Shopper Marketing
SpongeTowels gets a new look with UltraPro launch
Following an earlier launch of a new brand platform, Kruger is supporting its premium paper towel with a full-scale promo.
Why snacks need to manage the taste-nutrition conundrum
Mike Hughes of FMCG Gurus explains how pandemic trends are changing impulse buys.
Suku pairs international expansion with DTC
Pursuing growth, the supplement brand has begun an aggressive digital push while also entering the Chinese market.
Inabuggy brings VR shopping to St. Lawrence Market
The grocery delivery service is building on learnings from a pilot at high-end grocery banners.
How Guru is continuing growth in convenience
The plant-based energy drink is launching an extensive campaign to secure more space in a high-growth channel.
Why hasn’t plant-based seafood taken off?
From Shopper Marketing Report: Unlike other proteins, it has failed to be caught up in the wave of flexitarian demand.
Kraft Heinz revives What’s Cooking as a digital platform for chefs
The recipe hub is now an unbranded service for cooks to grow their audience, continuing Kraft’s data-driven transformation.
How Fresh City kept pandemic trends organic
The organic grocer has ensured things like delivery, prepared meals and a new bottle shop are infused with quality, local flavour.
What’s Sol Cuisine doing to win at the plant-based shelf?
Eye-catching packaging, as well as product variety that can sometimes be lacking in the category, is helping drive growth.
Loblaw gives lesser-known local brands a spotlight
The “Ontario Made” in-store program has expanded to multiple locations based on learnings from a fall pilot.
Simplicity and local could be key to seafood growth
Lagoon Seafood’s Blue Tide hopes its ready-to-eat offering can help increase Canadian brands’ share of the category.
Deloitte predicts the future grocer will be small format
Demand for local and entrenched omnichannel habits are having an operational impact on stores, including their layouts.
Havana Club is raising a glass to elevated rum
A glassware promo is part of a larger effort to draw in fans of other, premium drinks.
Pusateri’s finds its sweet spot in the new normal
From Shopper Marketing Report: Paolo Pusateri discusses the role pandemic shifts will play in the growth of premium grocery.
Nuggs is trying to be brave at shelf
McCain’s new plant-based brand is taking the same social-friendly tone that made it a hit in the U.S., into stores.
