Shopper Marketing

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Becel brings its Kind Hearts Fund program to stores

Given that the CSR program is tied to purchase, a clear and concise approach was an important strategic choice.

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Clorox helps the on-the-go consumer clean up

From Shopper Marketing Report: The brand tries to extend its trust outside the home with its biggest launch in recent history.

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Unilever names LPi Group its shopper and in-store AOR

The independent’s “biggest win” in its 30-year history comes alongside a series of new executive appointments.

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How Heinz is pushing its portmanteau sauces in-store

The company’s success creating top-of-funnel demand online helps compliment trial and repeat efforts for LTOs.

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Are lines blurring between pet and human food?

The latest Nourish Marketing insights also show changing views on food and wellness could impact (or outright end) diet culture.

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Furlani is saving time by getting baked in a bag

The garlic bread brand aims to combine convenience and a premium product, while driving trial to the rest of its portfolio.

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Just Egg hatches a plan for its Canadian launch

The plant-based company is utilizing on-site and retailer media to drive trial among customers looking for easy, better-for-you options.

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How Avocados from Mexico evolved its versatility message

The category leader is driving consumption by inspiring shoppers with more occasions.

Nando-s Canada-Looking to Fire Up Your Future- Nando-s PERi-PERi

Nando’s opens an inspiring new contest

The restaurant-slash-hot-sauce brand believes giving people a chance to pursue their new passions has stopping power.

Grocery, CPG, retail

Some unexpected categories are boosting online share

Growth in ecomm sales of hot beverages, deli meat and OTC medicine are among the ‘behavioural resets’ Nielsen has identified.

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General Mills brings back its colour-changing spoons

From Shopper Marketing Report: The classic giveaway is part of a strategy to use promo spend to maximize fun, as well as value.

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A retailer’s role in the push for sustainable packaging

As CPGs rethink supply chains and join programs like Loop, stores must consider how they use existing physical assets.

Honibe--Honibe- launches HoneyPops- the first pure honey throat

Honibe launches a kid-friendly lollipop lozenge

The PEI brand adds another honey-based SKU, tapping into demand from parents for products they can monitor.

General Mills Canada-Cheerios Changes Iconic O-s into Happy Hear

Cheerios switches out its O’s for hearts

The brand is also partnering with Fitbit to solidify its position as a heart-healthy choice in a category returning to growth.