Christopher Lombardo
What’s in store for click-and-collect?
From retailers like IKEA to restaurants like Freshii, how brands are making sure “BOPIS” options can meet customers where they are.
PepsiCo to acquire energy drink maker Rockstar
The deal further diversifies the CPG’s beverage portfolio and pushes more into a growing category.
Consumers are stocking up on ‘pandemic pantries’
Nielsen highlights categories that could see the most supply chain pressure as behaviour shifts in response to COVID-19.
Hudson’s Bay hopes to rebound with a colourful campaign
The newly private retailer begins its plan to reconnect with Canadians by showing the importance of feeling life’s important moments.
How coronavirus is already shaping consumer behaviour
An IMI study takes an early look at how Canadians are looking to limit public activities, including shopping, in the near future.
Shoppers pops up again to boost more than just beauty
The Instagramable space shows off the retailer’s broader personal care selection to meet the needs of more consumers.
Silk aims to sweeten the unsweetened segment
The Danone brand looks to pounce on more growth opportunities in oat beverages and plant-based yogurt.
Sungiven Foods rises in the west
How will the Chinese grocery banner fit into the ethnic grocery segment following its launch in Vancouver?
Mind your peas, dairy
From Shopper Marketing Report: Sproud is hoping to establish itself in a crowded non-dairy market, utilizing attributes of its main ingredient.
Empire brings talking labels to the pharmacy
Retailers like Sobeys and Safeway will use RFID to improve safety and independence for 1.5 million people living with sight loss.
Wiser’s and Boston Pizza ‘leap’ into gathering time
The two brands extend their positionings around bringing friends together with a promotion tied to the Leap Year.
How do Chinese consumers shop in Canada?
A Vivintel reports finds they are twice as likely to participate in sales events but less likely to buy in-store.
Aura taps female nutrition market with new grocery partnerships
How the B.C.-based supplement maker seeks to carve out space in a competitive sector.
Metro picks an ‘irresistible’ kombucha look
A student design contest gave the grocery banner insights about a new product category and private label.
Nando’s enlists Spicy P for spicy sauce
From Shopper Marketing Report: The chain taps Pascal Siakam to build recognition for the restaurant and its CPG offerings.
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