Shopper Marketing
Quaker is hoping to score in-store with a big Hockey Canada contest
The brand’s effort to win breakfast comes with a “can’t miss” display.
Brandfire and OKD merge to become Evolve
Brandfire’s shopper capabilities are getting a boost with complementary media and production services.
McCormick brings more meaning to the fall season
From Shopper Marketing Report: Displays for Club House and French’s address preventing hunger at schools ahead of Thanksgiving.
Grocers’ buy local programs help Quinta disrupt quinoa
The Guelph brand believes there’s room for a made-in-Canada option in a category dominated by imports.
A bigger bar could be a secret to Caramilk’s success
The Mondelez brand has new packaging and formats for a contest that enforces a key brand equity message.
Lactalis takes specialty cheese direct-to-consumer
In addition to answering demand for fine cheeses, the platform will deliver recipe and food content to its upscale target.
How Organic Garage is succeeding as a one-stop, all-natural grocer
The indie banner is standing out with product categories that its competitors are missing.
Avocados from Mexico helps families learn to cook
The brand’s latest Quebec-focused campaign partners with a healthy eating initiative that brings kids into the kitchen.
Graydon Skincare targets conscious buyers at Hudson’s Bay
The challenger skincare company is also joining a non-profit beauty recycling program, in part led by the retailer.
SunRype unveils recyclable, bendable paper straws
Lassonde is deploying simple messaging to highlight its expanding sustainability effort.
Sustainability is the centre of Loacker’s new platform
From Shopper Marketing Report: The Italian confectionery makes everything from ads to packaging about being “More Than Good.”
Why The Very Good Butchers cut gluten from its new line
The plant-based meat company is answering demand on the higher end of the market.
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Conagra is bringing a new fall popcorn flavour to Canada
The CPG’s better-for-you Boomchickapop LTO is using positivity to spread the message.
Who is using Instacart and how?
Insights firm Caddle finds that it is not just grocery stores that are benefiting from the delivery service.
Holy Napoli is heating up the premium frozen aisle
With its investment, Bond Bakery could be kicking off more high-end products coming to the space.
