Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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What’s in store for click-and-collect?

From retailers like IKEA to restaurants like Freshii, how brands are making sure “BOPIS” options can meet customers where they are.

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PepsiCo to acquire energy drink maker Rockstar

The deal further diversifies the CPG’s beverage portfolio and pushes more into a growing category.

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Consumers are stocking up on ‘pandemic pantries’

Nielsen highlights categories that could see the most supply chain pressure as behaviour shifts in response to COVID-19.

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Hudson’s Bay hopes to rebound with a colourful campaign

The newly private retailer begins its plan to reconnect with Canadians by showing the importance of feeling life’s important moments.

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How coronavirus is already shaping consumer behaviour

An IMI study takes an early look at how Canadians are looking to limit public activities, including shopping, in the near future.

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Shoppers pops up again to boost more than just beauty

The Instagramable space shows off the retailer’s broader personal care selection to meet the needs of more consumers.

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Silk aims to sweeten the unsweetened segment

The Danone brand looks to pounce on more growth opportunities in oat beverages and plant-based yogurt.

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Sungiven Foods rises in the west

How will the Chinese grocery banner fit into the ethnic grocery segment following its launch in Vancouver?

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Mind your peas, dairy

From Shopper Marketing Report: Sproud is hoping to establish itself in a crowded non-dairy market, utilizing attributes of its main ingredient.

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Empire brings talking labels to the pharmacy

Retailers like Sobeys and Safeway will use RFID to improve safety and independence for 1.5 million people living with sight loss.

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Wiser’s and Boston Pizza ‘leap’ into gathering time

The two brands extend their positionings around bringing friends together with a promotion tied to the Leap Year.

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How do Chinese consumers shop in Canada?

A Vivintel reports finds they are twice as likely to participate in sales events but less likely to buy in-store.

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Aura taps female nutrition market with new grocery partnerships

How the B.C.-based supplement maker seeks to carve out space in a competitive sector.

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Metro picks an ‘irresistible’ kombucha look

A student design contest gave the grocery banner insights about a new product category and private label.

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Nando’s enlists Spicy P for spicy sauce

From Shopper Marketing Report: The chain taps Pascal Siakam to build recognition for the restaurant and its CPG offerings.