Shopper Marketing

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CPGs promote in store ahead of the Big Game

Frank’s RedHot and Mars Wrigley are been promoting their brands’ association with the NFL this season through contests and kegs.

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D’Italiano suits up with the Raps to drive bread growth

From Shopper Marketing Report: The Weston brand created new packaging and a campaign to help fans “#GetThatBread.”

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The Meatless Farm Co. targets key retailers and meat eaters

The plant-based food company is driving purchases by hitting flexitarians with messaging right outside grocery stores.

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Strategy’s most read of 2019: Shopper Marketing Report

The most eye-catching shopper stories from the last year.

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Lassonde has a thirst for paper straws

From Shopper Marketing Report: A limited run for juice box brand Oasis will provide feedback to improve the next edition.

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Baileys hits malls with Treat Bars

The Diageo brand is bringing its pop-up model to the GTA to promote its global indulgence message during the holidays.

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Where to place plant-based foods in grocery stores

Plant Based Foods of Canada finds differences in where meat and non-meat eaters want to find products.

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Sobeys rolls out sensory-friendly shopping nationally

The grocer expands a pilot project to make all of its stores more inclusive of people with autism or other health considerations.

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Loblaw grows its digital shelf

Experts weigh in on the grocery banner expanding its PC Express offerings into pet, home and baby products.

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Retail sales slump (again) heading into the holidays

Analyst Ed Strapagiel predicts 2019 could be one of the worst years since the recession.

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Keurig pops up, touts K-Cup recycling

The coffee brewer is educating consumers about its recycling program during its holiday mall activation.

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Is it “Avotime” for avocados?

Avocados From Mexico blankets stores with displays to get Canadians to think of the fruit beyond guacamole.

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Grocers get vocal about local

From Shopper Marketing Report: How Metro, Sobey’s, Longo’s and Loblaw are expanding support for domestic producers.

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Eataly brings its slow food movement to Canada

The world-renowned Italian marketplace opens today in Toronto, bringing an Old World approach to grocery shopping.

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Bimbo Canada gives two bread brands one refresh

The CPG co. folded Boulange des Campagnards under the newly rebranded Bon Matin umbrella.