Shopper Marketing
Toys “R” Us flips the script on flyers
The retailer has been shifting its trade spend from print to digital and putting content first.
How to get a beverage containing cannabinoids into retail
Ikkuma is looking to beat the rush with an (already legal) drink that’s planned to enter grocery and drug stores.
Notes on the Store of the Future
Using health and ethnic aisles as a blueprint to design stores by customers instead of product.
A micro-store and meal kit kiosk arrive at Longo’s
The many new retail formats say a lot about how the grocer is catering to time-starved, health-driven and eco-conscious consumers.
Danone adds two plant-based food SKUs
The company has launched new dessert and yogurt alternatives, placing them inside dedicated freezers in the natural food aisle.
Bloom mattresses pop up at Walmart
The Sleep Country mattress-in-a-box brand made appearances inside two of the retailer’s stores in the lead-up to back-to-school.
High awareness, but low trial of plant-based foods
Angus Reid finds that while 95% of Canadians are aware of meat alternatives, only 39% have actually tried them.
Stops, Starts, Changes at Metro, Sol, Astro and Zellers
Saying a final goodbye to an iconic retailer and welcoming new delivery programs, alcohol regulations and dairy product formats.
FreshCo expands Chalo! grocer to B.C.
The Sobeys banner expands to new markets as it looks to reach a growing South Asian population.
Coca-Cola’s specialty sodas pop up outside the pop aisle
The beverage behemoth is intentionally ‘hiding’ its new craft, glass bottle offerings ‘in plain sight.’
Canada Dry boogies with Bollywood Picnic
The soda brand rolled out an in-store contest to appeal to South Asian consumers as part of an ongoing multicultural strategy.
Dempster’s waves the flag as part of redesign
The baked goods maker is using refreshed packaging as an opportunity to tout its new “Made By Canada” positioning in stores.
Trix cereal is back… for good
A shopper program and a old-timey grocery pop-up is supporting the General Mills cereal, which is being revived after a long absence.
IKEA Canada changes approach to its catalogue
The retailer ends home delivery, making it available only online and in-store, adopting a strategy around multiple launches focused on experiential and loyalty.
Spread ‘Em looks to spread in Ontario
Distribution with Fortinos and Longo’s comes amid greater acceptance of dairy-free cheese.
