Christopher Lombardo
Check it out: SkipTheDishes rebrands
The food delivery app changes its branding colours to better align itself with parent co. Just Eat Takeaway.
Canadian retail sales remain in free fall
The latest analysis by Ed Strapagiel shows that sales gains from food and drug is helping to pull the parachute ripcord.
Streaming live from New Brunswick
Facebook Live is being tapped to spotlight local tourism businesses.
How to maintain momentum as the crisis drags on
Adventure-seekers can’t go to the Yukon, so the region’s tourism board and Cossette are bringing the Yukon to them.
Kimberly-Clark, Jagermeister explore mobile surveys
The Mobile Community enables brands to have conversations with shoppers through messaging app features (including video).
A beer for the bike boom
Rally fills a white space that caters to cyclists and outdoor enthusiasts looking for electrolyte fuel.
Steam Whistle pivots with on-pack scavenger hunt
From Shopper Marketing Report: Due to the pandemic, the brand converted the program from being experiential to packaging led.
Harvey’s adds a RV to its XM
Not many brands are investing in experiential marketing right now. The QSR had the will so it found a way.
How is RBC motivating people to spend money?
The bank tweaked its rewards program for the month of July to see if it could help boost the economy.
Adult toy brand pops its PinkCherry with first-ever TV spot
With help from The Local Collective, the retailer of novelty products has fun with suggestive imagery.
Influencers curate a few of eBay’s favourite things
The online marketplace puts the focus on sellers as it rings in 25 years of supporting entrepreneurs.
Intent to purchase at retail finally growing
IMI research finds glimmer of hope for bricks-and-mortar as online shopping wanes.
Will Tweed convert alcohol drinkers?
With a new beverage, the brand sets its eyes on driving sales away from the alcohol category and into cannabis.
Canadians’ aversion to bars will outlast the pandemic
Virtual experiences may not offset alcohol brands’ lost bar business, but are more in line with consumer concerns.
COVID-19 is accelerating digital and self-care trends
PwC compares attitudes and behaviours from before and during the pandemic, finding which ones are here to stay.
