Shopper Marketing

UltraPro

SpongeTowels gets a new look with UltraPro launch

Following an earlier launch of a new brand platform, Kruger is supporting its premium paper towel with a full-scale promo.

snacking-habits

Why snacks need to manage the taste-nutrition conundrum

Mike Hughes of FMCG Gurus explains how pandemic trends are changing impulse buys.

SukuVitamins-18

Suku pairs international expansion with DTC

Pursuing growth, the supplement brand has begun an aggressive digital push while also entering the Chinese market.

Inabuggy-main

Inabuggy brings VR shopping to St. Lawrence Market

The grocery delivery service is building on learnings from a pilot at high-end grocery banners.

BOBC21515_Guru_CommKV_1920x10801024_1 (2)

How Guru is continuing growth in convenience

The plant-based energy drink is launching an extensive campaign to secure more space in a high-growth channel.

pexels-david-abbram-3806139

Why hasn’t plant-based seafood taken off?

From Shopper Marketing Report: Unlike other proteins, it has failed to be caught up in the wave of flexitarian demand.

edLeeProPic

Kraft Heinz revives What’s Cooking as a digital platform for chefs

The recipe hub is now an unbranded service for cooks to grow their audience, continuing Kraft’s data-driven transformation.

Fresh City Bottle Shop-main

How Fresh City kept pandemic trends organic

The organic grocer has ensured things like delivery, prepared meals and a new bottle shop are infused with quality, local flavour.

SolCuisine-CrispyChiknTenders

What’s Sol Cuisine doing to win at the plant-based shelf?

Eye-catching packaging, as well as product variety that can sometimes be lacking in the category, is helping drive growth.

Ontario-made

Loblaw gives lesser-known local brands a spotlight

The “Ontario Made” in-store program has expanded to multiple locations based on learnings from a fall pilot.

Atlantic-Salmon-Tartare

Simplicity and local could be key to seafood growth

Lagoon Seafood’s Blue Tide hopes its ready-to-eat offering can help increase Canadian brands’ share of the category.

shopping-cart

Deloitte predicts the future grocer will be small format

Demand for local and entrenched omnichannel habits are having an operational impact on stores, including their layouts.

Havana-club-cup

Havana Club is raising a glass to elevated rum

A glassware promo is part of a larger effort to draw in fans of other, premium drinks.

pusateris-grocery

Pusateri’s finds its sweet spot in the new normal

From Shopper Marketing Report: Paolo Pusateri discusses the role pandemic shifts will play in the growth of premium grocery.

NUGGS

Nuggs is trying to be brave at shelf

McCain’s new plant-based brand is taking the same social-friendly tone that made it a hit in the U.S., into stores.