Shopper Marketing
Greenhouse finds new opportunities for itself and suppliers
In addition to helping food companies hit by closures, the juicer has seen a sales lift from its products moving to the impulse lane of grocery stores.
Shopper Marketing Forum goes virtual
A free series of twice-weekly virtual events charting how to adapt to a new consumer reality begins on Thursday.
New app predicts COVID-19 product shortages
Simporter’s Epidemic Demand Surge Protector is based on sentiment, demand and community transmission data.
Good Sunday fills a healthy niche in ready-to-drink gin
The upstart brand tries to promote itself in a buzzy category, despite many methods being taken off the table.
Hershey crowd-sourced ideas for new ice cream bars
Working with Crowdiate and Pigeon, the chocolate company came up with a nostalgic ice cream bar that cools when you bite it.
CPG search tool SmartLabel expands into Canada
Label Insight’s technology looks to make it easier for brands and grocers to connect shoppers with increasingly specific needs.
Sampler recruits testers to make masks
Demand for the at-home sampling start-up has remained high, and now it is including sewing kits in the boxes it sends to members.
How to combat the decline in demand for cosmetics
With the pandemic disrupting makeup usage, marketers need to understand new consumer needs and replace in-store sampling.
The coffee brands consumers are using at home
Field Agent’s research shows Tim Hortons and private label are doing well as the out-of-home coffee market dramatically shrinks.
Shelfgram facilitates in-store visits from home
The retail photo platform aims to help marketers ensure retail experiences, displays and stock levels are consistent across markets.
Brandfire turns to digital to keep up shopper marketing
The agency has taken a hit on in-store programs, but its VP of digital says different platforms offer opportunities to adapt.
Spending on kids adapts to an ecommerce-first world
Diapers, food, toys and clothes all stand to be impacted by the shift in buying behaviour.
How consumers might snack differently in a pandemic
From Shopper Marketing Report: Canadians snack for convenience and indulgence. Will that change while they stay home?
Lactalis puts marketing for new drinkable yogurt on hold
The format was on an upswing, but will it sustain given the way consumer demand and habits have shifted?
Walmart adds to private labels with Italy’s Coop
The retailer is looking to expand its premium food selection by bringing the Fior Fiore brand to shelves at an “everyday low price.”
- Tim Hortons to bring Loop containers to restaurants
- DoorDash tries to get its place in Canada’s ‘flavourhoods’
- Introducing strategy’s Diversity and Inclusion advisory board
- Unilever ‘heavily’ increasing investment in ‘effective’ marketing
- Milestones gets a hand from Ryan Reynolds to boost happy hour
