Shopper Marketing
Becel brings its Kind Hearts Fund program to stores
Given that the CSR program is tied to purchase, a clear and concise approach was an important strategic choice.
Clorox helps the on-the-go consumer clean up
From Shopper Marketing Report: The brand tries to extend its trust outside the home with its biggest launch in recent history.
Unilever names LPi Group its shopper and in-store AOR
The independent’s “biggest win” in its 30-year history comes alongside a series of new executive appointments.
How Heinz is pushing its portmanteau sauces in-store
The company’s success creating top-of-funnel demand online helps compliment trial and repeat efforts for LTOs.
Are lines blurring between pet and human food?
The latest Nourish Marketing insights also show changing views on food and wellness could impact (or outright end) diet culture.
Furlani is saving time by getting baked in a bag
The garlic bread brand aims to combine convenience and a premium product, while driving trial to the rest of its portfolio.
Just Egg hatches a plan for its Canadian launch
The plant-based company is utilizing on-site and retailer media to drive trial among customers looking for easy, better-for-you options.
How Avocados from Mexico evolved its versatility message
The category leader is driving consumption by inspiring shoppers with more occasions.
Nando’s opens an inspiring new contest
The restaurant-slash-hot-sauce brand believes giving people a chance to pursue their new passions has stopping power.
Some unexpected categories are boosting online share
Growth in ecomm sales of hot beverages, deli meat and OTC medicine are among the ‘behavioural resets’ Nielsen has identified.
General Mills brings back its colour-changing spoons
From Shopper Marketing Report: The classic giveaway is part of a strategy to use promo spend to maximize fun, as well as value.
Danone ups the ante to make creamer more exciting
A shopper program for International Delight goes high-impact to deliver its celebration-focused positioning.
A retailer’s role in the push for sustainable packaging
As CPGs rethink supply chains and join programs like Loop, stores must consider how they use existing physical assets.
Honibe launches a kid-friendly lollipop lozenge
The PEI brand adds another honey-based SKU, tapping into demand from parents for products they can monitor.
Cheerios switches out its O’s for hearts
The brand is also partnering with Fitbit to solidify its position as a heart-healthy choice in a category returning to growth.
