Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
Partake-main-campaign

Partake makes non-alcoholic beer part of adulthood

A new campaign is trying to build a stronger connection to having fun, while still being mindful of health and responsibilities.

P&G

Health care continues to drive P&G’s sales growth

The CPG giant also incrementally increased marketing and promo spend amid supply chain related price hikes.

Pet-Valu-main-image

Pet Valu wants to be more than a mass pet store

The retailer launches a wide national campaign to tap into the communities pet owners are a part of.

holiday-gifts

Consumers are still cautious about holiday celebrations

A Numerator survey finds that while intent to purchase is down across categories, it may not correspond to a dip in spending.

YSM - Money

Price’s impact on trust is falling

Uber, Air Canada, RBC and Bell are among those at the top of BrandSpark’s annual ranking of the most trusted brands.

Double Down Image

KFC believes the Double Down’s reputation precedes it

After ten years, the QSR is bringing its no-bread sandwich by letting the product speak for itself.

Jackson-Triggs

Jackson-Triggs embraces its mass appeal

Wine can be intimidating, so Arterra’s new campaign leans into jokes and moments that are accessible to anyone.

Activia-main-campaign

Activia shows its pride for ‘gutsy’ women

The Danone brand pivots its equity in the functional benefits of yogurt into a more emotionally relevant positioning.

skip-main-image

SkipTheDishes wants to own the pre-game moment

The food delivery brand debuts a new strategy for activating its hockey sponsorship portfolio.

Halloween-candy

Gen Xers are keen on spending for Halloween

Insights from Caddle also reveal that almost half of Canadians will buy more candy after eating their first purchase.

Cadbury-Caramilk-shopper-marketing

What Mondelez has in store for Halloween

From Shopper Marketing Report: How the company plans to drive 50% growth and what changes are coming for other holidays.

Guru-shopper-program

Guru teams up with a Quebec reality show

The energy drink is reaching out to outdoor enthusiasts and fans of the hit show, Occupation Double.

Main-Astro

Astro keeps it simple at shelf

Lactalis feels some functional benefits (like those for its new Protein & Fibre yogurt) are compelling enough to stand out on their own.

PC OPTIMUM-MAIN-campaignjpg

Loblaw runs a big contest to drive PC Optimum downloads

The company hopes driving home new ways to earn points will win over holdouts that have yet to adopt the app.

Headshot_trio_PEOPLE

Meet the People launches with Public Label and Match Retail

Innovatus’ new holding company is deploying $150 million over two years to bring more agencies into its integrated model.