Shopper Marketing

chosen canada-1

Chosen Foods sees potential in avocado condiments

The San Diego company is also offering up a new brand identity as it tries to boost brand awareness north of the border.

hello-bello

Trade show cancelled? Put it in a box

Hello Bello gets in a sample box with other exhibitors to help it take a DTC approach to reaching new customers.

Inabuggy-image

Tech that lets shoppers continue to explore in-store

From Shopper Marketing Report: Virtual shopping and interactive maps are also giving brands promo and data opportunities.

Shopping-cart

How a second wave will impact shopper behaviour

TracyLocke’s Jason Dubroy gives an update on how trends from the last eight months will continue into the future.

Sapsucker shelf wobbler

Sapsucker rolls out nationally with a new sense of purpose

The water brand shifts its message to focus on sustainability, while also releasing a four-pack to fit with pandemic trends.

holiday-metro

Why Metro gave its private brands their own magazine

From Shopper Marketing Report: The grocer uses a new medium to educate shoppers about improvements to its house brands.

Mosaic-future

Which commerce innovations are here to stay?

A Mosaic-led panel tackled how things like data, AR and voice could be more than just passing fads.

goodcatchmain

Good Catch casts its net north of the border

The plant-based seafood brand is going nationwide in Canada, leaning on culinary qualities to fill the white space.

Udderly-1

Udderly Ridiculous wants you to take note of goat

The artisanal ice cream is emphasizing its premium appeal with a Reebee digital flyer.

Screen Shot 2020-10-28 at 12.31.22 PM

Montana’s pushes further into grocery

The family restaurant is trying to increase brand awareness, particularly in areas where it does not have locations.

Snowtube

It’s all downhill for Social Lite Vodka, so to speak

From Shopper Marketing Report: Snow tubing and koozie promos are meant to keep demand for RTD strong in the winter.

Oh-Henry-shopper

Oh Henry levels up its shopper game with Circle K

A campaign for a new permanent SKU uses store takeovers and high-impact displays to grab the attention of gamers.

pumpkin_nestle

Nestle believes in-store still has a role for Halloween

The confectionery company is betting on real-life pivots resonating more with its core than digital ones.

Butter Chicken

Chef Bombay grabs eyeballs with packaging overhaul

The South Asian food brand wants to be seen as a premium option in the freezer section.

pigeon-metro

Pigeon and Metro perk up their design challenge

Students from George Brown and College Salette will help give the grocer new insight into a category ripe for redesign.