Shopper Marketing

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BioSteel leans into hockey with a cool flavour

The NHL’s newest drink sponsor hopes the affiliation will help drive trial and retention for a 7-Eleven exclusive.

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Gold Seal wants to lure young buyers to canned fish

Ocean Brands is hoping to build momentum into the summer for its wild-caught salmon.

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Athena Club aims to shake up women’s personal care

From Shopper Marketing Report: As it arrives in Canada, the DTC company also has its eyes on retail expansion.

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What InABuggy’s rebrand says about its future

The company now known simply as Buggy is looking at rapid delivery to fuel growth plans.

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Haagen-Dazs plays up the decadence with its ‘extraaz’

From Shopper Marketing Report: The ice cream is amplifying the indulgence message with a sampling yacht.

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Arizona Hard is driving trial with bikes and seeding kits

After last year’s success, the Molson Coors brand is employing more tactics to generate interest in a new flavour.

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How Betterwith ice cream pivoted its message

The regional brand is finding success focusing on sugar content instead of ingredient traceability.

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Dollar stores are attracting more pet food buyers

According to Numerator, pet spending across channels is bucking overall CPG downturns.

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FMCG Gurus points out the potential for plant-based fish

The research firm’s insights reveal that calling out the right health benefits is key to helping the category take off.

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Alternative dairy growth is outpacing alt meat

Numerator research also dives into the opportunity for strength in one plant-based category to cross-promote the other.

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Flipp buys fellow flyer and discount app Reebee

The move will help Flipp expand its Shopper Consideration Platform, which helps brands create digital experiences from savings content.

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Ferrero Rocher is shaking up premium chocolate

The high-end confectionery is looking to drive more everyday purchases, supported by high-impact in-store assets.

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How a DTC period brand is trying to stand out

From Shopper Marketing Report: Only believes its eco products can disrupt shopping habits and steal away market share.

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Fancy Feast pushes appetite appeal for your cats

A PC Optimum promotion is getting pet owners to try a line of broths and elevate feeding time.

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Boston Beer brings cannabis-infused iced teas north

The maker of Twisted Tea and Sam Adams is launching Teapot here as it awaits U.S. regulatory progress.