Shopper Marketing
GoJava pivots to grocery home delivery
The coffee and snack start-up used its resources to keep the lights on and help deal with steadily increasing demand.
Village Brewery stays social with delivery and shopper marketing
The Alberta brewery gets creative and shifts to in-store as community events are cancelled and bars are closed.
CPGs join in circular packaging initiative
Keurig Dr Pepper and Danone are among the companies looking to source reusable packaging consumers have been looking for.
Shopper marketing’s place in a crisis
TracyLocke’s Jason Dubroy breaks down where brands fit with panic buying, supply chain concerns and marketing pivots.
The impact of COVID-19 on our relationship with food
From Shopper Marketing Report: The long-term changes that could grow from short-term shifts in consumer behaviour.
The 2020 Shopper Innovation + Activation Awards shortlist
See the activations, campaigns and shopper marketing programs competing for the top prize.
Shoppers pops up again to boost more than just beauty
The Instagramable space shows off the retailer’s broader personal care selection to meet the needs of more consumers.
Silk aims to sweeten the unsweetened segment
The Danone brand looks to pounce on more growth opportunities in oat beverages and plant-based yogurt.
Sungiven Foods rises in the west
How will the Chinese grocery banner fit into the ethnic grocery segment following its launch in Vancouver?
Mind your peas, dairy
From Shopper Marketing Report: Sproud is hoping to establish itself in a crowded non-dairy market, utilizing attributes of its main ingredient.
How do Chinese consumers shop in Canada?
A Vivintel reports finds they are twice as likely to participate in sales events but less likely to buy in-store.
Aura taps female nutrition market with new grocery partnerships
How the B.C.-based supplement maker seeks to carve out space in a competitive sector.
Metro picks an ‘irresistible’ kombucha look
A student design contest gave the grocery banner insights about a new product category and private label.
Nando’s enlists Spicy P for spicy sauce
From Shopper Marketing Report: The chain taps Pascal Siakam to build recognition for the restaurant and its CPG offerings.
Kellogg brings Cheez-It crackers to Canada
Backed by a large-scale launch campaign, the CPG company expands its cracker portfolio to capture more snacking occasions.
- Tim Hortons to bring Loop containers to restaurants
- DoorDash tries to get its place in Canada’s ‘flavourhoods’
- Introducing strategy’s Diversity and Inclusion advisory board
- Unilever ‘heavily’ increasing investment in ‘effective’ marketing
- Milestones gets a hand from Ryan Reynolds to boost happy hour
