Shopper Marketing
Bimbo Canada goes Jurassic with cross-category promo
Velociraptors and t-rexes are front and centre in a giveaway activating across the company’s bread and snack brands.
How 1642 carves out a niche in the premium mixer space
The Quebec brand is changing how it works with grocers and the competition to take on global giants.
Nutella has ‘on-the-go’ market in its sights
Ferrero is making an extension of the brand’s strength into the portable snack category.
Why a single malt scotch is cashing in on crypto
From Shopper Marketing Report: The Glenlivet is giving away cryptocurrency to evolve its popularity with finance types.
Foothills Creamery brings an arena treat to Calgarians
Red Cinnamalt Swirl is inspired by the Flames’ colours and a staple of its Saddledome arena concessions.
Duncan Hines is tickled pink about its new baking kits
The Conagra brand is deploying print and digital flyers to attract bakers who are limited in time or ability.
Bodacious finds a perfect partner in Shiseido
The wine and makeup brands are co-promoting a makeup giveaway to help Canadians be their confident selves again.
How Nic Laloux is enticing Gen Z with vintage POS
From Shopper Marketing Report: The Arterra wine is targeting social bohemians with pastel colours and cycling giveaways.
Topo Chico leans into century-long brand equity
The Molson Coors/Coca-Cola hard seltzer is coming to Canada aimed at consumers weary of other offerings available.
Wondering where to watch the SIA Awards?
The 2022 winners will be revealed during a virtual show at 12:30pm today.
Happy Pops takes its treats to Wonderland
The all-natural frozen treat is the theme park’s official frozen stick as it continues to boost appeal with adults and kids.
Metro, Giant Tiger and Dollarama join Instacart
The addition of more grocery and specialty retailers is the latest sign the ultra-fast delivery economy is still heating up.
Boursin wants to be more than a premium snack
From Shopper Marketing Report: The cheese brand’s contest aims to make inroads in less formal occasions, like brunch.
Dr Pepper gets ‘ridonculous’ with cream soda LTO
The beverage brand is calling out its blend of 24 flavours and FOMO appeal.
Support for sustainable packaging is growing
Consumers are not just more conscious of packaging choices, but willing to pay more for greener options.
