Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
General Mills Canada-Cheerios Changes Iconic O-s into Happy Hear

Cheerios switches out its O’s for hearts

The brand is also partnering with Fitbit to solidify its position as a heart-healthy choice in a category returning to growth.

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The force of frictionless retail

From Shopper Marketing Report: Couche-Tard is exploring opportunities in a concept most associated with Amazon as the pandemic keeps momentum strong.

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Innocean Canada names new president and CEO

June Hong takes over the role from Peter Kwan, who is now the agency network’s global head of management.

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Momenti horses around to fight home cooking fatigue

The Dr. Oetker brand is bringing decadence and health together to reach young women and capitalize on more frozen food occasions.

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Coca-Cola’s Canadian VP of marketing to leave amid global restructuring

The beverage giant has revealed the progress of a realignment geared towards driving efficiency through a more centralized structure.

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The Princess Margaret Cancer Foundation simplifies the donor journey

A new digital presence aims to make the path to contribution more straightforward.

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Honeycomb tries to ‘bee big’ to appeal to teens

Post is putting Terry Crew in its first consumer-facing campaign in 12 years as it taps heightened COVID category interest.

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Intent to purchase in-store continues to grow

The latest IMI data also reveals excitement around getting outside, attending events and traveling domestically.

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Harvey’s wants you to be the boss of your burger

The pandemic left many feeling powerless, so the QSR’s new campaign is its way of giving consumers back some control.

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H&R Block looks to support bewildered tax filers

The tax prep brand shows how its human experts can help customers through another unique tax filing year.

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BRP picks Cossette as new global AOR

The agency will support the company’s suite of brands across multiple regions, with a specific focus on the U.S.

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Ricola keeps its efficacy push going outside of cold season

The lozenge brand is thinking about other reasons people get a sore throat to continue building share in a declining category.

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Post wants more buzz in the cereal aisle with Tims

From Shopper Marketing Report: Trusted brands may be the way to make the most of a category that’s starting to wake up.

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Goldfish uses AR to bring a kid’s idea to life in-store

Consumers can scan a QR code to access an immersive world based on a story written by a very young creative.