Shopper Marketing
Toys “R” Us Canada gamifies Geoffrey the Giraffe
From Shopper Marketing Report: The retailer touts top toys by taking an augmented reality approach to make toy stores “magical again.”
Mother Raw bets on tahini and turns to customers for a vote
The organic, plant-based producer is using consumer feedback for product innovation.
Retail sales growth grinds to 10-year low
Analyst Ed Strapagiel finds electronics and appliance stores are mostly to blame for the sluggish retail growth.
Culcherd enters Pusateri’s with new products and packaging
The plant-based dairy alternative touts eco-friendly packaging and probiotic cultures.
Chimp Treats gives Nicecream a nice rebrand
From Shopper Marketing Report: The health food brand has launched new packaging alongside plans to expand into Europe.
Sobeys puts eggs in Smart Cart basket
The grocer gives the skinny on how it will pilot the first-ever intelligent shopping cart in Canada.
‘Not’ a Wine Shop pop-up uncorks in Toronto
The Living Vine gets the word out about private imports and LCBO Destination Collection varieties.
Tribute: Danone’s purpose-driven ethos
As the CPG co. celebrates a century in what has become a very competitive category, it is once again reinventing the formula.
P&G supports BrandSpark’s Shop for the Cure
The fundraising program gives back to the Canadian Cancer Society when shoppers buy from the CPG co and partner brands.
Hershey creates condo-friendly Halloween
The chocolate brand looks to forge new Halloween traditions where trick-or-treating is frequently verboten.
DavidsTea brews up partnership with Beau’s
From Shopper Marketing Report: The brewery releases tea-infused suds in grocery stores, LCBOs and depanneurs.
Metro private label products get a redesign
The grocer teamed up with Pigeon for a design competition to reboot two Irresistibles beverages.
Ontario gets Nude in October
The vodka brand will debut in the LCBO this month, tapping into the growing low cal, low sugar trend.
Nom Noms World Food comes to Pusateri’s
The brand’s on-the-go meals make their GTA debut with sampling, ghost kitchens and food carts.
Stella Artois gets immersive, again
The brand is activating at Refinery 29′s made-for-Instagram 29Rooms event to get people to pair its beer with food.
