Shopper Marketing

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Quaker is hoping to score in-store with a big Hockey Canada contest

The brand’s effort to win breakfast comes with a “can’t miss” display.

Evolve Agency Group

Brandfire and OKD merge to become Evolve

Brandfire’s shopper capabilities are getting a boost with complementary media and production services.

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McCormick brings more meaning to the fall season

From Shopper Marketing Report: Displays for Club House and French’s address preventing hunger at schools ahead of Thanksgiving.

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Grocers’ buy local programs help Quinta disrupt quinoa

The Guelph brand believes there’s room for a made-in-Canada option in a category dominated by imports.

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A bigger bar could be a secret to Caramilk’s success

The Mondelez brand has new packaging and formats for a contest that enforces a key brand equity message.

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Lactalis takes specialty cheese direct-to-consumer

In addition to answering demand for fine cheeses, the platform will deliver recipe and food content to its upscale target.

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How Organic Garage is succeeding as a one-stop, all-natural grocer

The indie banner is standing out with product categories that its competitors are missing.

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Avocados from Mexico helps families learn to cook

The brand’s latest Quebec-focused campaign partners with a healthy eating initiative that brings kids into the kitchen.

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Graydon Skincare targets conscious buyers at Hudson’s Bay

The challenger skincare company is also joining a non-profit beauty recycling program, in part led by the retailer.

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SunRype unveils recyclable, bendable paper straws

Lassonde is deploying simple messaging to highlight its expanding sustainability effort.

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Sustainability is the centre of Loacker’s new platform

From Shopper Marketing Report: The Italian confectionery makes everything from ads to packaging about being “More Than Good.”

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Why The Very Good Butchers cut gluten from its new line

The plant-based meat company is answering demand on the higher end of the market.

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Conagra is bringing a new fall popcorn flavour to Canada

The CPG’s better-for-you Boomchickapop LTO is using positivity to spread the message.

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Who is using Instacart and how?

Insights firm Caddle finds that it is not just grocery stores that are benefiting from the delivery service.

Bond Bakery Brands Limited-Bond Bakery Brands Backs Holy Napoli

Holy Napoli is heating up the premium frozen aisle

With its investment, Bond Bakery could be kicking off more high-end products coming to the space.