Christopher Lombardo

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Articles by Christopher Lombardo

Metro, Giant Tiger and Dollarama join Instacart

The addition of more grocery and specialty retailers is the latest sign the ultra-fast delivery economy is still heating up.


Boursin wants to be more than a premium snack

From Shopper Marketing Report: The cheese brand’s contest aims to make inroads in less formal occasions, like brunch.


Dr Pepper gets ‘ridonculous’ with cream soda LTO

The beverage brand is calling out its blend of 24 flavours and FOMO appeal.

Red Door Family

Red Door’s lullaby educates about domestic abuse

The shelter’s post-Mother’s Day campaign raises awareness for one reason its services need support.

KD Flavour Cups_2 (1)

KD is debating the merits of its new flavours on Twitch

Kraft Heinz returns to the streaming platform to drive Gen Z interest in its latest product innovation.


Harry Rosen collaborates with its wearers for new private label

Harold is being positioned around personalization and getting customers exactly what they need.


GoodLife Fitness names new VP of marketing

Former Tims and Weston marketer Nicole Pekerman brings her consumer marketing expertise to the gym chain.

123w - Group Photo

123w bolsters its roster with a hiring spree

The agency’s young office in Toronto is nearing 20 full-time staff.


Rising costs are putting non-essential purchases on hold

EY’s Future Consumer Index shows apparel, electronics and beauty will be hardest hit by shifting buying plans.


Store merchandise sales are bouncing back in a big way

Ed Strapagiel’s latest analysis reveals that while apparel is on fire, convenience channels are slumping.


Sephora Canada hires Allison Litzinger to lead marketing

The former HBC marketer will lead the beauty retailer’s marketing programs and drive new client growth.


How Tim Hortons is sticking to basics while pursuing new opportunities

The QSR gave a glimpse into its investment priorities as its performance continues to boost fortunes at parent company RBI.


Sales jump but profits slump at Maple Leaf Foods in Q1

Pandemic absenteeism, weather, new facilities and acute inflation were cited as challenges that offset promising performance.


Replens takes on taboos about seniors and sex

Church & Dwight’s lubricant brand continues to move away from functional messaging by focusing on an often-ignored demo for intimate products.


The organization that keeps athletes honest gets a facelift

The World Anti-Doping Agency is modernizing its brand identity to become more approachable and “athlete-focused.”