Christopher Lombardo
Why Osmow’s created National Shawarma Day
With expansion plans on the horizon, the Middle Eastern QSR creates an occasion to build awareness for a menu favourite.
Canadians to spend 30% less this holiday season
A PwC forecast shows a generational gap in spending plans and big declines in how much people are buying for themselves.
Which categories have had the biggest ecomm boost?
MiQ captures data from ecomm, coupon and discounting platforms to see if increased online interest makes up for dips in-store.
Canada Goose keeps finding inspiration in artists’ stories
The apparel brand releases a new season of its documentary series, putting the focus on its lighter-weight assortment.
Rona shows the fun that comes with DIY know-how
The hardware retailer combines craftsmanship and kookiness to solidify its status with experts (and those who want to be one).
Tic Tac has a refreshing new brand platform
The Ferrero mint brand aims to maintain its market share in Canada by injecting some flavour into the new normal.
Jake’s House starts a band for autism awareness
ASD covered some classics to build momentum for the non-profit’s mission and programs.
McCain turns pre-roll ads into golden tickets
Rewarding viewers who sit through an entire ad is part of a greater push to reach younger consumers on digital platforms.
KD bares it all for latest ecommerce experiment
The CPG lets singles send “unsolicited noods,” tapping into pandemic dating trends to continue learning about DTC.
Rethink Breast Cancer’s new collection comes with a brand refresh
The non-profit is giving Canadians practical and impactful reasons to donate this year.
SickKids builds a monument to its patients’ bravery
The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.
Philly hopes its new angel will take off on social
A new spokesperson and a bigger online presence are helping the cream cheese brand hold on to leadership in breakfast.
Interest in causes and discounts have spiked, but only if they’re relevant
An IMI report shows consumers are more driven by the environment and mental health.
IKEA inspires little acts that have a big environmental impact
Climate change is intimidating, so the furniture retailer is showing how things from lightbulbs to food containers can be a huge help.
IGA is hoping to create meal planning magic
The new “Tada!” tool in the grocer’s app will allow shoppers to browse flyers based on what kind of meals they want to make.
