Christopher Lombardo
Metro, Giant Tiger and Dollarama join Instacart
The addition of more grocery and specialty retailers is the latest sign the ultra-fast delivery economy is still heating up.
Boursin wants to be more than a premium snack
From Shopper Marketing Report: The cheese brand’s contest aims to make inroads in less formal occasions, like brunch.
Dr Pepper gets ‘ridonculous’ with cream soda LTO
The beverage brand is calling out its blend of 24 flavours and FOMO appeal.
Red Door’s lullaby educates about domestic abuse
The shelter’s post-Mother’s Day campaign raises awareness for one reason its services need support.
KD is debating the merits of its new flavours on Twitch
Kraft Heinz returns to the streaming platform to drive Gen Z interest in its latest product innovation.
Harry Rosen collaborates with its wearers for new private label
Harold is being positioned around personalization and getting customers exactly what they need.
GoodLife Fitness names new VP of marketing
Former Tims and Weston marketer Nicole Pekerman brings her consumer marketing expertise to the gym chain.
123w bolsters its roster with a hiring spree
The agency’s young office in Toronto is nearing 20 full-time staff.
Rising costs are putting non-essential purchases on hold
EY’s Future Consumer Index shows apparel, electronics and beauty will be hardest hit by shifting buying plans.
Store merchandise sales are bouncing back in a big way
Ed Strapagiel’s latest analysis reveals that while apparel is on fire, convenience channels are slumping.
Sephora Canada hires Allison Litzinger to lead marketing
The former HBC marketer will lead the beauty retailer’s marketing programs and drive new client growth.
How Tim Hortons is sticking to basics while pursuing new opportunities
The QSR gave a glimpse into its investment priorities as its performance continues to boost fortunes at parent company RBI.
Sales jump but profits slump at Maple Leaf Foods in Q1
Pandemic absenteeism, weather, new facilities and acute inflation were cited as challenges that offset promising performance.
Replens takes on taboos about seniors and sex
Church & Dwight’s lubricant brand continues to move away from functional messaging by focusing on an often-ignored demo for intimate products.
The organization that keeps athletes honest gets a facelift
The World Anti-Doping Agency is modernizing its brand identity to become more approachable and “athlete-focused.”
