Shopper Marketing

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A beer for the bike boom

Rally fills a white space that caters to cyclists and outdoor enthusiasts looking for electrolyte fuel.

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Steam Whistle pivots with on-pack scavenger hunt

From Shopper Marketing Report: Due to the pandemic, the brand converted the program from being experiential to packaging led.

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FitAid brings its supplements from gyms to grocery

The ‘drinkable vitamin’ brand is looking to conventional retail as efforts targeting fitness clubs have been off the table.

Good-to-Go

How Good to Go reaches people who aren’t on the go

The keto-friendly snack looks to new flavours, a YMCA partnership and new in-store tactics to reach casual fitness enthusiasts.

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Livescale looks to scale up shoppable livestreams

A partnership with Shopify brings a digital version of live shopping to more digital savvy businesses.

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Labatt gets into the wine business

From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.

Rilli Brilli

Arterra gets more playful with hard sparkling sodas

From Shopper Marketing Report: The maker of Inniskillin and Jackson Triggs wines caters to more tastes with its first RTD drinks.

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Neale’s Sweet ‘n Nice adds vibrancy to the ice cream aisle

The Caribbean-inspired brand adjusted promotion plans for its national expansion.

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Cadillac Fairview unveils new national shopping app

Live by CF will help consumers navigate pre- and post-pandemic concerns, while giving retailers insight into their shopping habits.

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Peanut butter demand ‘through the roof’ for Smuckers

The company is making sure its Jif brand stands out and earns market share with digital pushes and measured innovation.

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Inabuggy helps CPG stand out in grocery delivery

Amid a surge in orders, the service has seen big interest in helping brands make cash-back and discount offers.

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Sapsucker builds the market for water from maple trees

The health-focused sparkling water brand is using meal kits to drive targeted trial and household penetration.

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Will consumers hail this Caesar?

Matt & Steve’s grows from garnishes to ready-to-drink, as it looks to take some market share away from Mott’s.

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How to premiumize seafood in a can

Scout Canning pivots from foodservice to consumer sales with the help of DTC sampling.

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What the future of shopper experiences will look like

From Shopper Marketing Report: Virtual events and old school tactics (like in-store displays) both have a place in driving trial.