Shopper Marketing

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Sustainability is the centre of Loacker’s new platform

From Shopper Marketing Report: The Italian confectionery makes everything from ads to packaging about being “More Than Good.”

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Why The Very Good Butchers cut gluten from its new line

The plant-based meat company is answering demand on the higher end of the market.

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Conagra is bringing a new fall popcorn flavour to Canada

The CPG’s better-for-you Boomchickapop LTO is using positivity to spread the message.

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Who is using Instacart and how?

Insights firm Caddle finds that it is not just grocery stores that are benefiting from the delivery service.

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Holy Napoli is heating up the premium frozen aisle

With its investment, Bond Bakery could be kicking off more high-end products coming to the space.

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WakeWater is getting a design perk up as it comes to Loblaw nationally

Flavour stripes and a larger logo are helping the caffeinated beverage pop at point-of-sale.

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LCBO signs on to Aeroplan

The liquor retailer has partnered with Air Canada’s loyalty program after withdrawing from Air Miles in March.

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Arterra ramps up its supermarket strategy

From Shopper Marketing Report: The winemaker’s displays aim to retain customers who changed habits during the pandemic.

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How shopper marketing has been shaped by the pandemic this year

Mosaic’s Jason Dubroy updates us on the importance of packaging, store layouts and even QR codes.

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High Liner is going to market much more aggressively

The Nova Scotia-based frozen seafood company recently announced a doubling of Q2 profits as a result of its efforts.

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Unilever tries to put a dent in Heinz’s ketchup supremacy

Sir Kensington’s is bringing its premium positioning to Canada, but entering an established category is an uphill battle.

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Molson Coors puts rubber to the road with Arizona Hard promotion

The brewer is taking some valuable lessons on strategy from the success of a promotional bike sale for its Arizona Hard brand.

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Why are there still unexplored possibilities in packaging?

From Shopper Marketing Report: Eco-friendly packaging has a role at point-of-sale, even in omnichannel.

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Nothing But ventures outdoors

Wine pairings and a mobile ranger sampling station are helping the Gay Lea snack brand meet adventurers where they are.

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Nearly one-third of energy drink buyers consume them daily

The latest data from Caddle reveals brand is much more important to men.