Shopper Marketing

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Dempster’s launches Brioche Style Pull-Apart buns

The new SKU is supported by a campaign that has its employees making meals with vegan-friendly brioche.

Yes its pizza

Dr. Oetker’s new pizza is the brainchild of three country marketers

How teams from Canada, the Netherlands and Spain came up with a pie for meat-eaters who want the best of both worlds.

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Mother Raw plants seeds for growth on heels of rebrand

The company is taking on established salad dressing and ketchup brands that have long dominated Canadian grocery aisles.

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Toys “R” Us flips the script on flyers

The retailer has been shifting its trade spend from print to digital and putting content first.

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How to get a beverage containing cannabinoids into retail

Ikkuma is looking to beat the rush with an (already legal) drink that’s planned to enter grocery and drug stores.

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Notes on the Store of the Future

Using health and ethnic aisles as a blueprint to design stores by customers instead of product.

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A micro-store and meal kit kiosk arrive at Longo’s

The many new retail formats say a lot about how the grocer is catering to time-starved, health-driven and eco-conscious consumers.

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Danone adds two plant-based food SKUs

The company has launched new dessert and yogurt alternatives, placing them inside dedicated freezers in the natural food aisle.

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Bloom mattresses pop up at Walmart

The Sleep Country mattress-in-a-box brand made appearances inside two of the retailer’s stores in the lead-up to back-to-school.

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High awareness, but low trial of plant-based foods

Angus Reid finds that while 95% of Canadians are aware of meat alternatives, only 39% have actually tried them.

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Stops, Starts, Changes at Metro, Sol, Astro and Zellers

Saying a final goodbye to an iconic retailer and welcoming new delivery programs, alcohol regulations and dairy product formats.

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FreshCo expands Chalo! grocer to B.C.

The Sobeys banner expands to new markets as it looks to reach a growing South Asian population.

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Coca-Cola’s specialty sodas pop up outside the pop aisle

The beverage behemoth is intentionally ‘hiding’ its new craft, glass bottle offerings ‘in plain sight.’

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Canada Dry boogies with Bollywood Picnic

The soda brand rolled out an in-store contest to appeal to South Asian consumers as part of an ongoing multicultural strategy.

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Dempster’s waves the flag as part of redesign

The baked goods maker is using refreshed packaging as an opportunity to tout its new “Made By Canada” positioning in stores.