Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
cannabis_close_desk

Cannabis users are more purpose-driven than beer drinkers

IMI’s latest Next Wave report looks at how CSR motivates consumers across categories.

Ricola-image

Ricola looks for its everyday efficacy voice

The lozenge brand is in market during a shoulder season to test warm-weather messaging and offset a big category downturn.

main-fueling-sport-image

More Rewards pledges more support for sports

Save-On-Foods’ loyalty program is funding local athletes to help its brand stand on its own and grow outside of grocery.

Raptors-Air-Canada

How Air Canada changed course on its Fan Flights

The airline, looking to maintain its market presence, found travel-free surprises for its fan appreciation campaign.

socialcrop2

Social Lite draws the curtain on more retail theatre

The RTD brand is promoting new products in a way that draws attention from larger competitors at the “moment of truth.”

campbell-seed

Campbell’s wants you to raise your own tomatoes

The CPG is driving home a message about sustainable agriculture to keep demand from the winter strong through gardening season.

PERRIER_MURAKAMI_CAN

Perrier cozies up to the arts world again

The brand maintains its legacy of creative collaborations, this time to stand out in a competitive sparkling water aisle.

funyons_image

How Funyuns fit with Frito-Lay’s cost-conscious plan

The U.S. cult favourite is part of a new line of value snacks the company hopes will answer an increasingly important consumer need.

ecobee-main-image

Ecobee ‘imagines’ a new brand platform

FCB/Six’s first work for the smart home brand aims to introduce people to complex tech in an emotionally relevant way.

tim-hortons

Tim Hortons brings its CSR under a unified platform

From the C-Suite newsletter: The QSR wants customers to have a cohesive view of its sustainability, diversity and food efforts.

ACCOR-MAIN

Accor helps you explore the real world again

With help from Neil Patrick Harris, the hospitality group is optimistic about tapping into a recent boom in vacation planning.

The Purpose Package

PMCF puts purpose in a box

The charity created a subscription box that includes local goods in an effort to bring back donations lost as a result of lockdowns.

DosEquis_SidLee_PREGAME_1

Dos Equis offers up a ‘dos’ of optimism

The Heineken-owned beer brand moves on from its iconic “Most Interesting Man in the World” pitchman in its first creative by new AOR Sid Lee.

Josh Baze Headshot April 2021

Public Label names new EVP of strategy

Josh Baze will lead planning and strategy across the shop’s North American client roster.

Screen Shot 2021-04-21 at 10.11.22 AM

Dove shows the girls behind manipulated selfies

The brand revisits an iconic ad format to tackle the ubiquity of photo altering apps and pandemic-related body image issues.