Shopper Marketing
Dempster’s launches Brioche Style Pull-Apart buns
The new SKU is supported by a campaign that has its employees making meals with vegan-friendly brioche.
Dr. Oetker’s new pizza is the brainchild of three country marketers
How teams from Canada, the Netherlands and Spain came up with a pie for meat-eaters who want the best of both worlds.
Mother Raw plants seeds for growth on heels of rebrand
The company is taking on established salad dressing and ketchup brands that have long dominated Canadian grocery aisles.
Toys “R” Us flips the script on flyers
The retailer has been shifting its trade spend from print to digital and putting content first.
How to get a beverage containing cannabinoids into retail
Ikkuma is looking to beat the rush with an (already legal) drink that’s planned to enter grocery and drug stores.
Notes on the Store of the Future
Using health and ethnic aisles as a blueprint to design stores by customers instead of product.
A micro-store and meal kit kiosk arrive at Longo’s
The many new retail formats say a lot about how the grocer is catering to time-starved, health-driven and eco-conscious consumers.
Danone adds two plant-based food SKUs
The company has launched new dessert and yogurt alternatives, placing them inside dedicated freezers in the natural food aisle.
Bloom mattresses pop up at Walmart
The Sleep Country mattress-in-a-box brand made appearances inside two of the retailer’s stores in the lead-up to back-to-school.
High awareness, but low trial of plant-based foods
Angus Reid finds that while 95% of Canadians are aware of meat alternatives, only 39% have actually tried them.
Stops, Starts, Changes at Metro, Sol, Astro and Zellers
Saying a final goodbye to an iconic retailer and welcoming new delivery programs, alcohol regulations and dairy product formats.
FreshCo expands Chalo! grocer to B.C.
The Sobeys banner expands to new markets as it looks to reach a growing South Asian population.
Coca-Cola’s specialty sodas pop up outside the pop aisle
The beverage behemoth is intentionally ‘hiding’ its new craft, glass bottle offerings ‘in plain sight.’
Canada Dry boogies with Bollywood Picnic
The soda brand rolled out an in-store contest to appeal to South Asian consumers as part of an ongoing multicultural strategy.
Dempster’s waves the flag as part of redesign
The baked goods maker is using refreshed packaging as an opportunity to tout its new “Made By Canada” positioning in stores.
