds glimmer of hope for bricks-and-mortar as online shopping wanes.

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Will Tweed convert alcohol drinkers?

With a new beverage, the brand sets its eyes on driving sales away from the alcohol category and into cannabis.

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Canadians’ aversion to bars will outlast the pandemic

Virtual experiences may not offset alcohol brands’ lost bar business, but are more in line with consumer concerns.

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COVID-19 is accelerating digital and self-care trends

PwC compares attitudes and behaviours from before and during the pandemic, finding which ones are here to stay.