Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
PlantProject-EN-Green (2)

Earth’s Own creates a grant to change how we eat

The plant-based beverage brand is giving funding and promotion to organizations that can help its own mission of saving the planet.

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Maple Leaf helps families make the jump to plant-based

A campaign for the brand’s new “50/50″ products takes inspiration from TikTok to show parents there is a gateway to eating less meat.

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Molson joins forces with other brewers for Canada Day

The country’s oldest brewery wants to create pride in Canadian beer, including by selling other brands in the “The Canadian Case.”

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Real Canadian Superstore gets real with dads

The Loblaw banner built off its “Shop Like a Mother” brand platform to show how dads were “kicking up” Father’s Day at home.

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Empire’s private label penetration is growing

Trends the grocer was seeing prior to the pandemic have been amplified, including the demand for its Voila delivery service.

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Golf Town tees up a new normal

Even though courses are reopening, the sports retailer is finding new ways to inspire players to come in for what is typically a hands-on shopping experience.

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Why Wellness Together Canada is giving out custom shoes

The online platform is encouraging people to “take the step” and get mental health support in a time when it is needed most.

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L’Oreal bring AR virtual trials to Amazon

The beauty giant launches the tech on the ecommerce site amid a shift to digital that has been accelerated during the pandemic.

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Canada Life recalls the historical benefit of expertise

The insurer begins to tell the story of its new singular brand after combining divisions last year.

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Labatt is first past the ‘POST’

The brewer is a founding partner of “People Outside Safely Together,” a program to bring consumers back to restaurants and bars.

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Paramount creates an automated restaurant

The new Box’d concept was created to handle online orders, but now helps address customer concerns about dining in.

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Somersby opens its own farmers market

Looking to keep up growth in the category, Carlsberg’s cider brand leans on local roots to create trial for new product innovations.

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Inabuggy helps CPG stand out in grocery delivery

Amid a surge in orders, the service has seen big interest in helping brands make cash-back and discount offers.

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Sapsucker builds the market for water from maple trees

The health-focused sparkling water brand is using meal kits to drive targeted trial and household penetration.

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Will consumers hail this Caesar?

Matt & Steve’s grows from garnishes to ready-to-drink, as it looks to take some market share away from Mott’s.